PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 19, 2021
Salty Sports Society Announces Successful Event Amid Obstacles
St. Augustine Beach, Florida – The Speedo SALT Series AMI Hogfish Swim took place in the midst of challenging weather conditions leading to several course changes. Facing a southeast wind direction, with gusts of up to 26 miles per hour, on Anna Maria Island, FL, the Salty Sports Society staff...
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February 19, 2021
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and eco-friendly, recycled materials. The collection consists of a 3-piece Cutlery Set, a Spatula, a Chef...
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February 18, 2021
Rumpl and Rachel Pohl Collaborate on 100-percent Recycled Teton Dreams NanoLoft Puffy Blanket
PORTLAND, Ore. (Feb. 18, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, announces the launch of a limited-edition blanket designed by Montana-based landscape artist, Rachel Pohl. For spring 2021, Rachel Pohl joins the Rumpl Artist Division (RAD), a collaborative program that showcases the work of accomplished and...
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February 18, 2021
VF Corporation appoints Jan Van Mossevelde as Global Brand President, icebreaker®
DENVER –February 18, 2021– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker®. Van Mossevelde will be based in the brand’s home market of Auckland, New Zealand. He will...
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February 18, 2021
Utah Governor Spencer Cox Welcomes The Big Gear Show to Park City, Utah
PARK CITY, UT (February 16, 2021) – The Big Gear Show is proud to host their inaugural event in Park City, Utah with the support of the Utah State Government. The Big Gear Show supports nationwide brands and retailers and welcomes them to Utah, highlighting the state’s commitment to supporting...
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February 18, 2021
Award-Winning Scandanavian Luggage Brand Db Unveils First-Ever Surfboard Bags
Boulder, CO (February 2020) - Db, the award-winning Scandanavian luggage company, made its first foray into the surf industry today by unveiling two new models designed specifically for surfboards. The two models — The Bunker and The Shelter — continue Db’s mission of coupling aggressive innovation with meticulous design to...
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February 18, 2021
BCAA Beverage Brand NOCCO Adds New Summer Edition Flavor, Limón Del Sol
LOS ANGELES, CA (18th February, 2021)– NOCCO, the popular no carbs company introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February. “As we kick off the new year, we are more excited...
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February 18, 2021
Po Campo Partners with ShoppingGives to Launch Innovative Retailer Giveback Program
New York, NY - February 18, 2021 - Po Campo, the leading maker of stylish, functional, and sustainable bags for the micromobility lifestyle, announces an innovative giveback program with ShoppingGives that will be available to all of their customers, including those purchasing Po Campo bags at other retailers or storefronts....
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February 18, 2021
Jack Wolfskin Appoints Will Lachenauer As New Sales Representative
Park City, UT (Feb 18, 2020) — Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability, is pleased to announce a new addition to the North American sales team, Will Lachenauer. Lachenauer, the founder of the LG3 sales agency, will be in charge of retail sales...
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February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
