May 13, 2021

CAKE Charts Path to Zero Emission Lifestyle with Backbone Media

Stockholm, Sweden – CAKE, the world’s leading manufacturer of premium, lightweight, electric motorcycles, has partnered with Backbone Media as its official public relations agency of record. With a proven track record of success, CAKE founder – and brainchild of POC – Stefan Ytterborn and the team at Backbone Media will...

May 13, 2021

LifeHandle Announces The Launch of Its Hands-Free Comfort Leash For Dogs and All-Purpose Handle For Carrying Gear

BOSTON, MA. (May 13, 2021) — LifeHandle, a new direct-to-consumer brand that manufactures assistive carrying devices and accessories, today announces the launch of its first two products, the Hands-Free Comfort Leash and the All-Purpose Handle. The Hands-Free Comfort Leash is designed to distribute your dog’s pull force across your core...

May 13, 2021

Superfeet Celebrates Retail Partners with ‘Our Community Retail Award’

FERNDALE, Wash. (May 13, 2021) – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce the finalists and winner of their first Our Community Retail Award. The 100% employee-owned company that’s committed to making a positive difference in...

May 13, 2021

Po Campo Introduces Visi-Hemp®, the World’s First Reflective Hemp Fabric, in New Micromobility Commuter Collection

New York, NY – As the first bike bag brand to cater exclusively to the growing and underserved micromobility population, Po Campo is proud to launch its sustainable, highly reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with...

May 12, 2021

Marmot Chooses Joy Over Suffering

Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed, revamped and reinvented the category. Their Spring 2022 line looks like nothing else in the...

May 12, 2021

Island Brands USA Launches Summer’s Two New Favorite Beers

Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...

May 12, 2021

La Sportiva Introduces New Southeastern US Sales Representation

May 12, 2021 (BOULDER, Colo.) – Today, La Sportiva announces new representation in the Southeast Region of the US. John and Brad Dorough, co-owners of Vertical Momentum Rep Agency, will represent La Sportiva NA in the Southeast effective immediately. John and Brad have built an impressive agency serving vertical disciplines as long...

May 12, 2021

Rab Adds Skier Julian Carr To Athlete Roster

Louisville, CO (May 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has added skier Julian Carr to its roster of athletes, giving the company a celebrated name in the world of skiing as...

May 12, 2021

GSI Outdoors Launches Sustainability Partnership with Seatrees

Spokane, Wash. — GSI Outdoors today announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees, an organization full of great people doing outstanding work to help reverse climate change, is a company that not only aligns...

May 11, 2021

LifeStraw Expands Home Product Portfolio With Water Filter Dispenser Available Now

BALTIMORE – LifeStraw®, an innovative, sustainable B Corp, focused on safe drinking water access around the world, announces the expansion of its home product portfolio, debuting the 18-cup LifeStraw Home water filter dispenser priced at $59.95. The BPA-free dispenser is one of the only products in its category that removes...