PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 17, 2017
Speaking the TREWth!
Portland, OR (October 17, 2017) – TREW the original designers and builders of NW-inspired, performance outdoor apparel, continue their mission to convert the shredding public to bibs. In their efforts to show the people the TREWth, the TREW team has been updating the design and materials of their award-winning TREWth Bib...
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October 16, 2017
Katadyn Partners to Supply Water Treatment for Hurricane Relief
Minneapolis, Minn. (October 16, 2017) Katadyn, a global manufacturer of industry-leading water treatment systems, partners with relief organizations to supply water filtration technologies for treating contaminated drinking water in areas affected by hurricanes, tsunamis and earthquakes. Hurricane Maria, a Category 5 hurricane, struck Puerto Rico and surrounding islands September 20...
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October 16, 2017
The Conservation Alliance’s Backyard Collective Event Draws Seven Member Companies to Boulder, Colorado
Boulder, Colorado (October 16, 2017) - More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of Boulder’s Wildlands Restoration Volunteers on the flood restoration project along Left Hand Creek to amend,...
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October 16, 2017
Industrial Revolution Expands Sales Force with Two New Rep Groups
Seattle, WA – October 16, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is excited to announce the addition of two stellar sales rep groups to its growing team. Wild Moon LLC and Pacific Recreation Sales Inc. will help IR continue to grow and service its specialty...
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October 16, 2017
New Adventure Boutique to Open in Boulder, CO
BOULDER, COLO. (September 16, 2017) — Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, 2017 in Boulder, Colorado. Transcending the mold of traditional brick-and-mortar experience, this new adventure boutique will connect and inspire active enthusiasts with collaborative educational events, community “maker”...
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October 13, 2017
Inaugural Face of America Liberty Ride to Manhattan Satisfied Athletes
New York, New York, October 13, 2017 – The exceptional power of teamwork and collaboration led 65 adaptive and able-bodied athletes to the successful conclusion of the inaugural Face of America Liberty bicycle and hand cycle ride October 8 for the national non-profit World T.E.A.M. Sports. The 54-mile journey from...
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October 12, 2017
Outdoor Brands Stand for Permanent Protection of the Arctic Refuge
BEND, Ore. (October 12, 2017) - The Conservation Alliance released today a letter signed by 90 outdoor companies and recreation organizations opposing any effort to open the Arctic National Wildlife Refuge to oil drilling, and urging Congress to keep Arctic drilling out of its 2018 budget resolution. For nearly 50...
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October 12, 2017
Polar Adventurer Eric Larsen to Lead 600-mile Human Powered ‘ColoradATHON’ to Celebrate Adventure and Colorado
(Boulder, Colo. – Oct, 12 2017) – On Sunday, October 15, 2017, polar adventurer Eric Larsen, along with filmmaker and former pro cyclist Ben Duke and endurance athlete and humanitarian Rebecca Boozan, will set out to attempt a human-powered traverse of the entire state of Colorado. Starting at the state’s eastern...
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October 12, 2017
Grassroots Outdoor Alliance welcomes Altra Footwear and Grand Trunk to national vendor partner network
OCTOBER 12, 2017 -- KNOXVILLE, TENN – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Altra Footwear and Grand Trunk to their national vendor network. In addition to receiving unique benefits and access to Grassroots member retailers, both will...
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October 12, 2017
Eagle Creek Introduces New Pack-It Specter Tech™ for Fall 2017
San Diego, Ca. (October 12, 2017) – With the unbridled success of the new Pack-It Specter Tech™ Series, customers are demanding access to all their favorite styles in the new Specter Tech fabrication. Designed with premium features for the outdoor adventure customer, the new Specter Tech™ collection offers ease of...
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October 12, 2017
Dare 2b Introduces New Mountain Collection for Spring-Summer 2018
Portsmouth, NH (October 12, 2017) - Dare 2b is proud to debut their new mountain collection for spring-summer 2018 showcasing technical, edgy apparel for biking, camping, hiking and more. The men’s and women’s mountain jacket collections feature Dare 2b’s Ared fabric technology, achieving that elusive combination of waterproofing with high...
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October 11, 2017
LifeStraw Debuts Next Generation of Water Filtration Technology in Time for Holiday Gift Giving Season: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter
LAUSANNE, Switzerland (October 11, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is introducing its next generation of consumer water filtration products this fall. These include LifeStraw Play, the industry’s first two-stage filtration bottle designed for kids, LifeStraw Universal, an adapter...
