News Topics
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August 26, 2019
Kokatat debuts HustleR rescue life vest at Paddlesports Retailer
ARCATA, California — Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of the Hustle, its newest vest platform. Earlier this year, Kokatat unveiled the standard Hustle, a...
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August 23, 2019
Kilian Jornet and World’s Best Land in Colorado For Pikes Peak Marathon
ANNECY, FRANCE— The fifth race of the 2019 Golden Trail World Series is perhaps the most famed trail race on American soil, and this year the Pikes Peak Mountain Marathon will play host to the elite athletes of the sport. Spain’s Kilian Jornet (Team Salomon) leads an all-star cast from...
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August 23, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Grand Rapids, Michigan
BEND, Ore. (August 23, 2019)– The Conservation Alliance was excited to return to Michigan for its second annual Backyard Collective event in Grand Rapids on Tuesday, August 20. The stewardship project drew 60 volunteers from five member companies, two conservation partners, and two local non-profits. The volunteers worked in collaboration...
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August 22, 2019
Adidas Terrex Athlete, Brooke Raboutou, Is First American To Qualify for The U.S. Climbing Team at The 2020 Summer Olympics
PORTLAND, Ore. (August 22, 2019) – adidas Terrex, the athletic brand in the outdoors, today announces that Brooke Raboutou, 18, one of the youngest adidas global athletes, has made history as the first American climber to qualify for the U.S. Olympic climbing team for the 2020 Summer Olympics in Tokyo....
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August 22, 2019
Brothers & Company Promotes Fresh to Creative Director
TULSA, Okla., August 22, 2019 — Brothers & Company announced today that it has promoted Garrett Fresh to the position of Creative Director. Fresh, who works in the agency’s Wichita, Kansas, office, has served as Associate Creative Director and Digital Design Director since 2015. He started with Brothers & Company...
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August 22, 2019
SEIRUS Supports Efforts To Create California Office of Outdoor Recreation
San Diego, CA (August 22, 2019) – Seirus Innovation, leaders in innovation and technology dedicated to head, hand and feet protection, joined forces with California industry leaders and representatives Monday in support of AB1111, a bill to create a state Office of Outdoor Recreation that would increase jobs and economic growth in...
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August 22, 2019
BioLite Named to FORTUNE’s 2019 Change the World List: Companies to Watch
Brooklyn, NY, August 22, 2019– BioLite, an innovator in off-grid energy solutions, is honored to be named one of six companies on FORTUNE’s Change the World: Ones to Watch List. BioLite is being recognized for its work in emerging markets with the HomeStove and SolarHome 620, two breakthrough products designed to...
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August 22, 2019
Uncharted Supply Co. Partners with Harley-Davidson
PARK CITY, Utah (August 22, 2019)- Uncharted Supply Co. ©, the leader in innovative products and education designed to help people navigate unforeseen emergency situations, has teamed up with Harley-Davidson via a licensing agreement to develop motorcycle rider-focused products. The brands’ partnership and new product line-up will first be unveiled...
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August 22, 2019
The Outbound’s Pursuit Series Partners With KOA as Presenting Sponsor
San Francisco, Calif., Aug. 22, 2019-- The Outbound’s Pursuit Series adventure camps offer an inclusive, immersive, and adventurous approach to learning outdoor skills and activities. Thanks to partnerships with brands and organizations who share the same ethos of improving access to the outdoors, The Outbound’s Pursuit Series is able to...
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August 22, 2019
Rad Power Bikes Builds Their Most Affordable and Adaptable Ebike Yet
SEATTLE - August 22, 2019 - To help free people from their cars, Rad Power® Bikes introduces its lowest priced model yet - the RadRunner™ electric utility bike. It’s packed with useful features that make it part two-seater moped, part electric cargo bike all for $1,299. “Sitting in the car...
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August 21, 2019
Kokatat to offer custom throw bags at Paddlesports Retailer Show
ARCATA, California — If you’re planning on attending the Paddlesports Retailer Show being held this month in Oklahoma City, make sure you put a visit to the Kokatat booth on your “To Do” list. Kokatat will be running a special promotion at the trade show, selling custom versions of their...
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August 21, 2019
Filson Revitalizes Montana’s Monument Peak Lookout Tower
SEATTLE (Aug. 21, 2019) – Filson, the rugged outdoor outfitter, is working alongside the U.S. Forest Service and the National Forest Foundation (NFF), the nonprofit partner of the U.S. Forest Service, to restore Montana’s historic Monument Peak Lookout, located southwest of Monarch in the Helena-Lewis and Clark National Forest. Built...
