September 1, 2020

Balega Launches New Reflective Enduro Sock for Fall 2020

DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...

September 1, 2020

ECCO Outdoor Honored with German Design Award for Two Key 2021 Footwear Styles

Londonderry, NH (September 1, 2020)  ECCO, the leading family-owned global footwear brand, has been recognized by the German Design Award for two key styles.  The BIOM 2.0 trail shoe and the EXOWRAP all-terrain sandal have been recognized in the category of Excellent Product Design and will debut in the US...

August 31, 2020

Cotopaxi Welcomes Wendy Yang As Newest Board Member

Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...

August 28, 2020

Mammut And The Lady Alliance Announce DEI Partnership

(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, conversation and education on social...

August 28, 2020

Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021

FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...

August 27, 2020

Ski Utah Partners with Backbone Media

SALT LAKE CITY, UT (August 27, 2020) — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the...

August 27, 2020

Diamondback Expands Haanjo Gravel Bike Collection

KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road or dirt, the Haanjo gravel and adventure bike collection will feature eight new and updated...

August 27, 2020

Filson and Ducks Unlimited Launch Limited Edition Collection

SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation by offering classic Filson products branded with officially licensed Ducks Unlimited graphics and logos. “Both...

August 27, 2020

Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition

AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two  health and technology companies that are disrupting prevention and wellness, to offer end-to-end personalized nutrition solutions. As the leading multi-omic health intelligence platform using research-grade evaluations...

August 26, 2020

Grassroots Outdoor Alliance announces exclusive partnership with NuORDER, will shift member buying to digital platform in fall 2020

LOS ANGELES, Aug. 26, 2020 /PRNewswire/ -- Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative digital buying platform. The NuORDER buying platform will be available to Grassroots retailers and offered for...