PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 11, 2018
Nite Ize Growth Necessitates Significant Investment in Real Estate & Software
BOULDER, Colo., Sept. 11, 2018 – Nite Ize®, a Boulder, Colo. manufacturing company known for creating solution-based products, has seen record growth in the last nine months and recently made significant investments in real estate and software to better accommodate its successful consumer products business. The global innovator has transitioned...
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September 10, 2018
Bike Industry Veteran Michael Grim Joins LEM Helmets as General Manager
MORGAN HILL, Calif. (Sept. 10, 2018) – LEM Helmets, a new, inclusive cycling helmet brand whose mission is to inspire the fun in biking by focusing on safety, style, and performance in all its innovative head protection, names industry veteran Michael Grim as General Manager. With more than 25 years of...
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September 10, 2018
Honey Stinger Expands Organic Cracker N’ Nut Butter Snack Bar Selection with All-New Flavor, Cashew Butter & Milk Chocolate
STEAMBOAT SPRINGS, Colo. - Honey Stinger, the leading manufacturer of honey-based nutritional products, today launches the newest addition to its renowned line of Organic Cracker N’ Nut Butter Snack Bars: Cashew Butter & Milk Chocolate. The new flavor is the third available in Honey Stinger’s lineup of the delectable snack...
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September 7, 2018
DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde brings a fresh, strategic, and creative approach to DÆHLIE, offering branding and storytelling that focus...
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September 7, 2018
Mizu Launches Innovative Water Bottle Filtration System
Carlsbad, California, September 7th, 2018 – Today, Mizu announced the arrival of a new water filtration system that works with their existing water bottles – the next evolution in the company’s already comprehensive reusable product line. The system features a flip up straw lid where the straw can be unscrewed...
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September 6, 2018
prAna Partners with JAM Collective
Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships....
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September 6, 2018
Klean Kanteen and Elements bvba Expand Partnership in Europe
CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in Benelux for Klean Kanteen, which have been in place since 2013. In addition to Klean...
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September 5, 2018
World T.E.A.M.’s Adventure Team Challenge Begins September 7
Eagle, Colorado, September 5, 2018 – National non-profit World T.E.A.M.’s inclusive Adventure Team Challenge begins September 7 in the rugged high Gore Mountains northeast of Eagle. Able-bodied and adaptive athletes from across the United States will compete in the outdoor adventure race that includes mountain biking, river rafting, rock sports...
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September 5, 2018
Mountain Khakis Announces Jeremy Hale as New President
JACKSON HOLE, WY (September 5, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Jeremy Hale will be joining MK as President, reporting to Executive Chairman Warren Kanders. In his role, Jeremy will oversee all efforts at MK, including...
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September 4, 2018
Stegmann Graz Leather Clog
Richmond, VA – Since 1888, Stegmann has been handcrafting their signature wool felted clogs. In 2017, they introduced leather and suede. The Graz, made with finest materials and superior craftsmanship, is designed for customers who love the comfort and classic aesthetic of the Original 108 wool clog. The Graz mirrors traditional...
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September 4, 2018
Personal Shark Deterrent Myths Busted!
Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the...
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August 31, 2018
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) - Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America. Massachusetts based Read & Run, Inc. will manage New England sales for Sweet Protection’s products,...
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August 31, 2018
Earth Treks Opens North America’s Largest Climbing Gym
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities such as a yoga studio, fitness and cardio zones, climbing...
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August 30, 2018
Deuter withdraws from trial participation in Walmart premium outdoors platform
LONGMONT, Colorado – Deuter USA today announced that it will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. As part of a trial arrangement, Deuter products were present on the site at the time of its August 27, 2018 launch. All Deuter products are expected to...
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August 30, 2018
Kokatat’s 2019 products make a splash
ARCATA, California — At two recent trade shows, Outdoor Retailer and Paddlesports Retailer, Kokatat put on display its 2019 product line, cementing the company’s 48-year legacy as the leading manufacturer of high-performance paddling gear. Chief among Kokatat’s new offerings for 2019 is a pinnacle product for serious sea kayakers: Kokatat’s...
