PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 20, 2021
Gnarly Nutrition Re-Signs Kyra Condie to its Athlete Team
Salt Lake City, UT -- U.S. National Team Member in climbing, Kyra Condie, has officially re-signed to Gnarly Nutrition’s athlete team. “Everyone at Gnarly Nutrition is really passionate about what they’re doing and really believes in the product and all the athletes,” said Condie. “The brand and their efforts are...
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May 20, 2021
National Park Trust Protects Cultural Landscape of San Antonio Missions National Historical Park
Washington, D.C. (May 20, 2021) –National Park Trust announced today the completion of a land acquisition that expands San Antonio Missions National Historical Park by 44 acres and further protects this unique cultural landscape with its archaeological artifacts. The property, which has now been transferred to the National Park Service,...
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May 19, 2021
NYC-based Tour Operator, Outerthere, Announces First Annual WKND Campout in New Paltz, NY
NEW YORK, NY, May 19, 2021 – Outerthere, a NYC-based tour company that caters to locals of the New York metro-area by providing outdoor activities, has announced the dates of its first annual WKND Campout, to take place at the Unison Arts Center Sculpture Garden the first weekend in June....
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May 19, 2021
Dakine Introduces New Surf Products with World Champion Surfer John John Florence
LOS ANGELES (May 19, 2021) — Today, Dakine further solidifies its commitment to innovation and progression by announcing building on its partnership of over 20 years with World Champion professional surfer John John Florence on a collection of surf products and accessories. The Hawaiian-born surfer is one of only five...
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May 19, 2021
PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021) —The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them...
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May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
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May 19, 2021
Arc’teryx Launches Circularity Program: ReBird™
NORTH VANCOUVER, Canada, May 19, 2021 - Arc’teryx Equipment is the global design company specializing in technical high-performance apparel and equipment, is launching ReBird™ – a new program that connects guests to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair. ReBird™ marks an organization-wide commitment...
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May 19, 2021
MT500 Smok’n Prints
May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head-to-toe outfitting for him and her. With a reputation for dialed style on and off the tracks, the Athertons will showcase this unashamed fashion campaign. Inject flare and energy...
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May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
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May 19, 2021
Chrome Introduces The BLCKCHRM Stone Grey Collection
PORTLAND, Ore., - May 18, 2021 - The new BLCKCHRM 22X Collection offers a technically refined approach to a selection of Chrome’s best-selling bags, now in Stone Grey. Chrome’s BLCKCHRM line reflects the relentless pursuit of making the most functional, bombproof gear for living in the city. Chrome’s new BLCKCHRM...
