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February 10, 2020
GearJunkie to teach branded content strategy at Peak Content Summit
GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities for their readers. The campaigns also provide real value to brands like Patagonia, Eddie Bauer,...
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February 5, 2020
Royal Robbins to Open “Travel Outfitting” Stores
SAN FRANCISCO, Calif. (February 5, 2020)— Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in 2018. “Our concept is the result of a...
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February 5, 2020
deboer wetsuits is proud to have Palani Distribution as a retail partner in France
Stamford, CT, Release: February 5, 2020. deboer wetsuits is proud to have Palani Distribution as a retail partner in France. France is an important market for deboer wetsuits, and we are very excited to work with Palani Distribution in retail and growing the brand. Arnaud Selukov, Owner of Palani Distribution...
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February 5, 2020
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the Liv Racing 2020 roster, officially welcoming up-and-coming athletes Savilia Blunk, Riley Miller and Lisa Tertsch...
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February 5, 2020
Salomon Teams With Raleigh Distance Project
Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon will support the athletes through their training and competition as the official footwear...
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February 5, 2020
Ashworth Awards launches its 100% Made in USA dimensional steel product line
North Attleboro, MA - Ashworth Awards announces the launch of its brand new sustainable 100% Made in USA Dimensional steel medallion and award product line. The new products are made from recycled steel that is fabricated completely in the United States. It needs to be seen to be truly appreciated! Quote...
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February 4, 2020
Yakima Caps Successful Outdoor + Snow Show with Multiple Award Wins
LAKE OSWEGO, Ore., February 4, 2020 – Yakima is thrilled to announce that it has completed a successful Outdoor + Snow Show, held January 29–31 in Denver, highlighted by award wins for its innovative new rooftop cargo box, CBX SOLAR. The all-new box, featuring an integrated solar panel for charging...
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February 4, 2020
Gunner Kennels Appoints Joe Graves as CEO
NASHVILLE, Tenn. (Feb. 4, 2020) – Gunner Kennels, creator of the only double-walled rotomolded dog crate and recipient of the 5 Star Crash Test rating from the Center for Pet Safety, today announced Joe Graves as chief executive officer. The decision reinforces Gunner’s growth and commitment to creating the market’s...
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February 4, 2020
Ruffwear Introduces New Spring 2020 Product Line
BEND, OR (Feb. 4, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. Now available for purchase, the 2020 Spring line introduces the newly redesigned Front Range™ Collection and...
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February 4, 2020
Trust Performance Launches Trade-In, Trade-Up Program
(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, announced today the “Swap to the Future” program, a trade-in trade-up program that provides riders up to a $500 rebate on a Trust Performance suspension product. The program starts February 3, 2020, and ends March 2, 2020, and...
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February 4, 2020
Performance Tea adds triathlete Meaghan Praznik to their athlete team
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, continues to strengthen its athlete team with the addition of amateur triathlete, Meaghan Praznik. “With the addition of Meaghan, we will be supporting one of the true up and coming female triathletes,” said Don...
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February 3, 2020
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition (CAMTB) to improve and increase trail access for mountain biking throughout the state. CAMTB is raising its first round of funds and creating a Board of Founding Donors...
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January 28, 2020
Coaching Industry Pioneer CTS Celebrating 20th Anniversary in 2020
(Colorado Springs, CO – January 27, 2020) – CTS, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000. The company moves into its next era with a bigger vision to use its brand of coaching to change lives,...
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January 28, 2020
SportRx accepts nominations for 2020 Rexy Awards
San Diego, CA (January 28, 2020) – One night a year, SportRx, the leader in sport prescription eyewear, comes together with industry leaders for the SportRx Awards where eyewear brands are recognized for their excellence in elite product design and innovation across an array of performance categories. The SportRx Awards, also known...
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January 28, 2020
Applications Open for Third-Annual ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (January 28, 2020) – Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its third-annual 36 Hours in Kitsbow film series which highlights unique, short films telling the story of an overnight cycling adventure. Winners will earn cash, Kitsbow gear, and promotion...
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January 28, 2020
Team Evergreen to present the Beti Bike Bash in 2020
EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike event in the world, the Beti Bike Bash prides itself on bringing together the cycling...
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January 28, 2020
Deuter Doubles Down on PFC-free with bluesign® Approved UP Series, New AViANT Access Movo, Freerider Pro
LONGMONT, Colo. (Jan. TBD, 2020) –Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January 29–31. Deuter has long been an expert in the outdoors and the new products build...
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January 28, 2020
ORTOVOX Celebrates 40 Years With New Piz Boe, Haute Route Pack and Limited Edition Apparel
LONGMONT, Colo. (Jan. 28, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its new Fall 2020 collection. Founded in 1980, ORTOVOX has long been a leader in mountain protection, offering emergency equipment, backpacks and functional...
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January 28, 2020
Houdini Wins ISPO Award for Groundbreaking Anti-Shedding Mono Air Houdi
Stockholm, Sweden - January 26, 2020 - Swedish sustainable apparel pioneer Houdini has received an ISPO Gold Winner for its new anti-shedding fleece jacket, the Mono Air Houdi. Developed in collaboration with Polartec®, the premium provider of innovative and sustainable textile solutions, the Mono Air Houdi is made from Polartec®...
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January 27, 2020
La Sportiva First Outdoor Footwear Brand to Use GORE-TEX INFINIUM™ THERMIUM™ in Mountain Boots
January 27, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces its lineup of Fall 2020 footwear, including the new G5 Evo, the first mountaineering boot to use GORE-TEX INFINIUM™ THERMIUM™ technology. Additionally, the brand has long utilized the spring season to debut new...
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January 27, 2020
Lightpoint From New Holland Brewing Races Into The Active Beer Space
Holland, MI, Jan 27th, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch of Lightpoint Functional White Ale, its first “active pursuits” beer. Designed to provide a refreshing and responsible post-pursuit experience, uncompromising in flavor, Lightpoint will be available...
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January 27, 2020
TAXA Outdoors Introduces New 2020 Models
HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of new 2020 models. The new Mantis, Cricket, Tiger Moth and Woolly Bear will offer updates and renovations to key interior and exterior features of...
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January 27, 2020
MAMMUT lays a basis on the way to Net Zero
The greenhouse gas reduction targets are one of the central pillars of Mammut's “WE CARE" sustainability strategy. The outdoor brand is a signatory of the UN Fashion Industry Charter for Climate Action and is thus committed to a 30% reduction in greenhouse gases by 2030 compared to the 2018 reference...
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January 27, 2020
The Man Behind the Maps Expands into Retail after Holiday Success, Continues Book Tour with Additional Events in Denver
DENVER, Colo. (January 27, 2020) - Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is continuing the success of The Man Behind the Maps: Legendary Ski Artist James Niehues with expansion into retail, additional product offerings and more in person events. Thanks to James’ loyal following of...
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January 27, 2020
PrimaLoft® P.U.R.E.™ Adopted by Patagonia for Fall 2020 Nano Puff® Program
LATHAM, N.Y. (January 27, 2020) – PrimaLoft, Inc., the world leader in advanced material technology, today announces Patagonia as its first brand partner to adopt PrimaLoft® P.U.R.E.™ manufacturing technology. PrimaLoft P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by as much as...