Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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January 22, 2026
Backcountry and Xpore® partner with Jamaica Bobsleigh & Skeleton Federation with a commitment to elevating environmental and social sustainability
Kingston, JAMAICA (January 22, 2026)/OUTDOOR SPORTSWIRE/ - Backcountry, one of the leading premium destinations for outdoor gear and apparel, and Xpore, a high‑performance and eco-responsible textile technology brand developed by BenQ Materials, today announced a new partnership with the Jamaica Bobsleigh & Skeleton Federation to outfit all Jamaica Bobsleigh &...
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January 22, 2026
Another Season, Another Strong Build: Tuff Shed Returns in 2026
Eatontown, NJ (January 22, 2026) /OUTDOOR SPORTSWIRE/ - The World Pro Ski Tour is pleased to announce the renewal of its partnership with Tuff Shed for the 2026 season, welcoming the brand back as a valued supporter of professional skiing for another electrifying year. Tuff Shed has long been recognized as...
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January 21, 2026
Polartec Joins IMAQA to Support the Next Generation of Climate Research in the Arctic
Planet Earth, The Universe (January 21, 2026) /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken & Company brand renowned for pioneering more sustainable and innovative textile solutions, is proud to support the IMAQA project, an initiative led by a group of young scientists dedicated to studying the effects of climate change in...
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January 21, 2026
Näak Extends Partnership with UTMB, Remaining Official Nutrition Sponsor Through 2029
OGDEN, Utah [January 21, 2026] /OUTDOOR SPORTSWIRE/ - Näak, the Canadian sports nutrition company founded in 2016 with a mission to create healthy and sustainable sports nutrition, without making any compromises to performance, has signed a four-year contract extension with world-renowned trail-running series UTMB. Beyond continuing the partnership with UTMB,...
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January 20, 2026
Kila Footwear Partners with Professional Ultra-Runner Tom Evans for 2026 Season
VENICE, CALIFORNIA (January 20, 2025) /OUTDOOR SPORTSWIRE/ — Tom Evans, the top ultra athlete in the world and 2025 UTMB champion, along with Kila Footwear, are thrilled to announce the beginning of a brand-athlete relationship. Evans trains and races in Kila insoles in order to optimize his running gains, and...
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January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /OUTDOOR SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
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January 15, 2026
Toyota Trucks Once Again Partners with The Dyrt to Present the 2026 Camping Report
PORTLAND, Ore. (January 15, 2026) /OUTDOOR SPORTSWIRE/ — The Dyrt, the app to get the best campsites, built by the largest camping and RV community in the U.S., has once again partnered with Toyota Trucks to produce the next edition of its award-winning annual report. The 2026 Camping Report Presented...
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January 15, 2026
World Pro Ski Tour Returns to Tenney Mountain for another Unforgettable East Coast Stop
EATONTOWN, NJ (January 14, 2026) /OUTDOOR SPORTSWIRE/ — The World Pro Ski Tour (WPST) is pleased to announce its return to Tenney Mountain in Plymouth, New Hampshire from February 26-28 as part of its 2026 season schedule. Following a highly successful event last winter, the WPST is eager to once again...
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January 8, 2026
Outdoor Research Introduces New Athlete Glove Team
Seattle, WA (January 8, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Research, the Seattle-based outdoor brand known for its field-tested gear and apparel, announces its Athlete Glove Team—a collective of elite ski and snowboard athletes who trust OR gloves and mitts across competition, filming, freeride, and backcountry environments. Their consistent use throughout...
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January 7, 2026
Halfpipe gold medalist Aaron Blunck renews partnership with Mainers while vying for fourth Olympic run in Cortina
Portland, Maine /OUTDOOR SPORTSWIRE/ - Mainers, the Maine-based maker of premium cold-weather gloves and mitts, is pleased to announce the renewal of its partnership with three-time U.S. Olympic halfpipe star Aaron Blunck, reaffirming his commitment to elite performance and rugged, dependable gear as he competes through the final qualifying events...
