Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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March 22, 2023
Magma Renews Partnership with First Descents
Lakewood, CA (March 22, 2023) /OUTDOOR SPORTSWIRE/ – Magma Products, a leading maker of outdoor and marine grills and accessories, announces today it will continue to support and amplify its partnership with First Descents, a Colorado-based nonprofit that provides life-changing outdoor adventures to young adults impacted by cancer and other serious...
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March 21, 2023
Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth
FLINT, Mich. (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...
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March 16, 2023
Nocs Provisions to Sponsor Western Surfing Association 2023 Championship Tour
ALPINE MEADOWS, Calif. - March 16, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces its sponsorship of the Western Surfing Association (WSA) 2023 Championship Tour, a nine-event tour for shortboard and longboard surfers of all ages. The WSA Championship Tour features over 600 competitor...
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March 9, 2023
Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team
DENVER (March 9, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...
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March 8, 2023
Houdini Expands “Odd Band of Friends,” and relaunches “Houdini Hangouts” Adding Award-Winning Snowboarders Kjersti Buaas and Chanelle Sladics, Nurturing Female Camaraderie and Outdoor Adventures
STOCKHOLM (March 8, 2023) /OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe...
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March 7, 2023
Altra Announces New Athletes to Elite Team
DENVER (March 7, 2023) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to welcome its newest trail athletes, Careth Arnold and JP Giblin, to the Altra Elite Athlete Team. Throughout the year, these athletes – among the rest of the team – will wear Altra footwear...
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February 28, 2023
Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023
Sun Valley, ID (Feb. 28, 2023) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...
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February 27, 2023
Tailwind Nutrition Athletes Dauwalter and Sonnesyn Race to Global Success at Transgrancanaria and The Birkie
DURANGO, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning the 55-kilometer American Birkebeiner cross country ski race. Dauwalter finished the challenging course on the...
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February 24, 2023
Why Did Eddie Bauer Lay Off Its Whole Team of Professional Athletes? It’s Complicated.
On Monday, January 30, alpinist and internationally certified guide Caroline George received an email from Eddie Bauer, her sponsor of nearly 15 years. She was expected to be on an important call with the company’s CEO, Tim Bantle, the following day. This is how it ends, I’m sure, she thought....
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February 22, 2023
NNormal Welcomes Allie Ostrander to Running Ambassador Team
/OUTDOOR SPORTSWIRE/ – NNormal is proud to announce that Allie Ostrander is joining the NNormal brand as their newest ambassador. The 26 year old runner was born in and raised in Alaska, and now calls Seattle home. It was Alaska that created her love for trail running when she was just...
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February 22, 2023
Gill Fishing Signs Fletcher Shryock to Pro Angler Team
BUFORD, Ga. (Feb. 22, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, a leading maker of foul weather and performance fishing apparel, announces today it has signed Major League Fishing Bass Pro Tour competitor Fletcher Shryock to its pro angler team. Shryock, a veteran angler who has earned more than $612,000 in his...
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February 16, 2023
Mountain Hardwear Expands Ambassador Team with Four New Athletes
Richmond, Calif. (February 16, 2023) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, has been an icon in the alpine, climbing and mountaineering industries since being founded in 1993. Supplementing its industry-leading product, Mountain Hardwear’s ambassador and athlete team supports over...
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February 16, 2023
World Premiere: ‘The White Giant’ with Krister Kopala
February 1, 2023 /OUTDOOR SPORTSWIRE/ - Krister Kopala’s new movie 'The White Giant' will premiere on February 1st, 7pm GMT, at Rab’s YouTube channel. The film features Krister, Rab athlete and professional splitboarder from Norway, on some of the most unforgiving lines on Jiehkkevárri, which is the highest and arguably most...
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February 16, 2023
Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /OUTDOOR SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...
