PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 14, 2020
Superfeet Worldwide Announces Relief Efforts for Specialty Retail Partners
FERNDALE, Wash. (April 14, 2020) - For more than 40 years, Superfeet has lived by this truth: “People first - together we are more than a company, we are a community,” which is why the employee-owned business is rolling out two new programs to help support their specialty retail partners...
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April 13, 2020
National Park Trust to Honor Senator Mazie Hirono (HI) With 20th Bruce F. Vento Public Service Award
Washington, D.C. (April 13, 2020) – National Park Trust is pleased to announce that Senator Mazie K. Hirono (HI) will receive the 20th Bruce F. Vento Public Service Award. Due to the impact of COVID-19, the senator will be honored on Thursday, June 25, 2020 at a virtual event. She will...
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April 7, 2020
CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles. Kalk INK SL is built to be a fast, hassle-free electric motorcycle that is as...
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April 7, 2020
KINeSYS Champions Ambassador Program
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase on last year’s numbers – from around the globe, who embody the KINeSYS brand ideal,...
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April 7, 2020
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...
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April 7, 2020
Live Feisty Media Launches First-Ever Women’s Gravel Podcast, Girls Gone Gravel
Victoria, B.C. - April 7, 2020 - Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists with the aim of highlighting their stories and motivating other women to join the gravel...
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April 7, 2020
Peak Design Donates 100% of Profits From its 4-Day Travel Tripod Launch
San Francisco, CA (May, 2019) –Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has announced it will donate 100% of profits from all Travel Tripods sold during the company’s highly anticipated launch, April 7, through April 10, 2020. Profits will include both sales of tripods through PeakDesign.com...
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April 7, 2020
TerraTrike RiderFest goes virtual: Three-city ride tour carries on in isolation, and riders can win a new TerraTrike
GRAND RAPIDS, Mich. — In place of its planned three-city RiderFest tour, TerraTrike is hosting a series of three virtual rides through its Strava club, qualifying all trikers and bikers for a grand prize giveaway. The winner will receive their pick from TerraTrike’s new line, including the soon-to-be-released Spyder and GTS...
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April 7, 2020
Can’d Aid and Oskar Blues Brewery Team Up to Fill Water Need in the Southwest, Sending Over 98,000 Cans of Water to Local Communities
LONGMONT, CO (April 7, 2020) — In an effort to offer immediate assistance to areas in need during the COVID-19 outbreak, Can’d Aid and partners Oskar Blues Brewery, Ball Corporation and Coyote Logistics sent 48,000 cans of water to the Food Bank of the Rockies and another 50,400 cans to...
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April 6, 2020
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...