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August 21, 2019
Front Runner Outfitters Names rygr U.S. Public Relations Agency of Record
LOS ANGELES (Aug. 21, 2019)— Front Runner Outfitters (Front Runner), the South African vehicle-based adventure travel gear company, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. Front Runner Outfitters aims to develop and grow its brand awareness in the activity- and vehicle-centric markets and...
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August 21, 2019
Adventure® Medical Kits Announces Partnership with Hunting Personality Randy Newberg
LITTLETON, N.H. (August 21, 2019)— Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter. With a lifetime of hunting experience, Newberg is a pre-eminent authority on self-guided hunting and public land access for hunters....
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August 21, 2019
Grassroots Outdoor Alliance adds new support tools for digital workbook adoption after successful ‘learning launch’ at June Connect show
DENVER, COLORADO (August 21, 2019) – After a successful “learning launch” for digital workbooks at the June Grassroots Connect show, Grassroots Outdoor Alliance -- the national organization dedicated to the health and growth of specialty outdoor retail -- is offering new services to support growing momentum for the changeover. The new digital...
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August 21, 2019
Black Diamond and Utah Avalanche Center Celebrate 26 Years of Snow Safety Together
SALT LAKE CITY, August 21, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 26th annual fundraising party for the Utah Avalanche Center (UAC), scheduled for 6-10 p.m., Thursday, September 12. The event will take place at Black Diamond’s Salt Lake...
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August 20, 2019
Eagle Creek Picks Third Winner for Quit Your Job And Travel
Denver, Colorado (August 20, 2019) – Lisa Marie Jackson wants to go to Europe to pay it forward. Native Brooklynite now living in Chicago, Lisa Marie Jackson is the third of six lucky winners who get to travel anywhere in the world, courtesy of iconic adventure travel gear brand Eagle...
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August 20, 2019
GCI Outdoor Alleges Rocker Patent Infringement with ITC Complaint Filing
Higganum, CT. (August 20, 2019) — GCI Outdoor, Inc. (“GCI Outdoor”), creators of industry leading portable, built-to-last outdoor recreation equipment, announced today that it has filed a Complaint for patent infringement with the U.S. International Trade Commission (“ITC”) against six proposed Respondents, including Denovo Brands, LLC, Zenithen USA LLC and Westfield...
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August 20, 2019
Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record
Modesto, CA (Aug. 20, 2019) - Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness around Sherpa’s innovative product lines and social initiatives that positively impact the Nepalese community. In...
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August 20, 2019
Liv Cycling Unveils New Pique 29 Off-Road Series
NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders who want to go fast when racing or on long epic rides, the Pique 29...
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August 19, 2019
Yakima Celebrates 40th Anniversary
LAKE OSWEGO, Ore., August 19, 2019 – From modest beginnings in a small Yakima Valley machine shop to becoming one of the most recognizable and beloved brands in the outdoor industry, Yakima is proud to celebrate its 40th anniversary this month. “Since 1979, outdoor enthusiasts have relied on Yakima to...
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August 19, 2019
gogglesoc Reports Record-Breaking Growth
Whistler, BC (August 19, 2019) — gogglesoc, Whistler, BC-based goggle cover company, announced today record-breaking growth and sales numbers. The brand, which started as an idea among three friends to protect pricey lenses from the thrills and spills that come with snow sports, has sold half a million gogglesocs since...
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August 16, 2019
Everybody wants to save the whales, and everybody wants to wear cool socks – Now they can, with KAVU
SEATTLE – New for fall 2019, the Orca Sock from KAVU will benefit the Center for Whale Research (CWR), the leading voice for the gravely endangered southern resident killer whales (orcas). The Orca Sock features rad killer whale patterns in a wool/synthetic blend, and 20 percent of the profits from...
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August 16, 2019
Arcade Belts Introduce The Original Adventure Belt This Holiday Season
Olympic Valley, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – introduces the lighter and stronger adventure belt this holiday season, available in ten styles with multiple color variations. “The Arcade Original Adventure Belt is the perfect stocking stuffer for everyone on your list with an...
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August 15, 2019
PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge
LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge to ride more and do more.” As part of this industry-leading initiative, PEARL iZUMi outlined...