PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 3, 2020
Flylow Gear and Jackson Hole Outdoor Leadership Institute team up to give away a private avalanche education course for four
JACKSON, WYOMING (Thursday, Dec. 3)-- Flylow Gear (flylowgear.com), the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute (avalancheandwildmedtraining.com) in Jackson, Wyoming, to give away a private, four-person avalanche course, a whole gamut of gear, and lodging for the group at the historic Wort...
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December 3, 2020
Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally
FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...
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December 2, 2020
Fenix Releases Holiday Gift Guide for Busy Holiday Shoppers
With the arrival of the holiday season, Fenix is pleased to announce its release of this year’s Holiday Gift Guide. This guide is designed to make holiday shopping with Fenix easier than ever by creating categories for every person on your holiday gift list. Whether it be gifts for him,...
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December 2, 2020
Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes
KNOXVILLE, Tenn. - LeMond Bicycles, Inc. (https://lemond.com- “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first models: eBikes that reflect the LeMond team’s meticulous approach to design, technology, and innovation. With...
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December 2, 2020
New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel
BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...
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December 2, 2020
Yakima’s CBX Solar Cargo Box Named to TIME’s List of the 100 Best Inventions of 2020
LAKE OSWEGO, Ore. – TIME has released its list of the 100 best inventions of 2020 and has selected Yakima’s CBX Solar Cargo Box in the Outdoor category. TIME’s The 100 Best Inventions of 2020 selects products every year that showcase innovation, creativity, and change the way we live, work,...
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December 1, 2020
Simms and Trout Unlimited Unite to Protect and Preserve Montana’s Gallatin River
BOZEMAN, Mont. (Dec. 1, 2020) – Simms Fishing Products announced today a multi-year partnership with conservation group and non-profit Trout Unlimited (TU). The partnership will focus on TU’s Home Rivers Initiative, a multi-regional program that places full-time TU staff member(s) in a watershed to live and work with, and within...
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December 1, 2020
Kitzuma Cycling Logistics Launches; Offers Fully Built Bike Delivery
Asheville, North Carolina (December 1, 2020) — A team of cycling industry logistics veterans with decades of experience in the field is rethinking the way bikes are shipped for every purpose with their new brand Kitzuma Cycling Logistics (www.kitzuma.com). The over-the-road shipping service officially launched on December 1st offering dock-to-door,...
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December 1, 2020
Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (December 1, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2020. With the untimely death of Mountain Hardwear athlete, Sue Nott, and...
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December 1, 2020
PrimaLoft® P.U.R.E.™ Wins a Popular Science 2020 Best of What’s New Award
LATHAM, N.Y. (December, 2020) – PrimaLoft, the leader in advanced material technology, announces it’s a recipient of a Popular Science Best of What’s New Award in the “sports & outdoors” category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by nearly...
