June 17, 2021

Kitsbow Debuts First Film in 36 Hours in Kitsbow Series for 2021

OLD FORT, North Carolina (June 17, 2021)— Kitsbow is thrilled to debut the first film in its 2021 36 Hours in Kitsbow series. 36 Hours in Kitsbow is a unique film series in which Kitsbow provides grants of money and gear to enable aspiring filmmakers to tell their unique and original...

June 17, 2021

Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth

FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...

June 17, 2021

The Big Gear Show welcomes Media

PARK CITY, UT (6/17/21) – The Big Gear Show, a premier outdoor industry gear event for summer 2021, has officially opened its media credential portal for the inaugural invite-only edition. The show will be held August 3-5 in Park City, Utah. Interested working media professionals should visit: https://www.thebiggearshow.com/media/and fill out...

June 17, 2021

SnoPlanks launches Street Surfers in collaboration with Gerry Lopez, with 100% of proceeds supporting The Conservation Alliance

BEND, Ore. (June 17, 2021) –SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. SnoPlanks, creators of handmade snowboards and skis in Bend,...

June 17, 2021

PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments

LOUISVILLE, Colo. (June 17, 2021)— PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a...

June 17, 2021

Whitewater Technology launches Paddle Amnesty and demo program at North Fork Championship this weekend.

Today Whitewater Technology, launches a first of it’s kind paddle recycling program at this weekend’s North Fork Championship on June 18-20th. The Paddle Amnesty program gives paddlers the opportunity to recycle any old, damaged or broken paddle at each event. Every paddle amnesty participant will receive a rebate on a...

June 17, 2021

Big Agnes Names Sespe Group to Represent Brand in Southwest

STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and Nevada. Based in California, the Sespe Group represents premium brands in the outdoor industry including...

June 16, 2021

Marty’s Ski and Board Shop and Backcountry Join Forces to Provide Gear and Rentals to Park City

PARK CITY, Utah (June 16, 2021) — Today, Marty’s Ski & Board Shop, an award-winning full-service ski/snowboard tuning and repair shop based in Park City, Utah, announces a new venture with Backcountry, the premier specialty retailer of outdoor gear and apparel, officially opening this fall in the same location as Marty’s is...

June 16, 2021

Brunton Introduces New Professional Instruments and Tools for Geologists, Foresters and Others in the Field

LOUISVILLE, Colo. (June 16, 2021) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces new and updated products for 2022 that serve search and rescue, geology, forestry and tactical professionals based in the field. “Since the very beginning, field-based professionals have been a cornerstone of...

June 16, 2021

Dryshod Presents New Sod Buster Ankle Boot for Women

June 2021, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, has expanded its line of women’s gardening boots with the release of the new Sod Buster garden ankle boot in black. The Sod Buster ankle boot is the ideal footwear for...