PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 21, 2021
Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO
Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership with fellow outdoor brands Teva, MiiR, and ENO. The Camp Collection is a celebration of summer and camping season, paired with a commitment to responsibly...
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June 21, 2021
Fabletics Named Official Active Lifestyle Partner of Tough Mudder
EL SEGUNDO, Calif. (June 21, 2021)- Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series of...
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June 21, 2021
New Lipguard SPF 28 Sunscreen Lip Balm from Zealios Now Available
(BEND, Ore.)– New LipGuard SPF 28 Sunscreen Lip Balm, the latest product from Zealios, a leader in performance body care products developed by athletes, for athletes, is now available for purchase through the Zealios website and Amazon, the company announced today. LipGuard’s formula of active sun protectant ingredients, natural shea...
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June 18, 2021
The Drop: Mission Workshop X Afterschool Projects
LOS ANGELES, Calif. - June 18, 2021 - California brands Mission Workshop and Afterschool Projects today announce a new collection of apparel and packs that meld Mission Workshop’s knowledge in technical materials with the spirit and playfulness of Afterschool Projects. The collaboration all started with a question and an experiment:...
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June 18, 2021
Julbo Eyewear Names Rick Randall as VP of US Sales
Burlington, VT (June 18, 2021) - Julbo Eyewear, the premium French eyewear brand based in Longchaumois France with its subsidiary based in the Green Mountains of Vermont, appoints Rick Randall as Vice President of US Sales. Randall was formerly National Sales Manager for Julbo and now moves into his new...
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June 17, 2021
Arc’teryx Unveils New Climbing Uniforms for Climbing Escalade Canada
NORTH VANCOUVER, Canada – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, unveils the official national team uniforms to be worn by the Canadian Climbing Team and Climbing Escalade Canada (CEC) high-performance athletes at all international competitions. In March 2021, Arc’teryx entered into a multi-year...
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June 17, 2021
USWE’s New EPIC™ Series All Mountain Pack
MALMӦ, Sweden - USWE, a leader in packs for action sports, today announces the launch of its new EPIC™ Series packs for mountain bike enthusiasts with performance in mind. Featuring USWE’s proprietary NDM™ 1.2 harness system, smart organization, and multiple size capacity options, the EPIC Series offers the perfect fit...
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June 17, 2021
Marmot and Industry Leaders Partner to Launch Two Grants Focused on Supporting Outdoor Creatives of Color
Rohnert Park, Calif. — Jun 17, 2021— L. Renee Blount was focused on innovation, helping brands rethink, and ideate when she graduated Harvard. Right before the pandemic, she quit her innovation & brand consulting job in New York City to chase her dream of becoming an outdoor creative and photographer,...
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June 17, 2021
KOM Cycling Expands into On-Bike Storage Category with Two New Products
East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line of cycling products – this time more focused on outdoor riding for the summer season:...
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June 17, 2021
Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...
