April 8, 2021

GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System

Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers...

April 8, 2021

Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors

PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in...

April 8, 2021

Miraflora Grows its PR Efforts with Backbone Media

BOULDER, Colo. (April 8, 2021) – Miraflora Naturals, purveyor of 100% organic hemp flower oil products, has partnered with Backbone Media to help its business blossom through public relations, affiliate marketing, and social media support. The relationship aims to educate consumers about the many benefits of CBD, as well as...

April 8, 2021

Oboz doubles down on its One More Tree program for April

Bozeman, Mont., (April 8, 2021) — Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This...

April 8, 2021

PHOOZY Reels In Half A Million Dollar Deal on ABC’s Shark Tank

CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin Conway and Josh Inglis, wowed all of the investors but ultimately landed a deal with Lori...

April 7, 2021

BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group

SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...

April 7, 2021

Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation

Sunnyvale, CA (April 7, 2021) -  EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...

April 6, 2021

New PRO frames by Costa add performance features to help keep anglers on the water longer

DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...

April 6, 2021

Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project

Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...

April 6, 2021

KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record

Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...