PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 8, 2019
Vibram Names Burten Distribution as Official US Distributor of all Furoshiki Product
NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of footwear in the US. “We’re thrilled to announce our partnership with Burten Distribution,” states Chris...
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January 8, 2019
Saddle Up for the 11th Annual Pisgah Stage Race
Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race in the world with consistent, gnarly singletrack on the docket every day. Pisgah has earned a growing...
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January 8, 2019
Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event marketing materials is helping to protect public lands for future generations. “We are wholeheartedly...
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January 7, 2019
Nike Swim Introduces Gear Collection with High-Performance Training Aids
PORTLAND, Ore. (Jan. 7, 2019) – This winter, Nike Swim unveils its first-ever gear collection, complete with training aids and equipment to build speed, strength and achieve optimum performance in the water. Available now, the collection includes: Nike Swim Fins, Nike Kickboard, Nike Hand Paddles, Nike Pull Buoy, Nike Ear...
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January 7, 2019
Lifekey Launches Smart Wearables Designed to Protect and Connect
RIVERTON, Wyo. (Jan. 7, 2019) — Lifekey, a new brand that aims to transform the way people access and share their personal health data, is pleased to launch its system of smart wearables, designed to protect and connect people by providing one-touch access to important information like health data and...
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January 6, 2019
Orange Mud expands international distribution with Velocity Sport AS in Norway.
Velocity Sport AS is a “company put together by people of different experience and everyone with a burning interest in an active lifestyle and creating a positive shopping experience. We seek brands that stand out from the crowd, they must have something special, simply being something more an average.” Trond...
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January 3, 2019
LifeSaver Water Filtration Technology Achieves Elite Testing Benchmark
Colchester, UK - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces it has passed compliance testing for NSF Protocol P248 Military Operations – Microbiological Water Purifiers. This certification means LifeSaver’s filter technology meets the high standards of the U.S. Military, and places the brand among an...
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January 3, 2019
Just Doing What BOGS° Do
Portland, OR. (January 3, 2018) - BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, announces a new Fall 2019 line that brings a fresh spin to their classic footwear line. Featuring playful prints, timeless leather styles, and a touch of glitter, new BOGS° pop...
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January 3, 2019
Darby Communications Announces 2019 Stand Up Initiative Partners
Asheville, NC – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the goal of helping protect and preserve the environment and public lands, the program has provided almost...
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January 2, 2019
Sherpa Adventure Gear Announces Peter Novak As New President
MODESTO, CA — January 2, 2019 — Sherpa Adventure Gear — creators of purposeful adventure apparel and accessories — is pleased to announce that Peter Novak will be joining the Sherpa team as President. In his role, Novak will oversee commercial strategy, sales, marketing and branding at Sherpa. A proven...
