February 17, 2021

Grassroots Outdoor Alliance sales surge in December to boost sector ahead of projections for 2020

KNOXVILLE, TENN (FEBRUARY 17, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is releasing final 2020 year-to-year sales data. With double digit growth across the group in December, Grassroots retailers finished the 2020 calendar year down -0.34% compared to 2019....

February 17, 2021

GORE® Wear announces new strategic direction; QBP to become North American distributor

NEWARK, DE — GORE® Wear, the manufacturer of premium performance apparel, today announces its path forward with a new wholesale approach and a more focused product portfolio. The Gore fabrics division will realign its consumer garments by further investing into the cycling category, while restructuring its wholesale business with a...

February 16, 2021

SIA Elects Four New Members to its Board of Directors

Snowsports Industries America (SIA) announce its newly elected Directors – Deborah Beggan of Helly Hansen; Stan Evans of Stan Evans Photography; Jordan Judd of Salomon Americas; and Brooke Kaplan of Darn Tough Vermont. SNEWS

February 16, 2021

Q4 2020: Outdoor industry stock performance – How did the outdoor industry’s public companies perform last quarter?

Columbia’s sales dipped 4% to $915.7 million in Q4 while net income fell 16% to $95.8 million compared to the year-ago quarter. Deckers reported revenue for its fiscal third quarter of $1.1 billion, up 14.8% from the year-ago period. Net income jumped 26.8% to $255.5 million. Read on for other...

February 16, 2021

Jack Wolfskin Names Purple Orange Brand Communications as North American Public Relations Agency of Record

Park City, UT (Feb 16, 2020) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand in North America. Over the last 40-years, Jack Wolfskin has grown...

February 16, 2021

RANGE + Monday Partner on a Collaborative Agency Experience

Vancouver, BC – February 16, 2021 – RANGE and Monday, two female-founded, creative consulting agencies serving the outdoor, active and lifestyle markets, have announced a new strategic partnership. Over the past decade, RANGE has become the go-to source for trend and color forecasting, consumer insights, immersive seasonal kickoffs and creative...

February 16, 2021

Oboz launches partnership with Black Folks Camp Too

Bozeman, Mont., (February 16, 2021) — Oboz Footwear has partnered with North Carolina-based Black Folks Camp Too (BFCT) in support of its mission to introduce and educate more Black folks, as well as other uninitiated campers and hikers, on the basics and joys of getting into the outdoors. As part...

February 16, 2021

OrthoLite® Partners with Buffalo Groupe and Verde Brand Communications as Collective Agencies of Record

AMHERST, Mass. (February 16, 2021) - OrthoLite®, the industry leader of branded, high performance, comfort footwear solutions, announces Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand development, creative, advertising, social media, and public relations. After an extensive nationwide search, OrthoLite selected...

February 16, 2021

Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack

WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of the Jazz with the launch of the all-new Icon Pack. The perfect bridge between performance...

February 16, 2021

Thule to Open First Brand Store in North America in Downtown Denver

Seymour, CT USA - February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all of...