March 27, 2024

Showcased

Avoiding PR Scams: Remedy PR’s Bill Byrne Asked To Speak On Trend Of Deceptive PR Practices

San Diego, Calif.: Remedy PR's managing director, Bill Byrne, has been asked to be a guest on the PR Explored interview series on the rising trend of deceptive advertising practices some PR agencies are now using to lure clients. PR Explored is the public relations-focused YouTube series produced by Michelle...

February 26, 2024

Showcased

onWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.

Boulder, CO – February 26, 2024 /OUTDOOR SPORTSWIRE/ - Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This...

December 17, 2025

Rossignol launches its all-new freeride outerwear collection in partnership with evo

Rark City, UT (December 17, 2025) /OUTDOOR SPORTSWIRE/ – In keeping with its global diversification strategy, Rossignol continues to build momentum in the softgoods category with the arrival of its all-new athlete-approved, Proclivity Ltd Edition 3L outerwear collection. Stress-tested on the Freeride World Tour and validated by the brand’s impressive...

December 17, 2025

Former Crankbrothers CEO leads acquisition of Extreme Racing Shox

A group of private strategic investors led by former Crankbrothers CEO Gaspare Licata has acquired a majority stake in Extreme Racing Shox (EXT), Italian manufacturer of high-performance suspension systems for bicycle and motorsports applications. The move follows the passing of EXT founder and technical director Franco Fratton in April 2025....

December 17, 2025

Resale retail Q&A: During holiday season of retail unpredictability, Geartrade president shares insights into resale’s ‘invisible economy’

SALT LAKE CITY, UTAH /OUTDOOR SPORTSWIRE/ - While 2026 retail headlines have been dominated by unpredictability and uncertainty, the outdoor industry’s resale economy has continued to grow quietly, rapidly and almost invisibly. Outdoor resale’s widespread growth includes independent brick-and-mortar retailers adding consignment elements to their stores; brands adding resale components...

December 16, 2025

Mammut and Jackson Hole Mountain Resort Celebrate 60 Years of Alpine Excellence with Renewed Uniform Partnership

WILLISTON, Vermont (December 16, 2025) /OUTDOOR SPORTSWIRE/ — Mammut, a global leader in mountain safety and outdoor gear, announces the expansion of its long-standing partnership with Jackson Hole Mountain Resort (JHMR). As JHMR celebrates its 60th anniversary as one of North America’s most iconic mountain destinations, the strengthened partnership underscores Mammut’s...

December 16, 2025

LifeLabs, a Material Sciences Pioneer, Names Sportswear Veteran, Jordi Beneyto-Ferre, Director of Textile Innovation and Sustainability

Former Adidas, Puma, VF Corporation Textiles Leader to Drive LifeLabs Sustainable High-Performance Fabric Development SAN FRANCISCO and TAIPEI (December 16, 2025) /ENDURANCE SPORTSWIRE/ – LifeLabs®, a materials science company pioneering temperature-regulating textiles for a more sustainable future, today named sportswear industry veteran, Jordi Beneyto-Ferre, as its new director of textile...

December 16, 2025

SCARPA promotes leaders within North American marketing team

BOULDER, Colo. (December 16, 2025) /OUTDOOR SPORTSWIRE/ — SCARPA North America this month announced several promotions within its marketing department, reflecting SCARPA’s ongoing commitment to elevating leaders within its organization along with strengthening brand storytelling, athlete support and community engagement. Leading the SCARPA North America marketing team, Kayla Hicks was...

December 16, 2025

Turtle Fur Expands National Sales Representation with Four New Agencies

Morrisville, Vt. (December 16, 2026) /OUTDOOR SPORTSWIRE/ — Turtle Fur, a certified B Corp specializing in hats and accessories for all seasons, announced four new sales agency partnerships across key U.S. territories. The expanded representation is a strategic step in growing the brand’s reach beyond its long-established ski channels and...

December 15, 2025

SALTT Welcomes Pro Snowboarder Madison Blackley and Pro Skateboarder Tyson Bowerbank to the SALTT Athlete Team

Draper, UT (December 15, 2025) /OUTDOOR SPORTSWIRE/ – SALTT is excited to announce the addition of two standout athletes to the SALTT Athlete Team: professional snowboarder Madison Blackley and professional skateboarder Tyson Bowerbank. Both athletes bring deep roots in their respective communities, a commitment to progression, and a shared belief...