August 15, 2021

Renowned Stages Cycling Leadville Trail 100 MTB Produced by Life Time Returns in 2021 With Stacked Field of Riders

Leadville, Colo., (Saturday, August 14, 2021) – The 2021 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time, today welcomed a field of more than 1,500 riders ranging in age from 18 to 74 years old, representing 49 states and 12 countries. Cyclists tackled the famed...

August 14, 2021

OutsidePR Welcomes New Clients and Two New Hires

SAUSALITO, Calif. – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced the arrival of three new clients and two new hires. The agency is proud to be added to the roster of PR agencies working with one of the fastest-growing beer...

August 13, 2021

HEX Releases Complete Creative Series, Women In Focus, Featuring Top Female Photographers

LOS ANGELES, Calif. - August 13, 2021 - HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories, challenges, successes and give advice to encourage other women in the industry. Drawing on decades of...

August 13, 2021

Introducing the New Standard in EDC Lighting: Fenix E05R & PD35 V3.0

For over two decades, Fenix has designed and manufactured some of the very best lighting products on the market, combining convenient features of everyday carry lights with intuitive design. With the release of the new E05R and PD35 V3.0, Fenix continues its decades-long legacy of excellence. The E05R Keychain Flashlight...

August 13, 2021

Footwear Innovation Brand Drops A Performance Carry Pack For All Day Flow

GOLETA, Calif. - Deckers X Lab, the innovation department of Deckers Brands - owner of HOKA ONE ONE®, UGG®, Teva®, and Sanuk® - today announces the launch of the NVRSTP pack, the ultimate action pack for any adventure. Whether competing in your next Ultramarathon, speed hiking, or just playing outside...

August 13, 2021

Kane Footwear and Equinox Partner to Promote Athlete Recovery

Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...

August 12, 2021

Snow Peak and Rivian Come Together to Create the Ultimate Outdoor Cooking Setup

PORTLAND, Ore. (August 12, 2021) – Snow Peak, the global outdoor lifestyle brand, is pleased to unveil the Rivian Camp Kitchen x Snow Peak project, a collaboration between like minded brands that share a passion for the outdoors. Rivian, maker of electric adventure vehicles, allows owners the option to configure...

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 11, 2021

Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021

Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and Stretchdown Pant, each available in...

August 11, 2021

UltrAspire Reports 54% Growth in the First Half of 2021

UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...