PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 8, 2019
Thule to Showcase their Expanding Product Portfolio at a Unique Brand Experience for Dealers and Media in Denver, Colorado, USA, June 17-20, 2019.
(Seymour, Conn., January 8, 2019) – Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June. With the expansion of the product portfolio to new categories such as city strollers, hardside luggage,...
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January 8, 2019
Vibram Names Burten Distribution as Official US Distributor of all Furoshiki Product
NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of footwear in the US. “We’re thrilled to announce our partnership with Burten Distribution,” states Chris...
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January 8, 2019
Saddle Up for the 11th Annual Pisgah Stage Race
Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race in the world with consistent, gnarly singletrack on the docket every day. Pisgah has earned a growing...
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January 8, 2019
Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event marketing materials is helping to protect public lands for future generations. “We are wholeheartedly...
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January 7, 2019
Nike Swim Introduces Gear Collection with High-Performance Training Aids
PORTLAND, Ore. (Jan. 7, 2019) – This winter, Nike Swim unveils its first-ever gear collection, complete with training aids and equipment to build speed, strength and achieve optimum performance in the water. Available now, the collection includes: Nike Swim Fins, Nike Kickboard, Nike Hand Paddles, Nike Pull Buoy, Nike Ear...
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January 7, 2019
Lifekey Launches Smart Wearables Designed to Protect and Connect
RIVERTON, Wyo. (Jan. 7, 2019) — Lifekey, a new brand that aims to transform the way people access and share their personal health data, is pleased to launch its system of smart wearables, designed to protect and connect people by providing one-touch access to important information like health data and...
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January 6, 2019
Orange Mud expands international distribution with Velocity Sport AS in Norway.
Velocity Sport AS is a “company put together by people of different experience and everyone with a burning interest in an active lifestyle and creating a positive shopping experience. We seek brands that stand out from the crowd, they must have something special, simply being something more an average.” Trond...
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January 3, 2019
LifeSaver Water Filtration Technology Achieves Elite Testing Benchmark
Colchester, UK - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces it has passed compliance testing for NSF Protocol P248 Military Operations – Microbiological Water Purifiers. This certification means LifeSaver’s filter technology meets the high standards of the U.S. Military, and places the brand among an...
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January 3, 2019
Just Doing What BOGS° Do
Portland, OR. (January 3, 2018) - BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, announces a new Fall 2019 line that brings a fresh spin to their classic footwear line. Featuring playful prints, timeless leather styles, and a touch of glitter, new BOGS° pop...
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January 3, 2019
Darby Communications Announces 2019 Stand Up Initiative Partners
Asheville, NC – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the goal of helping protect and preserve the environment and public lands, the program has provided almost...
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January 2, 2019
Sherpa Adventure Gear Announces Peter Novak As New President
MODESTO, CA — January 2, 2019 — Sherpa Adventure Gear — creators of purposeful adventure apparel and accessories — is pleased to announce that Peter Novak will be joining the Sherpa team as President. In his role, Novak will oversee commercial strategy, sales, marketing and branding at Sherpa. A proven...
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December 28, 2018
Bozeman Entrepreneur Launches RV Rental Business at Bozeman Airport
Bozeman Yellowstone International Airport, Winnebago and Blacksford jointly announced an operating agreement to provide recreational vehicle rentals at the airport beginning in spring 2019. “We are excited to welcome Blacksford to the airport. With our focus on developing Southwest Montana as a tourism hub, Blacksford is an exciting new link...
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December 21, 2018
Hillsound Equipment Expands Adventure-Driven Ambassador Team
Vancouver, BC (December 21, 2018)- Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the addition of nine athletes and active lifestyle ambassadors to their lineup. The team will help promote Hillsound’s product and mission of helping people reach new heights...
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December 20, 2018
SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow the design specifications required for compatibility with Salomon’s new S/Lab Shift MNC 13 and Atomic’s...
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December 20, 2018
Big City Mountaineers Honors Smartwool with Inaugural Partner of the Year Award
Golden, Colo. — Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, will honor Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants into the backcountry, as well as provide quality camping apparel for overnight trips. “We are...
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December 19, 2018
2019 Climbing Awards Announced by the American Alpine Club
Golden, CO — The American Alpine Club (AAC) is pleased to announce the winners of the 2019 Climbing Awards honoring the most impactful climbers and conservationists within the North American climbing community. Among this year’s award honorees are climbing legends Tom Hornbein, Michael Kennedy, and Jim Donini, and present-day activists...
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December 19, 2018
Jessica Wahl Named Executive Director of the Outdoor Recreation Roundtable
Washington, D.C. (December 19, 2018) – The Outdoor Recreation Roundtable (ORR) Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search. Jessica brings a decade of experience navigating the halls of The White House, Department of the Interior (DOI), Capitol Hill, state recreation...
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December 19, 2018
HEADSPIN Outdoors Seeks Sales Reps
Dallas, Texas – HEADSPIN, a new convertible lighting solution intended to shine brightly on a wide array of outdoor adventures, is seeking new partnerships with sales representatives interested in carrying an innovative and emerging brand with tremendous growth potential. The high-performance HEADSPIN lighting system is designed to illuminate a variety...
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December 19, 2018
inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles
Southborough, MA - The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand inov-8. Building on the international success of their pioneering use of graphene in trail running and fitness shoes...
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December 18, 2018
Balega Presents Annual Ubuntu Award to Dick Pond Athletics
Durham, N.C. (December 18, 2018) – Balega International, a leading performance sock brand in the run specialty market, presented its annual Ubuntu Award for community service to Carol Stream, Illinois-based Dick Pond Athletics during The 2018 Running Event (TRE) in Austin, Texas on November 29, 2018. Since the inception of...
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December 18, 2018
Orange Mud to exhibit at ISPO Munich 2019 for 2nd year
Castle Rock, CO (December 18, 2018) – After a great 2018, Orange Mud is excited to return to the 2019 ISPO Munich Trade Show for its second year in a row. Orange Mud is thrilled to have another opportunity to be on site to present their growing line of cycling...
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December 17, 2018
The Thule Group acquires leading North American Roof Top Tent company
The Thule Group is pleased to announce the acquisition of Tepui Outdoors Inc., a leader in Roof Top Tents in North America. This acquisition will further enhance the Thule Group’s expanding portfolio of products focused on the active lifestyle. “Roof Top Tents offer consumers a great way to utilize their...
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December 17, 2018
SCARPA Maestro rock shoe family earns Rock and Ice 2018 Best in Gear Award
BOULDER, Colo. (Dec. 17, 2018) – The SCARPA Maestro family, a high-performance new collection of rock shoes built for trad climbing and situations where people are in their shoes for longer periods of time, earned a 2018 Best in Gear (BIG) Award this month from Rock and Ice Magazine, one...
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December 17, 2018
Eagle Creek and National Geographic Launch New Eco-Friendly Collection Designed to Get the Family Outdoors
San Diego, Ca (December 17, 2018) -- Eagle Creek and National Geographic have partnered to offer a collection of bags with family adventure and the environment in mind. The National Geographic Adventure collection inspires Moms and Dads to get the kids out in nature, take a family road trip or...
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December 17, 2018
Nantahala-Pisgah Forest Partnership Teams up with Darby Communications
Asheville, NC – December 17, 2018 -- Nantahala-Pisgah Forest Partnership (NPFP), a Western North Carolina-based alliance of diverse stakeholders, has teamed up with neighboring boutique agency Darby Communications. Effective immediately, Darby Communications will help actualize NPFP’s mission to create a lasting voice for innovative management and public investment in the...