News Topics
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April 28, 2020
Oboz True to the Trail Podcast goes live!
Bozeman, Mont., (April 28, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, introduces the True to the Trail Podcast. Hosted by Rich Hohne, Oboz Director of Marketing, the podcast will explore the beauty and power of the outdoors through voices in the Oboz...
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April 23, 2020
Outside Experience Hosts Virtual Active Lifestyle Festival
CHICAGO (April 23, 2020) – After canceling the live festival scheduled to take place May 16–17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience. A collaboration between Outside Integrated Media—which publishes Outside...
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April 22, 2020
Tailwind Nutrition Mobilizes to Support Hospitals Across U.S.
DURANGO, Colo. – Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits of having...
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April 22, 2020
LifeStraw Releases Ambitious 2019 Responsibility Report
WASHINGTON, D.C. (April 22, 2020) - LifeStraw®, a globally-recognized water industry pioneer and developer of innovative water filtration solutions, today released its 2019 Responsibility Report. Key accomplishments included: providing 1.19 million school children in low resource communities with a year of safe water and removing 5.1 tons of plastic from its supply chain by moving...
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April 22, 2020
Oboz Footwear Throws Some Shade for Earth Day and Arbor Day
Bozeman, Mont., (April 22, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, is celebrating Earth Day and Arbor Day with its “Throw Some Shade” initiative. Through Sunday, April 26, visitors to Oboz.com can donate a tree in a friend's name for free. “On Earth Day and...
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April 22, 2020
SOG’s revamped brand direction shines through with intro of three new knives
Lynnwood, WA –As Studies and Observations Group (SOG) undergoes an in-depth brand transformation in 2020 it introduces new knives and multi-tools, each relentlessly designed to meet or exceed the specific demands of end-users. Leading off the new introductions are total redesigns of three favorite SOG assisted-opening folding knives: FlashAT, Aegis...
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April 22, 2020
PGA TOUR Champion Billy Horschel Supports Young Adults With Cancer and MS through First Descents
Professional golfer and PGA TOUR star Billy Horschel donated $10,000 to First Descents to support innovative adventure-based programming for young adults coping with cancer and multiple-sclerosis. In partnership with his sponsor Velocity Global, Mr. Horschel and his family have pledged a leadership gift to support cancer and MS patients living...
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April 22, 2020
Rumpl Announces Achievement of Climate Neutral Certified Status
PORTLAND, Ore. (April 22, 2020) - Rumpl, the Portland-based leader in technical blankets, has successfully achieved Climate Neutral Certified status by measuring its greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint and implementing plans to continue reducing emissions. Taking these direct actions against climate change qualifies Rumpl...
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April 22, 2020
Klean Kanteen Achieves Carbon Neutral Footprint
CHICO, Calif. (April 22, 2020) – From the beginning, being a force for good has been a main driver for decision making at Klean Kanteen. Today, the family and employee-owned company is proud to announce a partnership with Climate Neutral to achieve a carbon neutral footprint as of February 2020....
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April 22, 2020
BOCO Gear Launches Custom Fabric Face Mask Line
Boulder, CO - April 22, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, debuts 2 - layer Face Mask collection. These breathable, reusable, water resistance face coverings will be available in both adult and children's sizes. All current BOCO products are still being offered, with this...
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April 22, 2020
Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) - Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions...
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April 21, 2020
Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population
PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce 100 gallons of hand sanitizer and distribute to Salt Lake...
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April 21, 2020
Orvis Highlights 2019 Impact Report with Call for Bristol Bay, Everglades Conservation on 50th Anniversary of Earth Day
MANCHESTER, Vermont (April 21, 2020) —Current events have provided a stark reminder of how easy it is to take for granted the things we value most. Natural areas from Florida to Alaska are under threat, and on the 50th anniversary of Earth Day, Orvis calls on its community to come together...
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April 21, 2020
Gearlab Launches the Malik Series: Polypropylene Greenland Paddles for all Kayakers
TAIPEI, Taiwan and Denver, Colorado — In an effort to expand Greenland style paddling to kayakers of all levels, award winning design house Gearlab Outdoors presents the new polypropylene paddle series, the Malik and Malik Carbon Fiber Edition. (Malik from Inuit’s “smooth wave”) Gearlab’s core users are passionate and knowledgeable...
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April 21, 2020
Performance Tea announces the release of Immunity with elderberry and vitamin C.
Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...
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April 20, 2020
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement...
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April 20, 2020
Mystery Ranch Partners with Zion Forever Project to Share New Park Film in Honor of National Park Week
Bozeman, Mont. (April 20, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is honored to have helped sponsor Zion Forever Project’s “We the Keepers,” an in-park film that shares the story of Zion as...
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April 20, 2020
Merrell Names Alex Brown as Vice President of U.S. Sales
ROCKFORD, Mich. (April 20, 2020) — Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel. Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently...
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April 20, 2020
FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa Khutor Ski Resort, the “Switzerland” of Russia, Olympiyaskaya street, 35, Esto sadok. The FISO OCR...
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April 16, 2020
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO - April 16, 2020 - REVEAL - https://reveal.echoscomm.com - a digital media conference developed by ECHOS Communications - has gained momentum as a nexus for select brands and media to come together for authentic storytelling during this period of travel restrictions and the inability to gather in person...
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April 14, 2020
Superfeet Worldwide Announces Relief Efforts for Specialty Retail Partners
FERNDALE, Wash. (April 14, 2020) - For more than 40 years, Superfeet has lived by this truth: “People first - together we are more than a company, we are a community,” which is why the employee-owned business is rolling out two new programs to help support their specialty retail partners...
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April 13, 2020
National Park Trust to Honor Senator Mazie Hirono (HI) With 20th Bruce F. Vento Public Service Award
Washington, D.C. (April 13, 2020) – National Park Trust is pleased to announce that Senator Mazie K. Hirono (HI) will receive the 20th Bruce F. Vento Public Service Award. Due to the impact of COVID-19, the senator will be honored on Thursday, June 25, 2020 at a virtual event. She will...
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April 7, 2020
CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles. Kalk INK SL is built to be a fast, hassle-free electric motorcycle that is as...
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April 7, 2020
KINeSYS Champions Ambassador Program
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase on last year’s numbers – from around the globe, who embody the KINeSYS brand ideal,...
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April 7, 2020
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...