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August 30, 2018
A jacket needs to do “more”
ELKTON, MD, – adidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall. adidas Originals wanted to create a lightweight, packable, reliable solution that protects from the weather by using the waterproof-breathable GORE-TEX product technology. The outcome is...
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August 30, 2018
Sweet Protection Glides into Winter with High Honors
Broomfield Colo, - Sweet Protection, designers of cutting-edge snow, bike, and paddle sports helmets is honored to win the 2019 Backcountry Magazine Editors’ Choice Award. This product award is one of the most prestigious in the core winter industry, given annually in recognition of outstanding innovation in design, materials, and...
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August 29, 2018
Colorado’s Adventure Team Challenge Tests both Adaptive and Able-Bodied Athletes
Eagle, Colorado, August 29, 2018 – Adaptive and able-bodied athletes will travel from across the United States to Colorado’s Gore Mountain range northeast of Eagle for the September 6-9 Adventure Team Challenge Colorado. Hosted annually since 2007, each team includes five athletes, two being adaptive athletes with disabilities ranging from...
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August 29, 2018
Thule introduces all-new premium platform hitch rack and two new hydration pack collections at Interbike 2018, in Reno, Nevada, USA.
(Seymour, Conn., August 29, 2018) – Thule is excited to showcase its latest product offerings within its core categories at this year’s Interbike International Expo. New to the Racks & Carriers offering is the Thule Helium Platform hitch rack. With the ability to carry bikes without frame contact, a premium...
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August 29, 2018
Superfeet Fall 2018 Footwear Collection Lands On-Shelf and Online
FERNDALE, Wash. (August 29, 2018) – Following several successful seasons, Superfeet footwear continues to bring head-turning styles to an industry that it’s turning inside out, literally. By building their shoes from the inside out and bringing the unmistakable shape and support crafted by 40+ years of experience, Superfeet begins each...
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August 28, 2018
KAVU Unleashes Fall 2018 Collection, Concedes Winter is, Indeed, Coming
Seattle – KAVU, Seattle’s iconic outdoor apparel and accessory manufacturer, has decided to release the new fall 2018 line, despite concerns about ushering in the colder months and Seattle’s inclement weather. “Some of the staff thought summer wasn’t quite long enough this year so they asked we delay the release...
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August 28, 2018
Black Diamond Sends Walmart Cease and Desist
August 28, 2018 - Black Diamond Equipment, Ltd., a global leader of innovative active outdoor performance equipment and apparel, today sent Walmart a cease and desist notice in response to news Monday announcing the launch of a new outdoor website on Walmart.com curated by Moosejaw. The letter directed Walmart to cease...
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August 28, 2018
Merrell Names Adam Craig as Vice President Sales, U.S.
(ROCKFORD, Mich., Aug. 28, 2018) — Merrell, the outdoor performance brand, today announced the appointment of Adam Craig to the position of Vice President of Sales, U.S. reporting directly to Merrell President, Sue Rechner. For the last 20 years, Craig has been with Columbia Sportswear in various sales roles. Since 2013, he...
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August 28, 2018
Astral Pays Tribute to River Roots with Limited Edition GreenJacket & Rassler 2.0
(August 28, 2018 - Asheville, NC) – For the past nine years, Astral has released a highly anticipated limited edition GreenJacket PFD. The Limited Edition Program at Astral is the Crown Jewel of the brand’s product. The story and attention to design detail makes these life jackets not only best in class,...
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August 28, 2018
Balega and TriggerPoint Partner with Ragnar Series to Become Official Sock and Foam Roller Brands of the Race
Durham, N.C. (August 28, 2018) – Balega, a leading performance sock brand in the run specialty market, and TriggerPoint, the market leader in foam rolling, movement products and education, announce their partnership with Ragnar, the premier series of overnight road and trail running relay adventures in the United States. The...