PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
February 1, 2018
Dare 2b Introduces Outdoor Collection for Autumn-Winter 2018
Portsmouth, NH (February 1, 2018) – Tap into your inner thrill-seeker with Dare 2b’s new Fall ‘18 Outdoor collection. Exclusive Dare 2b technology delivers warmth, uncompromised range of motion and protection from the elements in a range of insulated and shell jacket styles. Designed with the end-user in mind, the...
-
February 1, 2018
Orange Mud Adds Southeast US Representation
Castle Rock, CO – Orange Mud is excited to announce the addition of product representation in the Southeast United Sates. Nate Price of Endurance Sporting, LLC will be joining the Orange Mud family and covering the South East including; North Carolina, South Carolina, Georgia, Alabama, Tennessee, and Mississippi. Nate can...
-
February 1, 2018
TIME Sport launches new Altitude frame series in partnership with the village of Alpe d’Huez
TIME is excited to introduce a new frame project to the cycling community, continuing in the TIME tradition of innovation and competitive excellence. The new Alpe d'Huez range symbols a turning point in TIME's history. After a period of transition into the Rossignol Group, we are proud to launch a...
-
February 1, 2018
All Good Recertifies as a B Corp with Double Digit Growth in Score
Morro Bay, CA (February 1, 2018)— All Good – makers of organic and botanical skincare products – sets an example of social and environmental responsibility within their community and industry. The company recently completed their fourth official B Impact Assessment, a biannual requirement for companies certified as B-Corporations. All Good’s...
-
January 31, 2018
Honey Stinger Introduces New Line of Organic Cracker N’ Nut Butter Snack Bars
STEAMBOAT SPRINGS, Colo. (Jan. 31, 2018)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced an all-new line of indulgent snack bars to its growing product line. As a new category for the brand, these unique snack bars are the perfect post-workout reward, summit snack, or guilt-free dessert. The...
-
January 31, 2018
MSR Names Scott Youmans Stoves and Combustion Category Manager
SEATTLE, Wash. (January 31, 2018) — Mountain Safety Research® (MSR®), the Seattle-based leader in high-performance outdoor equipment, has named Scott Youmans as its Stoves and Combustion Category Manager. The category includes award-winning stove systems like the WindBurner, ultra-lightweight designs such as the PocketRocket 2, and adventure-tested industry standards like the...
-
January 30, 2018
Orange Mud Celebrates The Growth of Its Ambassador Program
Castle Rock, CO – Orange Mud, an athletic goods company which creates hydration packs for running, biking, and a range of other sports, is today celebrating the success of its ambassador program, which recruits dedicated customers to help promote the brand online. Founded in April 2014, the ambassador program is...
-
January 29, 2018
Thomson Bike Tours Offers First-Ever Scenic Gravel Trip from Barcelona to Girona
GUILFORD, Conn. – Thomson Bike Tours, the leading operator of premier cycling tours around the world for more than 15 years, announces its first-ever gravel bike trip along the Mediterranean coast from Barcelona to Girona from September 30th to October 6th. This seven-day ‘Barcelona to Girona by Gravel’ trip starts...
-
January 29, 2018
KICKER’s Smallest and Toughest Bullfrog Bluetooth® Speaker Now Available
Stillwater, OK (January 29, 2018) – KICKER announces the release of its versatile, excursion-ready Bullfrog Bluetooth® speaker. Designed for outdoor enthusiasts looking to enhance everyday adventures, the BF100 joins the Bullfrog collection of durable, long-lasting performance speakers made for any and every environment. The latest addition to the family of...
-
January 29, 2018
Bern pro Henrik Harlaut sweeps weekend ski podium at X Games Aspen 2018
DUXBURY, MASSACHUSETTS – Bern Unlimited (www.bernunlimited.com), the innovator in four-season action sport head protection, sends huge congratulations to Bern Team Athlete & Ambassador Henrik Harlaut for his pair of gold medal performances last weekend at X Games Aspen 2018. The Swedish superstar began his weekend with a victory in X...
-
January 26, 2018
Hydro Flask Expands Award-Winning Unbound Series™ Collection with New Compact Designs
Bend, OR (January 26, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to grow its award-winning Unbound Series™ Soft Cooler line with two new compact designs. The collection will feature the 15 Liter...
-
January 25, 2018
Burley Design Expands to Australia with Cassons PTY LTD
EUGENE, OREGON (January 25, 2018) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Cassons Pty LTD to expand distribution into Australia. Beginning in 2018, Cassons will introduce the Australian market to...
