News Topics
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June 17, 2021
Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...
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June 17, 2021
Kitsbow Debuts First Film in 36 Hours in Kitsbow Series for 2021
OLD FORT, North Carolina (June 17, 2021)— Kitsbow is thrilled to debut the first film in its 2021 36 Hours in Kitsbow series. 36 Hours in Kitsbow is a unique film series in which Kitsbow provides grants of money and gear to enable aspiring filmmakers to tell their unique and original...
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June 17, 2021
Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth
FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...
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June 17, 2021
The Big Gear Show welcomes Media
PARK CITY, UT (6/17/21) – The Big Gear Show, a premier outdoor industry gear event for summer 2021, has officially opened its media credential portal for the inaugural invite-only edition. The show will be held August 3-5 in Park City, Utah. Interested working media professionals should visit: https://www.thebiggearshow.com/media/and fill out...
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June 17, 2021
SnoPlanks launches Street Surfers in collaboration with Gerry Lopez, with 100% of proceeds supporting The Conservation Alliance
BEND, Ore. (June 17, 2021) –SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. SnoPlanks, creators of handmade snowboards and skis in Bend,...
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June 17, 2021
PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021)— PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a...
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June 17, 2021
Whitewater Technology launches Paddle Amnesty and demo program at North Fork Championship this weekend.
Today Whitewater Technology, launches a first of it’s kind paddle recycling program at this weekend’s North Fork Championship on June 18-20th. The Paddle Amnesty program gives paddlers the opportunity to recycle any old, damaged or broken paddle at each event. Every paddle amnesty participant will receive a rebate on a...
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June 17, 2021
Big Agnes Names Sespe Group to Represent Brand in Southwest
STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and Nevada. Based in California, the Sespe Group represents premium brands in the outdoor industry including...
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June 16, 2021
Marty’s Ski and Board Shop and Backcountry Join Forces to Provide Gear and Rentals to Park City
PARK CITY, Utah (June 16, 2021) — Today, Marty’s Ski & Board Shop, an award-winning full-service ski/snowboard tuning and repair shop based in Park City, Utah, announces a new venture with Backcountry, the premier specialty retailer of outdoor gear and apparel, officially opening this fall in the same location as Marty’s is...
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June 16, 2021
Brunton Introduces New Professional Instruments and Tools for Geologists, Foresters and Others in the Field
LOUISVILLE, Colo. (June 16, 2021) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces new and updated products for 2022 that serve search and rescue, geology, forestry and tactical professionals based in the field. “Since the very beginning, field-based professionals have been a cornerstone of...
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June 16, 2021
Dryshod Presents New Sod Buster Ankle Boot for Women
June 2021, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, has expanded its line of women’s gardening boots with the release of the new Sod Buster garden ankle boot in black. The Sod Buster ankle boot is the ideal footwear for...
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June 16, 2021
Grassroots Organization delivers Meals to those in need on Onewheel
SANTA CRUZ- June 16, 2021– Meals On Onewheels, a grassroots organization of Onewheel enthusiasts, has served over 1,600 meals to unhoused neighbors in 7 communities across California and done so entirely on Onewheel. Led by community activists Mike Sierra and Evelyn Caday, Meals on Onewheels collaborates with local Onewheel communities...
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June 16, 2021
Primus Elevates the Outdoor Cooking Experience With New Gear for Spring 2022
LOUISVILLE, Colo. (June 16, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, announces a 2022 collection designed to make cooking and eating in the outdoors better than ever. With versatile new additions to the popular Campfire Collection, as well as updated and...
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June 16, 2021
Helinox Introduces Tactical Collection
BERKELEY, Calif. - June 16, 2021 - Helinox (https://helinox.com), the original designer of premium portable, lightweight furniture and accessories, today announces that its Tactical Collection is now available in North America for the first time and introduces the all-new Tactical Field Office. The Tactical Collection is a rugged, utilitarian line...
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June 16, 2021
Helinox’s New Tactical Field Office is a Work-from-Anywhere Marvel
BERKELEY, Calif. - June 16, 2021 - Helinox (https://helinox.com), the original designer of premium portable, lightweight furniture and accessories, today announces the launch of the new Tactical Field Office, a versatile piece of equipment that offers a stable, on-the-go work surface and built-in carry for essential cargo. The Tactical Field...
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June 16, 2021
U.S. Ski Resorts Saw 5th Best Year On Record in Terms of Skier Visits
A recent study released by the National Ski Areas Association said that some 59 million people visited U.S. resorts. The study also noted that small to medium-sized resorts (town mountains and lesser known resorts) had great years, as more skiers and riders chose to ride their local hills more often than...
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June 16, 2021
Lifelong Exercise Adds Up to Big Health Care Savings
According to a new study of exercise and Medicare claims. It finds that people who start to exercise before or during middle age typically save anywhere from $824 to $1,874 annually on health care costs after retirement, and the earlier they start their workouts, the greater those savings can be....
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June 16, 2021
OIA Announces Board Of Director Election Results
The Outdoor Industry Association (OIA) Board of Directors annual election ended on May 28, 2021, with the Association’s membership electing two new and three returning Board members. Find out who is new, returning and leaving at the link.
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June 16, 2021
Tough Mudder and Infinite Hero Foundation Partner to Fundraise for US Veterans
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand, is partnering with the Infinite Hero Foundation to stop the cycle of US veteran suicide. The Infinite Hero Foundation advocates for our veterans’ needs and dedicates resources to support their mental, physical and emotional wellbeing. Together the organizations have...
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June 16, 2021
Press Release – E09R and LR80R
For over two decades, Fenix has been a leader in manufacturing some of the brightest, most versatile lights for both work and recreation. Their two newest light releases are no exception. Fenix is proud to announce the release of two new super bright flashlights to their line-up, the E09R and...
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June 15, 2021
Injured campers paddle 6 miles to safety after bear mauling near Skilak Lake
Close to midnight, a bear charged them in their tent while they were sleeping. They had bear spray, but the bear charged too quickly for them to use it. KTOO
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June 15, 2021
Here’s What Makes The Perfect Campsite, According To Research
Though what you look for might seem like a matter of personal preference, a new study by researchers at University of Montana found that there's actually a pattern to what people look for in their perfect spot. Can you guess? mbgplanet
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June 15, 2021
56 Million People Planning an RV Adventure this Summer
According to a recent survey from Go RVing, the industry-wide marketing coalition, 31% of U.S. leisure travelers – 56 million people – are planning on taking an RV vacation this summer with 65 million planning an RV trip within the year. RVBusiness
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June 15, 2021
Sun Valley Resort Honored with Industry Awards
Sun Valley, Idaho (June 14, 2021) – Sun Valley Resort (SVR) is pleased to announce its recognition at this year’s National Ski Areas Association (NSAA) awards conference. Resort President Tim Silva received the Lifetime Achievement Award - the association’s highest honor, presented to leaders and visionaries in the ski industry...
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June 15, 2021
Big City Mountaineers Welcomes New Executive Director
GOLDEN, Colo. (June 15, 2021) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, is pleased to announce the appointment of David Taus, a lifelong educator and outdoor advocate, as the organization’s new executive director. “We are thrilled...