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May 3, 2019
Sierra Designs Clearwing Tent Awarded with Gear of the Year
Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and affordability, Sierra Designs is proud to accept the Gear of the Year Award from Outside...
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April 30, 2019
Sena Technologies, Inc. Taps Terra PR as North American Public Relations Agency
Irvine, CA (April 30, 2019) – Sena Technologies, Inc., the industry leader in Bluetooth® innovation for the motorsports, action sports, and outdoor activity markets has hired Terra PR to spearhead their North American bicycle public relations strategy, effective immediately. Sena got its start in the powersports industry in 2010, launching...
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April 30, 2019
Seirus Director of Marketing Joins CORP Board
San Diego, CA (April 30, 2019) – Seirus Innovations, leaders in innovation and technology dedicated to face, hand and head protection, is pleased to announce Danica Carey, Seirus Director of Marketing, has officially joined the California Outdoor Recreation Partnership (CORP) board of directors. The mission of CORP is to establish...
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April 30, 2019
Tailwind Nutrition On-Course at 2019 Sinister Sports Race Series
Durango, CO – Tailwind Nutrition is proud to announce a partnership in 2019 with Sinister Sports, organizers of premiere endurance racing events in Alberta and British Columbia. With distances ranging from 5K to 100 miles, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all aid stations. Sinister...
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April 30, 2019
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019 Gear of the Year Award for its new Spin Ultra, a highly cushioned yet ultralight...
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April 30, 2019
Outdoor Research opens new ‘We Can’ Grant cycle to award $10k to efforts that improve outdoor access, opportunity
SEATTLE, Wash. (April 30, 2019) – People looking to jump-start grassroots efforts supporting outdoor access or other outdoor-related causes in their communities can earn up to $10,000, as Outdoor Research opens the application window for the third year of its ‘We Can’ Grant. The grant, offered by the Seattle-based outdoor...
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April 29, 2019
Season 7 of Facing Waves set to hit US airwaves, May 7th on FOX Sports Network
Heliconia, the video production company behind the paddling television series Facing Waves, is excited to announce the launch of the 7th Season of the award-winning show at on Tuesday, May 7th, on FOX Sports Network. A total of 26 airings are already scheduled for the Season Premiere episode on FOX...
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April 25, 2019
REGGIE Ramble Gravel Grinder Cycling Event Coming To Toronto Area
Port Hope ON, Canada (April 25, 2019) — Hoping to build on the momentum of the gravel cycling craze in North America, REGGIE – the upstart Canadian apparel brand renowned for its bold designs and top-notch craftsmanship – is launching a new gravel event that will challenge riders with three...
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April 25, 2019
World T.E.A.M.’s Face of America Rolls through Rural Maryland this May
Gettysburg, Pennsylvania, April 25, 2019 – America’s most inspiring cycling challenge, Face of America, brings together adaptive and able-bodied athletes from across North America and Europe. Non-profit World T.E.A.M.’s May 3-5 cycling challenge begins in Arlington, Virginia’s Crystal City, and concludes in the historic Civil War community of Gettysburg, Pennsylvania....
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April 25, 2019
SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020
(Park City, UT) – Today, Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020. With today’s announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues...
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April 25, 2019
Act Fast! Help GO Comfort Recognize Educators Nationwide on Teacher Appreciation Day
FERNDALE, Wash. (April 25, 2019) – After outfitting over 2,000 teachers and school staff members in their hometown last year in honor of Teacher Appreciation Day, GO Comfort is taking their mission to celebrate these everyday heroes nationwide. Open now, students, colleagues, and parents can head to GOComfort.com to nominate...
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April 23, 2019
Hyperlite Mountain Gear Launches New Ultralight Off-Trail Pack
BIDDEFORD, Maine (April 23, 2019) — Hyperlite Mountain Gear announces the release of the NorthRim Pack, a highly durable, ultralight pack designed for backpacking enthusiasts who enjoy exploring unchartered terrain, and for backcountry professionals who demand reliable, abrasion-resistant products for their field work. The NorthRim pack is built using a...
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April 23, 2019
One Up Your Recovery Game with New Superfeet Aftersport Slides, Available Now
FERNDALE, Wash. (April 23, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, announces the debut of the Superfeet® Aftersport™ slides available now at 140 retail locations nationwide and online at superfeet.com. Say goodbye to static recovery - the new Aftersport slide is...
