PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 12, 2018
MSR Global Health Launches Impact Project
SEATTLE, Wash. (June 12, 2018) — Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has launched the MSR Impact Project to advance the company’s work in global health. The new nonprofit fund will accelerate access to safe water and hygiene for people in need, advancing global health and...
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June 12, 2018
Slackline Industries expands global distributor base, signs In-Sport Fashions Inc. of Canada
BOULDER, Colo. — Slackline Industries, the premier manufacturer of slacklines and slackline systems, has contracted In-Sport Fashions Inc. as their official Canadian distributor. In-Sport Fashions will handle all customer service related inquires to Slackline Industries sales as well as warranty service across Canada. “In-Sport Fashions is uniquely placed to accelerate...
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June 12, 2018
Ridge Merino Launches Summer 2018 Collection
Mammoth Lakes, CA (June 12, 2018) – Ridge Merino® today announced the arrival of its 2018 Summer Collection, featuring a greater selection of styles, colors and sizes for men and women. Several Ridge summer products now include the company’s (m)Force™ technology - a nylon core-spun Merino wool - to improve...
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June 11, 2018
New Research Lauds Permethrin Found in Ben’s Clothing and Gear as Effective Tick Deterrent
LITTLETON, N.H. (June 11, 2018)—A new study, funded by the Centers for Disease Control and Prevention and published in the May 24 edition of the Journal of Medical Entomology, confirms the efficacy of permethrin-treated clothing in deterring ticks capable of transmitting Lyme Disease, Rocky Mountain Spotted Fever and other vector-borne...
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June 11, 2018
Tortuga’s Setout Backpack Awarded Best Carry-On Bag by Carryology
Walnut, CA (June 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – is excited to announce their Setout Backpack won the title of Best Carry-On Bag by The Sixth Annual Carry Awards by Carryology. Carryology.com readers...
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June 11, 2018
Adventure® Medical Kits Supports Big City Mountaineers with Third Gift in Three Years
Golden, Colo. - Adventure® Medical Kits, the leader in first aid kits and survival gear for outdoor adventures and wilderness medicine, has donated $2,583.96 to Big City Mountaineers (BCM). The gift marks Adventure Medical Kit’s third donation to BCM in three years, resulting in over $6,500 in support of BCM’s transformational...
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June 8, 2018
The Itch Eraser® Partners with Jekyll & Hyde for Branded Content Campaign
LITTLETON, N.H. (June 8, 2018) — Tender Corporation, a New Hampshire-based company with a family of outdoor brands, has selected Jekyll & Hyde, an advertising and marketing agency specializing in consumer packaged goods, to run a multi-channel campaign for its dermatologist-recommended anti-itch treatment, The Itch Eraser®. “We developed The Itch...
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June 7, 2018
PrimaLoft, Inc. Elevates Sustainability and Performance with Debut of 100% Recycled Insulation Technologies
LATHAM, N.Y. (June 7th, 2018) – PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations, is introducing its first insulations made entirely from post-consumer recycled (PCR) material – PrimaLoft® Silver Insulation 100% PCR, PrimaLoft® Black Insulation 100% PCR and PrimaLoft® Gold Insulation Luxe with 100% PCR. PrimaLoft...
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June 7, 2018
Chums Celebrates 35 Years with American Rivers Partnership
Salt Lake City, UT (June 7, 2018) - Chums, travel and active lifestyle accessory brand is pleased to announce a partnership with American Rivers, a nonprofit dedicated to protecting and restoring wild rivers and water sources. The partnership celebrates Chums’ 35th anniversary and the Wild and Scenic River Act’s 50th...
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June 7, 2018
World T.E.A.M. Welcomes Massachusetts’ Will Humphrey to Board of Directors
Holbrook, New York, June 7, 2018 – National nonprofit World T.E.A.M. announced today that Will Humphrey of Cambridge, Massachusetts has been elected as a member of the organization’s Board of Directors. A participating athlete in World T.E.A.M.’s Adventure Team Challenge hosted each September in Colorado’s high mountains, Humphrey is a...
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June 6, 2018
Setton Farms Introduces New Variety to Pistachio Chewy Bite Line
Terra Bella, CA (June 6, 2018)- Setton Pistachio of Terra Bella, Inc. - the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley - is excited to announce the expansion of their existing Pistachio Chewy Bite line with the...
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June 6, 2018
Grassroots Connect returns with strong 1Q sales growth and sharpened focus on shared values, opportunities and threats
(KNOXVILLE, TENNESSEE) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, returns to the Knoxville Convention Center with their four-day Connect spring buying show, June 14-17, 2018. In addition to strong retail sales throughout the Grassroots Outdoor Alliance member network -- 5%...