-
January 25, 2018
POWDR Names Vibram® Official 2018 Footwear Partner
CONCORD, Mass. (January 25, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces its three-year partnership with POWDR Adventure Lifestyle Co. (POWDR). Vibram will serve as POWDR’s official footwear partner at its nine North American resorts, including Killington...
-
January 25, 2018
Hydro Flask Unveils New Coffee Collection
Bend, OR (January 25, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Coffee product line featuring the Wide Mouth with Flex Sip™ and 12 oz Coffee Mug....
-
January 25, 2018
OtterBox Shows Its Soft Side with New Coolers
FORT COLLINS, Colo. – January 25, 2018 – There’s no right way or wrong way to get outside. From beach to peaks, OtterBox enables every adventure. Now OtterBox, an outdoor staple since 1998, introduces the Trooper line of rugged soft-side coolers at Outdoor Retailer + Snow Show. Building on the...
-
January 25, 2018
Yuba Bikes Moves Headquarters
Cotati, CA (January 25, 2018) - Yuba Bikes www.yubabikes.com, is excited to announce that they have relocated their office and warehouse headquarters to Cotati, CA. Originally based in Petaluma, CA, the company has moved into a larger space to manage production growth. The new space in Cotati houses both the...
-
January 24, 2018
The M.C. Hammie, Hammock 2.0, Has Arrived with Limited Edition Prints
BEND, OR, Jan. 24, 2018 - WildishTM makers of Outdoorsy Gear™, announced today the arrival of its 2018 limited edition prints of the the M.C. Hammie, available now for purchase at www.staywildish.com/products/m-c-hammie. This innovative piece of Outdoorsy GearTM has many modes and is all-inclusive - no add-ons are necessary. Learn...
-
January 24, 2018
Osprey Introduces Arcane: The Perfect Carry Solution for Urban Adventurers
Cortez, CO – January 24, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands their urban/everyday offerings with the Arcane Series for Fall 2018. Timeless in design with a simple, curated feature set and Osprey’s unbeatable fit, the Arcane is the...
-
January 24, 2018
LifeProof Returns as An Official Sponsor of X Games Aspen 2018
SAN DIEGO , CA, January 24, 2018 – Big air, ski superpipe and slopestyle all mean one thing – the most iconic winter sports event is here. From Jan. 25-28, LifeProof returns as an official sponsor of X Games Aspen with an athlete team including Bobby Brown, Sebastian Toutant, Kevin Rolland...
-
January 24, 2018
Balega Hires Mary Hannah Andrews as Brand Manager
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division. “We are excited...
-
January 24, 2018
BAFFIN Takes on Charitable 14 Day Winter-Bike Expedition Around Lake Ontario
Toronto, ON-Starting at Baffin headquarters in Stoney Creek on January 30th, members from the Canadian footwear & apparel company will be embarking on a 1000km,14-day cycling expedition around one of North America’s Great Lakes, Lake Ontario. BAFFIN has designed the expedition to generate excitement and enthusiasm for the great outdoors,...
-
January 24, 2018
Vintage Electric Opens HQ Showroom, Hires SIMBOL Communications for PR
Santa Clara, CA (January 24, 2018) — To further bolster brand awareness in its Bay Area home base, and its growing North American presence, ebike transportation brand Vintage Electric has hired Park City-based, cycling and outdoor specialists SIMBOL Communications as their Public Relations agency of record. The move follows the...
-
January 23, 2018
Hornwood Inc. Welcomes New Vice President of Operations
LILESVILLE, NC JANUARY 23, 2018 – Hornwood, Inc., (Hornwood) the customer-focused manufacturer of American-made knit performance textiles for the apparel, military, automotive and medical market, is pleased to announce that industry veteran Phillip Murrell has joined the company as Vice President of Operations. As a member of the Hornwood executive...
-
January 23, 2018
Sweet Protection takes home ISPO Gold Award for the new for Fall/Winter 2018 Switcher helmet
Trysil, Norway (January 23, 2018) - The Norwegian-based Sweet Protection, designers of cutting-edge paddle sports, snow sports, and mountain bike helmets and apparel, is proud to announce the versatile Switcher snow sport helmet is a 2018 winner of the ISPO Gold Award. Designed for all-mountain performance, the Switcher is equally...
-
January 23, 2018
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...