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August 6, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 6, 2019)– The Conservation Alliance held its Backyard Collective event in Portland, Oregon on Thursday, August 1. The stewardship project drew 290 volunteers from 13 member companies, three conservation partners and one local non-profit. The volunteers worked on several project areas in support of Forest Park Conservancy,...
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August 6, 2019
KINeSYS Sunscreen launches inaugural Ambassador Program
Leading sun protection brand, KINeSYS Performance Sunscreen, is excited to announce their inaugural KINeSYS Champions Ambassador Program for 2019. The program includes over 20 ambassadors from across the globe, from all walks of life, and with a range of sporting interests. The KINeSYS Champions Ambassador Program, unlike many other similar...
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August 6, 2019
CamelBak® Launches Revamped Podium Bottle Line
PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. Long a staple of both weekend warriors and elite Tour De...
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August 5, 2019
Adaptive Sports Center Releases Inspirational New Video
CRESTED BUTTE, Colo., August 5, 2019 – Adaptive Sports Center, a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest short film. Invisible tells the story of Jose Santiago, an ASC participant and Iraq War veteran living with post-traumatic stress...
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August 5, 2019
Purist Announces First Partner For Purist Collective
Morgan Hill, CA - Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of a project aimed at amplifying the messages of non-profit organizations focused on issues such as...
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August 2, 2019
Blackburn Design Launches Luminate 360™ Light Set
(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear light, and two amber-colored 85-lumen Grid Side Beacon™ lights that mount anywhere on the front...
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August 2, 2019
The New UltrAspire Alpha 4.0 Race Vest reinvents the idea of comfort
The pioneer of hydration systems, Bryce Thatcher, spent unprecedented amounts of time working through every detail of the UltrAspire Alpha 4.0 race vest in effort to create a new standard of comfort, practicality, and convenience. Bryce is responsible for creating the hydration category back in 1985 and has been pioneering...
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August 1, 2019
Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections
DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight crew length model, and new colorways of the Hidden Comfort and Hidden Contour collections. The...
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August 1, 2019
Archer Components Hires SIMBOL Communications as PR Agency of Record
Scotts Valley, California (August 1, 2019) —Archer Components is shifting the paradigm of electronic shifting in the bike industry, and they’re now partnering with the longtime industry experts at SIMBOL Communications as their PR agency of record to help spread the word. The patent-pending Archer D1x Trail and other products bring...
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August 1, 2019
Tailwind Nutrition Celebrates Home State with Release of Colorado Cola
Durango, CO – August 1, 2019 – Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that Tailwind calls home, Colorado...