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October 10, 2017
PrimaLoft, Inc. Partners with Victor Capital Partners to Accelerate its Growth Strategy
LATHAM, N.Y. - October 10, 2017 - PrimaLoft, Inc. (“PrimaLoft” or “the Company”), a materials science company specializing in advanced branded technical products including insulation, fabric, and yarn for outdoor, fashion, and other industries, today announced the completion of a management-led transaction to recapitalize the business and to help the...
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October 10, 2017
Petzl SIROCCO Wins Outside Buyer’s Guide Gear of the Year Award
SALT LAKE CITY, Utah (October 10, 2017) — Thanks to an innovative, lightweight and breathable design that features top, rear and side head protection, the Petzl SIROCCO helmet won Outside magazine’s prestigious Gear of the Year award in the “helmet” category. The SIROCCO is a durable, high-performance helmet for climbers...
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October 10, 2017
Mountain Hub Unveils ‘Data for Good’ Initiative to Power Advocacy, Research and Citizen Science in the Outdoors
PARK CITY, Utah (Oct. 9, 2017) — Mountain Hub, a community-fueled information-sharing platform for the outdoors, unveils Data For Good, an initiative that enables the Mountain Hub community to affect positive change through the power of crowd-sourced community data. Data for Good gathers anonymized, publicly shared data to help wildlands...
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October 9, 2017
Hillsound Equipment Celebrates 10 Year Anniversary with Five Months of Giveaways
Vancouver, BC (October 9, 2017) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to celebrate their 10th anniversary. Since celebrating alone is not their style, Hillsound is offering consumers the chance to win their products so they too can get...
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October 9, 2017
Mountainsmith Partners with REI for Exclusive Product Launch
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has partnered with REI for an exclusive Q4 launch of the Cooloir 36, the latest addition to the brand’s soft-sided cooler product line. The Cooloir 36 is now available for pre-order online at REI.com and will be available exclusively...
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October 6, 2017
Travelon® hosts Adaptive Adventures® Freedom Through Mobility Charitable Event
On September 14th, Travelon and other Chicagoland residents mixed it up with the Adaptive Adventures organization veterans and other wheel-chair-bound athletes for an exciting evening of platform tennis, social mingling and charitable giving. The evening included an exhibition played by four top-ranked platform tennis players. Participants made donations in the...
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October 6, 2017
SnowLocals/AdventureLocals sign SIMBOL Communications as PR Agency of Record
Telluride, CO — Upstart adventure travel outfitters SnowLocals and AdventureLocals have hired Park City-based SIMBOL Communications as their public relations agency of record. The “Locals” offer top-notch ski trips to Japan and various outdoor adventures all over the globe, respectively, and are hoping SIMBOL can help further spread the word about...
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October 6, 2017
TIME Launches Brand New Aero Road and Enduro Pedal lines for 2018
TIME is excited to introduce two new pedal projects to the cycling community, continuing in the TIME tradition of innovation and competitive excellence. XPRO Building off the benchmark performance and ease-of-use of the Xpresso pedal, TIME introduces the next generation of road pedal performance: the all-new XPRO. Featuring a wider...
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October 5, 2017
Mustang Survival Highwater and Pacifica Gear Haulers Shown at United States Sailboat Show
Burnaby, B.C. – With a 50-year obsession for quality, Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, introduces the Highwater™ and Pacifica collections - the brand’s newest line of gear haulers and packs - at this year's 2017 United States Sailboat Show...
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October 5, 2017
Raleigh Electric & IZIP Reduce Eco-Footprint Through Call2Recycle Partnership
SIMI VALLEY, Calif. (Oct. 5, 2017) – Focusing on its long-term environmental impact, Raleigh Electric, maker of industry-leading electric bikes, and IZIP, a leader in fun-focused electric bikes, are leading the way in the cycling industry with their partnership with non-profit Call2Recycle to dispose of old e-bike batteries in a...
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October 5, 2017
Confluence Outdoor Names Courtney Moore as Director of National Accounts
Greenville, S.C. – Confluence Outdoor named Courtney Moore Director of National Accounts, where he’ll oversee Confluence Outdoor’s retail chain business. “Courtney’s business acumen, category expertise and product passion make him the ideal leader for this position,” said Greg Cattrano, Vice President of North American sales for Confluence Outdoor. Moore joined Confluence...
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October 5, 2017
Vasque Commits to Partnership with Colorado-Based San Juan Mountain Guides
Red Wing, MN – Oct. 5, 2017 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Colorado-based San Juan Mountain Guides. Vasque will rely on over 50 years of footwear innovation to outfit the...
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October 5, 2017
Seirus Hires Shannon Carey for Sales Representation In Tahoe Area
San Diego, CA (October 5, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired Shannon Carey, Independent Sales Representation Agency Manager. Shannon and her partner Tim Parratto offer over 20 years of experience in outdoor sales in and around...