PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 27, 2021
National Park Trust and National Park Foundation Team Up To Support Distance Learning at Five National Parks
Washington, D.C. (April 27, 2021) –National Park Trust and National Park Foundation are pleased to announce an expanded partnership during the current school year that is connecting students from across the country to national park sites in and near five major cities. The expanded partnership was created to address the changing needs...
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April 26, 2021
Introducing Roval 2021 Control Carbon
April 26th, 2021: Morgan Hill, Calif - From weekend hot laps to world cup XC qualifiers, the Control Carbon combines the low weight and strength found in our class-leading Control SL rim with the new DT Swiss 350 hubs. An unmatched level of durability, precision, and performance in this new Carbon...
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April 26, 2021
Cotopaxi Bolsters Team with Strategic New Hires
Salt Lake City, UT. (Apr. 26, 2021) – Outdoor brand and B Corp, Cotopaxi, announces four new additions to its team, focusing on strategic growth and brand development. To accommodate its sustainable expansion, Cotopaxi welcomes Cindy Grönberg Moldin as Vice President of Brand, Landon John as Director of Retail, Skylar...
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April 26, 2021
Mammut Enters a Sustainable Future With Telemos Capital
SEON, Switzerland (April 26, 2021) – Today, Swiss holding company Conzzeta has announced the full acquisition of Mammut by the financial investor Telemos Capital. Mammut will gain a new, strong partner in Telemos, who will support the Swiss outdoor company in the further development of its business model. Mammut will...
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April 26, 2021
Saucony® Unveils All-New Freedom 4
WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a must. Global performance running lifestyle brand Saucony today unveiled the all-new Freedom 4, delivering a...
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April 26, 2021
Outerbike Plans to hold October Bike Demos in Bentonville and Moab
MOAB, Utah (April 26, 2021) –Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announced today that they will be running this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake...
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April 26, 2021
Craig Anderson Joins Team At Award-Winning Scandanavian Luggage Brand
Oslo, Norway (April, 2021) - Db, the award-winning Scandanavian luggage company, announced its signing of Australian freesurfer Craig Anderson today. Craig joins an increasingly impressive roster of surfers that are repping the brand, including Jordy Smith, Sage Erickson, Noah Wegrich, Kepa Acero, Alana Spencer and more. “I’m really excited to...
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April 26, 2021
Backcountry.com Announces New Chief Financial Officer
PARK CITY, Utah (April 26, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th. The addition of the veteran finance executive who has built and led world-class organizations further strengthens Backcountry’s leadership team...
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April 26, 2021
An endurance trike for long, fast rides: TerraTrike’s GTS is a potent blend of comfort and performance
GRAND RAPIDS, Mich. — For spring 2021, TerraTrike is going big with an ambitious new model inspired by its popular Gran Tourismo, and the result is a faster, more stable and more comfortable ride. The Gran Tourismo Sport, or GTS, is TerraTrike’s entry to the growing category of all-road endurance...
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April 26, 2021
Buddy and Rezo Systems Announce Partnership
RICHMOND, Va. April 26, 2021 — A letter of intent between Buddy (https://buddyinsurance.com/) and Rezo Systems (https://rezosystems.com/), the foremost creator of custom activity-based reservation systems, was announced today. The agreement means that owners and operators in the adventure tourism and outdoor resort spaces (including ski, bike and kayak rentals; whitewater...
