February 3, 2021

Buddy Adventure Insurance Says Aloha to Hawaii!

RICHMOND, Va. Feb. 3, 2021 — Hawaii is the 39th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which Buddy is...

February 3, 2021

BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events

Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...

February 3, 2021

Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection

February 3, 2021 - kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™...

February 3, 2021

PaddleTV’s Gear of the Year – Open for Submissions

Submissions for the inaugural PaddleTV’s Gear of the Year are now being accepted. Produced by Heliconia, PaddleTV’s Gear of the Year is an authentic and unbiased video series showcasing the year’s best paddlesports products. The series will be released through the PaddleTV YouTube Channel and shared through Facebook and Instagram. With 64,000 subscribers...

February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...

February 2, 2021

PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling

BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...

February 2, 2021

SCARPA’s First Fully Biodegradable Shoe Wins 2021 Outdoor Retailer Innovation Award

BOULDER, Colo. (Feb. 2, 2021)– The new SCARPA Mojito Bio, the first 100-percent biodegradable shoe with a performance rubber sole, was recognized this month as a industry winner in the third-annual Outdoor Retailer Innovation Awards. The award recognizes the outdoor industry’s most innovative product releases each season. The Mojito Bio,...

February 2, 2021

TAXA Outdoors Unveils 2021 Woolly Bear Adventure Trailer + Basecamp

HOUSTON, TX (February 2, 2021)— TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, introduces its updated Woolly Bear rugged adventure trailer and basecamp for 2021. Lightweight, versatile and a camper’s dream, the new 2021 Woolly Bear offers thoughtful design updates and renovations to the interior...

February 2, 2021

Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution

SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China. Born in the Pacific Northwest in 1993, KAVU is an outdoor lifestyle apparel brand and a philosophy. It's an acronym: Klear Above Visibility Unlimited. Founded by...

February 2, 2021

Innerforce partners with AFSP to increase awareness on athletes’ mental health

Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....