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February 15, 2023
NEMO Announces 2023 Community and Nonprofit Partners
{Dover, NH}/OUTDOOR SPORTSIWIRE/ - NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, announces its 2023 community and nonprofit partners, a blend of new and renewed partnerships. Understanding that access to the outdoors is essential to not only getting more folks outside, but creating...
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February 10, 2023
Grundéns Signs Deals with Four B.A.S.S. Bassmaster Elite Series Anglers
POULSBO, WA (February, 2023) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world's leading fishing apparel and footwear, today announces its further expansion into bass fishing by signing four high-profile B.A.S.S anglers to its ambassador roster. Joey Cifuentes III, Logan Latuso, Micah Frazier, and Shane LeHew join an already stacked and diverse...
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February 8, 2023
Grundéns Ambassador Todd Kline Wins 2023 MLF Toyota Series Western Opener
(Poulsbo, WA) /OUTDOOR SPORTSWIRE/ - Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Todd Kline won the Major League Fishing Toyota Series Western Opener at Lake Havasu. Fifteen fish with a total weight of 60 pounds 14 ounces during the stop propelled...
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February 1, 2023
Pale Blue Earth Partners with Park City-Based Recycle Utah and Recyclops to Improve Access to Single-Use Battery Recycling
Park City, UTAH (February 1, 2022)/OUTDOOR SPORTSWIRE/ – Pale Blue Earth, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, is partnering with multiple local organizations to celebrate National Battery Day on February 18. Beginning February 1, Paleblue, Recycle Utah and Recyclops are sponsoring used disposable battery collection sites...
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January 31, 2023
MLB All-Star and Boston Red Sox Player Justin Turner Becomes a Vested Partner in Kaenon Sunglasses
Irvine, Calif (January 31, 2023) /OUTDOOR SPORTSWIRE/ – Southern California's Kaenon sunglasses is happy to announce MLB All-Star third baseman, Justin Turner, has joined Kaenon in the unique dual role of vested partner and athlete ambassador. Turner has been seen wearing Kaenon for years, going back to his early days with the Dodgers,...
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January 31, 2023
GU Energy Labs announces new “do good” dimension for elite athlete roster
Berkeley, Calif. (January 31, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to officially announce a new dimension to its elite athlete team for 2023. In order to more closely align its sponsored athletes with its company vision to “Do well to do good,” GU is investing in and spotlighting athletes...
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January 31, 2023
Granite Gear Grounds Keepers Show Up for Nature Again in 2023
Two Harbors, MN — January 31, 2023 — Granite Gear’s Grounds Keeper program kicks off its 7th year of picking up trash from wild places and “leaving it better.” Since the program’s inception in 2017, a sponsored team of dedicated hikers, bikers, and paddlers has cleaned up over 36,025 pounds...
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January 31, 2023
onX Backcountry Announces Partners for Winter 2023
Missoula, Mont., January 31, 2023 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today announces its suite of powerhouse partnerships for the 2022-2023 winter season. By working closely with the American Avalanche Association (A3), AIARE, American Mountain Guides Association (AMGA), Beacon Guidebooks), Bluebird Backcountry, SheJumps, and...
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January 31, 2023
Heroes Wanted – Apply Starting February 1 and Become a Dynafit Trail Hero
/OUTDOOR SPORTSWIRE/ - Ready for an extraordinary summer 2023 of trail running? Starting February 1, mountain endurance specialist DYNAFIT is again looking for passionate runners for the DYNAFIT Trail Hero Program. Awaiting the winners is a season full of races and events, exciting projects, a fantastic community, and an exclusive...
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January 27, 2023
World Surf League adopts Apple Watch as its ‘official wearable’ for competitions
The Apple Watch will officially be catching waves. The World Surf League announced today that it’s adopting the Apple Watch Series 8 and Ultra as official equipment to keep surfers up to date during competitions. It marks the first time a professional sports league has named the Apple Watch as...
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January 25, 2023
Gill Fishing Signs Multi-Year Sponsorship of MLF Toyota Series and Phoenix Bass Fishing League
BUFORD, Ga. (January 25, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass...