September 9, 2020

The XTERRA Podcast, Ep6 with Paula Reid Available Now

Honolulu, HI (September 9, 2020) - She has cycled through 50 countries and done a good deed in each, skied to the south pole, sailed around the world, and streaked through towns. Paula Reid is an advocate for knowingly going into the unknown, a master of adventure psychology, and a...

September 9, 2020

American Veteran Wins Taylor Phinney-painted Allied Cycleworks Able Bike

Louisville, Colo. — The Davis Phinney Foundation, which supports people with Parkinson’s, was honored to award a very special prize to an American combat veteran - a custom-painted bike from a pro-cycling star. The randomly-selected winner was Katie Kuiper of Colorado Springs, a former combat veteran for the United States....

September 9, 2020

PrimaLoft® Bio™ To Launch with over 15 Brand Partners this Fall

LATHAM, N.Y. (August, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers, this fall. PrimaLoft Bio is the first biodegradable*, 100% recycled synthetic insulation and performance fabric. “The prevalent...

September 8, 2020

Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year

PARK CITY, UT (Sept. 8, 2020) - From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National Preparedness Month, preparedness-focused adventure brand, Uncharted Supply Co. announces the launch of their first-ever September...

September 8, 2020

ORCA Coolers Expands Offerings for Fall 2020 with Vino Tumbler and Soft-Sided Coolers

NASHVILLE, TN. (Sept. 8, 2020) — A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote. “Our customers have been asking for a...

September 8, 2020

Setton Farms partners with May Zhu, MBA, RDN, LDN

Terra Bella, CA (September 8, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is partnering with May Zhu, MBA, RDN, LDN of @nutritionhappens. Zhu will serve as an ambassador for Setton Farms beginning September 2020. Nutrition Happens is a nutrition...

September 8, 2020

Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map

Fayston, Vt., (Sept. 8, 2020)– Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a Kickstarter project to fund a striking all-new hand-painted image of the iconic mountain, with plans to use it for trail maps and mountain signs. Building...

September 8, 2020

In Purple Mountains, Snowboarder Jeremy Jones Searches Swing States for a Path Forward on Climate

Boulder, CO (September 8, 2020)– In a search for a united path forward on climate policy through a shared love of the outdoors, iconic snowboarder and environmentalist Jeremy Jones stars in Purple Mountains presented by Protect Our Winters. The new hour-long documentary directed by Josh ‘Bones’ Murphy (Artifishal) and produced by...

September 8, 2020

Altexa & GHS Holdings Announce Launch of HDry Brand® in North America

Bethel, CT (September 8, 2020) - This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. HDry’s entrance into the North American market means more...

September 8, 2020

State-of-the-Art Design with Nature’s Toughest Material: PMI’s Stanley Brand Introduces the Titanium Series

SEATTLE, WA (September 8, 2020) – Stanley, a PMI Worldwide brand, is launching its most premium, lightweight drinkware, the all-new Titanium Series with TiVac™. The series infuses the brand’s pioneering double-wall vacuum insulation with nature’s most durable yet lightweight material: titanium. The new series features three uniquely designed drinking vessels...