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April 15, 2019
A Superior Ride With Stromer Bikes
Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today's generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily commute. Why? Because it offers just the...
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April 12, 2019
Hydro Flask Announces New Athletes and Mountain Biking Partners
Bend, OR (April 12, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to welcome its newest Team Hydro athletes and outdoor industry partners, coinciding with the launch of its...
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April 12, 2019
Toray Targets Athleisure Market With Newest Primeflex
Friday, April 12, 2019 — Toray has added a new, innovative iteration to its PRIMEFLEX family of stretch textiles. By employing "Nanodesign" to control the cross-sectional shape of the composite fiber, Toray has succeeded in creating a microfiber PRIMEFLEX polyester. The result is a thin core-sheath structure and a fine comosite yarn with...
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April 10, 2019
Powered by HeiQ Smart Temp, BUFF® launches CoolNet UV+® for activated cooling
For 25 years, BUFF® has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his cross-country motorcycle rides. Today, BUFF® continues its heritage of quality and reliability of multifunctional headwear. Just like the first product from...
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April 10, 2019
The Conservation Alliance Kicks Off First Backyard Collective Stewardship Event of 2019 in Asheville, N.C.
BEND, Ore. (April 10, 2019) – The Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5. The stewardship project drew 25 volunteers from six member companies and five conservation partners. The volunteers worked in support of Asheville’s RiverLink to remove...
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April 9, 2019
Tepui Launches Streamlined Low-Pro Rooftop Tent
SANTA CRUZ, Calif. (Apr. 9, 2019) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Low-Pro, the lowest profile softshell rooftop tent on the market. Tepui expands their selection of rooftop tents, adding a streamlined, lighter-weight option to their extensive line of soft-shell and hard-shell tents. Low-Pro...
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April 9, 2019
Sparc Retail launches first retailer-based employee training platform for ERIK’S Bike, Board and Ski
Laguna Beach, CA - Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski (www.eriksbikeshop.com). The new retailer-based solution is a single, powerful and immersive platform which allows store...
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April 9, 2019
Big Agnes Boosts Talent Across Departments with Robust New Hires
STEAMBOAT SPRINGS, Colo. (April 10, 2019) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce a batch of new hires, growing its product, repair, dealer services and employee engagement teams. Big Agnes has hired Robert Fry as Director of Product. In his newly created role, Fry...
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April 9, 2019
Mountainsmith Announces New Executive Level Appointments
Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, are pleased to welcome Josh Kerns, Mountainsmith’s new national sales manager, and recently appointed product line manager Jeff Popp to their new roles within the brand’s leadership team. Josh Kerns comes to Mountainsmith directly from his previous role...
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April 8, 2019
Therm-a-Rest, Cairn and Gear Fix Partner for “Gear Up, Give Back” Program
SEATTLE, Wash. (Apr. 8, 2019) — Therm-a-Rest, the industry leader in award-winning outdoor sleeping gear, is partnering with Cairn and Gear Fix to “do good with gear” through the Gear Up, Give Back program. Send your well-loved sleeping bag to Gear Fix and receive a 40% discount on a brand...
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April 8, 2019
inov-8 Athlete Dani Speegle Finishes USA CrossFit Games Open Ranked #1
inov-8 athlete Dani Speegle has finished the 2019 CrossFit Games Open series ranked #1 in the USA, just four years after starting in the sport. The result has earned her a spot at the CrossFit Games – the sport’s marquis event – later this summer. The 26-year-old, who hails from...
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April 8, 2019
Setton Farms Spices Up Pistachio Industry with New Seasoned Kernels
Terra Bella, CA (April 8, 2019) — Setton Pistachio of Terra Bella, Inc., the nation’s second-largest pistachio grower and processor, has added a line of Seasoned Pistachio Kernels to their growing selection of innovative pistachio offerings. The Setton family has made it even easier and more exciting for consumers to...
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April 5, 2019
PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills. CircleBack is the first...
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April 2, 2019
Smartwool and Ultra Runner Rob Krar Partner with Strava to Launch a 100-Mile Running Challenge in April
Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month of April, Smartwool is challenging fans to join Krar in running 100 miles over the...
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April 2, 2019
Outdoor Companies Put Conservation First in April
(BEND, Ore. April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign. Funds raised will help the Alliance protect wild lands and waters across North America...
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April 2, 2019
Liv Cycling Unveils Global Brand Campaign Liv Forward
April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling. The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...
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April 1, 2019
Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available...
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April 1, 2019
Blacksford offers industry first short term lease on Winnebago Revel
Beginning summer 2019 Blacksford is offering a flexible option to owning the ever-demanded Winnebago Revel. With the fully re-designed 2020 Revel, Blacksford is offering a 4, 6 or 12 month lease starting at $2,000 per month. “Owning isn’t in the cards for everyone and that is becoming especially apparent in...
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April 1, 2019
Yuba Bikes Launch MEGA Mundo
Cotati, CA (April 1, 2019) – Yuba Bikes is excited to introduce the MEGA Mundo cargo bike. With some riders saying the Mundo just isn’t enough with its 440 lbs. of cargo carrying capacity, Yuba is heeding the call. Introducing the MEGA Mundo - double the size, double the fun!...
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April 1, 2019
Black Diamond Equipment Adds to its Alex Honnold Signature Series for Spring 2019
SALT LAKE CITY, April 1, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, introduces its latest addition to the Alex Honnold Signature Series. “The process is never easy,” explains Black Diamond athlete Alex Honnold. “And sharing your vision can be scary. But developing...
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March 29, 2019
Slightly Mighty—A New Lo-Cal IPA from Dogfish Head
(Milton, Del., March 29, 2019) – 95… That’s the number of calories in the newest full-flavored IPA from Dogfish Head. SLIGHT in cals and carbs with MIGHTY hop flavor, Slightly Mighty - a crisp, new lo-cal IPA – starts shipping next week. This true indie craft beer has all the...
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March 28, 2019
The American Alpine Club Announces 2019 Research Grant Recipients
(March 28, 2019, Golden, CO) —The American Alpine Club (AAC) is proud to announce the recipients of the 2019 Research Grants, powered by the National Renewable Energy Lab and Ridgeline Venture Law, with support from Four Points, Kavu, and the following endowments: Arthur K. Gilkey Memorial Fund and the Bedayn Research...
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March 27, 2019
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed position, Rich will lead the Human Resources team including talent management, recruiting and retention, compliance,...
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March 26, 2019
Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX
Red Wing, MN – March 26, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part of its Spring 19 line of trail footwear, available at www.vasque.com and retailers nationwide. Available...
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March 26, 2019
Rad Power Bikes Accelerates Direct-To-Consumer Business with Investment from Co-Founders Behind Zulily and Blue Nile
SEATTLE - Mar. 26, 2019 - Rad Power Bikes, North America’s largest electric bike brand, secured a round of private funding from Darrell Cavens and Mark Vadon, Seattle-area entrepreneurs and investors known for building and scaling ecommerce brands such as Zulily, one of a few ecommerce retailers to reach $1...