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June 6, 2018
Sherpa Adventure Gear Bolsters Mid-Atlantic Sales Team
MODESTO, CA — June 6, 2018 — Sherpa Adventure Gear is proud to announce its newest sales member, Kurt Schumann, for the Mid-Atlantic region. “We are thrilled to welcome Kurt’s energy, enthusiasm and experience in outdoor specialty sales as our new sales rep in the Mid-Atlantic market,” says Holly Calloway...
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June 5, 2018
Mountain Khakis Names Peter Whitney Rep of Year 2018
Jackson, WY – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is thrilled to announce Whitney Outdoor Group has been awarded MK 2018 Sales Rep Agency of the Year. Peter Whitney has led the Whitney Outdoor Group since 1991, and has represented Mountain Khakis since 2015. Whitney directs sales...
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June 4, 2018
Mountain Khakis Combines Mountain Casual with Surf Vibe for Spring/Summer 2019
JACKSON HOLE, WY (June 4, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, brings the coastal vibe to the mountains with their surf-inspired apparel for both men and women. “Although Wyoming may not be top of mind when people think about sand and...
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June 4, 2018
World T.E.A.M.’s Adventure Team Challenge New York will test Adaptive and Able-Bodied Athletes
Harris, New York, June 4, 2018 – World T.E.A.M.’s Adventure Team Challenge, New York State’s most inspiring outdoor team challenge competition, begins June 7 at The Center for Discovery in Harris. Bringing together young developmentally-disabled athletes with skilled able-bodied coaches, the Challenge includes cycling, water sports, orienteering, and a climb...
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June 4, 2018
The National Association of State Park Directors Announces Launch of America’s State Parks 2018 Photo Contest
Raleigh, NC – June 4, 2018 – Armed with a mission to promote and advance the state park systems of America, the National Association of State Park Directors (NASPD), today announced the launch of America’s State Parks 2018 photo contest. The contest, which is open to residents of the U.S....
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May 31, 2018
Setton Farms Pistachio Chewy Bites Wins INC Innovation Award
Terra Bella, CA (May 31, 2018)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor based in California’s Central Valley- has been awarded the 2018 International Nut and Dried Fruit Council (“INC”) Innovation Award for their 100% natural Pistachio + Blueberry Cranberry Chewy Bites. The...
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May 31, 2018
Chums Announces the Ultimate River Guide Competition
Salt Lake City, UT. (May 31, 2018) - Chums, eyewear retainer and outdoor accessory brand, announced today the finalists of its Ultimate River Guide competition. After receiving nominations from guiding outfitters across the country, Chums has narrowed down submissions to four semi-finalists and will be putting them to a popular...
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May 31, 2018
Largest Nationwide Trails Celebration to Take Place on June 2, 2018
Silver Spring, MD – American Hiking Society’s National Trails Day® aims to collectively improve 2,802 miles of trail– the distance across the US–in a single day in honor of the 50th Anniversary of the National Trails System. Beyond recreational and educational opportunities, National Trails Day® participants are encouraged to leave...
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May 31, 2018
Eagle Creek Lands Photographer Andy Mann
San Diego, CA (May 31, 2018) – Eagle Creek is excited to partner with legendary photographer Andy Mann, exposing Eagle Creek audiences to some of the most beautiful places on earth through his extraordinary viewpoint and access. “Andy’s work is the essence of adventure and travel,” said Monica Rigali, Director...
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May 30, 2018
OluKai Introduces the New Hue of Hawaiian Blue
Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique due to being hand crafted, and hand-dyed with indigo plants grown in Hawaii. OluKai partnered with Hawaiian Blue artists Donna...
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May 30, 2018
Princeton Tec Unveils Revamped Website and Lumen Upgrades
Pennsauken, NJ (May 30, 2018) – For over 40 years, Princeton Tec has pushed the limits of top-tier lighting by listening to consumers and giving them a more intimate relationship with the brand. From the backyard to the battlefield, Princeton Tec propels its mission to provide high quality, American-made lighting...
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May 30, 2018
INOV-8 Appoint Top Crossfitter to Marketing Team
Southborough, MA — inov-8 is set to get a grip of the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up inov-8’s functional fitness and training category. She will have a sharp focus on ensuring the...
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May 30, 2018
Campmaid Wins “Best Camping Essentials” Award At The National Hardware Show
SALT LAKE CITY, UT May 29, 2018 – 50 Campfires announced CampMaid is the award winner for “Best Camping Essentials” at the National Hardware Show 2018 in Las Vegas. CampMaid showcased live demonstrations of it’s patented portable outdoor cooking system which transforms into a smoker, griddle, grill, pizza oven, steamer,...