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April 23, 2019
United By Blue and Maker’s Mark Team Up To Clean The World’s Waterways
(Philadelphia, Pennsylvania) April 23, 2019 – United By Blue, the outdoor brand focused on ocean conservation, is teaming up with Maker’s Mark® Bourbon, a premium bourbon with a passion for sustainability, to remove 75,000 pounds of trash from the world’s oceans and waterways as part of the bourbon brand’s #CocktailsForCleanups...
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April 22, 2019
The Conservation Alliance Welcomes Concept III Textiles
BEND, Ore. – April 22, 2019 – The Conservation Alliance welcomes its newest member, Concept III, the premier resource for the performance textile industry. Through the partnership, Concept III joins a group of more than 230 like-minded companies to support the grassroots conservation community working to protect the wild places...
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April 22, 2019
Oboz Footwear adds Freestone Sales Group for the Rockies
Bozeman, Mont., (April 22, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces that Freestone Sales Group will be representing the brand in Colorado, New Mexico, Utah, and Wyoming. Freestone Sales Group (www.freestonesalesgroup.com) is headed by Stephen Nance and Corbin Biehler. Following successful...
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April 20, 2019
Oru Kayak’s New Customer Ambassador Program, “The Oruvangelists,” Take Action on Earth Day
San Francisco, CA – Oru Kayak, makers of the original origami-inspired folding kayak, is proud to establish a new customer ambassador program, “The Oruvangelists.” The Oruvangelist program was created to support the passionate Oru Kayak paddling community and to enable the brand’s most ardent paddlers to spread their love of...
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April 19, 2019
Kari Traa Invites Girls to GO ALL OUT this Spring
BROOMFIELD, Colo. (April 19, 2019) — This Spring, Kari Traa is inviting girls to put all their energy into their outdoor activities and challenging them not to hold back – inviting them to GO ALL OUT. Kari Traa is giving away three ALL OUT adventures to Hawaii, Iceland, and Svalbard,...
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April 18, 2019
Darn Tough Vermont Earning its Name with Best in VT Award
Northfield, VT (April 18, 2019) – The Green Mountain state will soon become synonymous with socks, along with cheese or ice cream, as Darn Tough Vermont is again recognized by the Vermont Business Magazine (VBM) as a recipient of a 2019 Best of Business Award. Located in the Sock Capital...
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April 18, 2019
10 Years in the Making, LUNA Sandals Announces Huge Improvements
LUNA Sandals, known for high quality, made in the USA running sandals, has released their highest performance sandal line to date. The new Winged Edition LUNAs feature flexible, durable Performance Wings - to provide the simplest, most precise, secure and comfortable LUNA experience yet. While many other sandals have posts...
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April 17, 2019
Leatherman Launches the Next Generation of Multipurpose
Portland, OR — Today, Leatherman Tool Group announced the launch of the Leatherman FREE Collection, the most extensive product launch in Leatherman’s 35-year history. The Leatherman design and engineering teams used those 35 years of Leatherman fan insight and feedback as a foundation for the product development. The new collection...
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April 16, 2019
International Mountain Biking Association (IMBA) Grows Leadership Team in 2019
(BOULDER, Colo., April 16, 2019) — Over the last year International Mountain Biking Association (IMBA) has been steadily building out its leadership team; promoting long-time employees to leadership roles while also adding three new directors with unique skill sets in their respective specialty areas. IMBA’s nine leaders live in seven...
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April 16, 2019
SCARPA Spin Ultra wins Trail Runner Magazine Editors’ Choice Award
BOULDER, Colo. (April 16, 2019) – SCARPA, an industry leader in performance footwear for all aspects of mountain sports, earned a 2019 Editors’ Choice Award from Trail Runner Magazine for its lightweight, highly cushioned new trail shoe, the Spin Ultra. The Spin Ultra’s design exemplifies SCARPA’s commitment to the highest...
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April 15, 2019
360 Adventure Collective Names Asheville-Based Darby Communications for Public Relations
Asheville, NC — April 15, 2019 — 360 Adventure Collective, the most-trusted association for independent and non-independent outdoor sales reps on the East Coast, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will work to amplify 360 Adventure Collective’s latest...
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April 15, 2019
Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks
Sheboygan, WI. (April 15, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit, a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs...