PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 5, 2017
Vasque Commits to Partnership with Colorado-Based San Juan Mountain Guides
Red Wing, MN – Oct. 5, 2017 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Colorado-based San Juan Mountain Guides. Vasque will rely on over 50 years of footwear innovation to outfit the...
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October 5, 2017
Seirus Hires Shannon Carey for Sales Representation In Tahoe Area
San Diego, CA (October 5, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired Shannon Carey, Independent Sales Representation Agency Manager. Shannon and her partner Tim Parratto offer over 20 years of experience in outdoor sales in and around...
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October 4, 2017
World T.E.A.M. Sports’ Face of America Liberty Bicycle and Hand Cycle Ride Set for October 8
New York, New York, October 4, 2017 – National non-profit World T.E.A.M. Sports’ inaugural Face of America Liberty bicycle and hand cycle ride from the United States Military Academy at West Point, New York to the World Trade Center in Manhattan October 8 will include nearly 100 athletes from throughout...
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October 4, 2017
Craghoppers Hires Cheryl Sternberg & Associates for Texas Representation
Portsmouth, NH – Craghoppers, designers and creators of exceptional world travel apparel, are pleased to announce their new partnership with Cheryl Sternberg & Associates for sales representation throughout Texas, Oklahoma, Louisiana, Arkansas and Kansas. Cheryl Sternberg & Associates have been covering this territory for over 20 years, specializing in the...
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October 4, 2017
LIFT23 and Pedigree Ski Shop Make Large Donation
NEW YORK, NY (October 4, 2017) – LIFT23 Corp. is pleased to announce that in conjunction with retail partner Pedigree Ski Shop, they have donated 3200 pairs of socks to children in NYC homeless shelters, just in time for the new school year. Ed Del Guercio, LIFT23’s Founder and President,...
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October 3, 2017
Vibram’s Award-Winning Arctic Grip Adds New Adopters L.L. Bean and UGG for Fall 2017
CONCORD, Mass. (October 3, 2017) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces L.L. Bean and UGG as notable Fall 2017 adopters of Vibram Arctic Grip, its state-of-the-art sole technology intent on changing winter footwear. Arctic Grip is...
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October 3, 2017
Rapid Media Named Official Media Partner for 2018 Paddlesports Retailer Show
The inaugural Paddlesports Retailer Show has just wrapped up in Madison, Wisconsin and already plans for 2018 are underway. Rapid Media has again been named the Paddlesports Retailer Show’s official media partner. “In addition to a special Paddlesports Retailer edition of Paddling Business magazine, daily reporting from the show floor...
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October 2, 2017
Chaco Partners with Cabin-Time to Celebrate Art in the Outdoors
GRAND RAPIDS, Mich. (Oct. 2, 2017) – Chaco, the iconic outdoor lifestyle footwear brand, announced today a partnership with Cabin-Time, a roaming creative residency to remote places. A behind-the-scenes look at Cabin-Time’s latest outing, as well as artist-designed custom Z/1 Classic sandals, are now available at Chacos.com/cabintime. “Cabin-Time provides an opportunity...
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October 2, 2017
RYU (Respect Your Universe) To Open First U.S. Store In New York City
(VANCOUVER, BRITISH COLUMBIA) – RYU Apparel Inc. (US: RYPPF; TSX VENTURE: RYU; Frankfurt Stock Exchange: RYA), creators of urban athletic apparel, is pleased to announce that it has secured a store front in Williamsburg, the fashion epicenter, in the New York City borough of Brooklyn. Williamsburg has emerged in recent years as a...
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October 2, 2017
World T.E.A.M. Sports Names Jonathan Brideau as Executive Director
Holbrook, New York, October 2, 2017 – National nonprofit World T.E.A.M. Sports announced today that Jonathan Brideau has been named as the organization’s executive director. He joins CEO and President Van Brinson in the growing organization’s management. Brideau is a seven-year veteran of Best Buddies International, a nonprofit organization dedicated...
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October 2, 2017
DYNAFIT and SALEWA Brands Name Meteorite PR as Public Relations Agency of Record in North America
October 2, 2017; Boulder, Colorado: Media outlets across all channels will be excited to learn that Eric “Hende” Henderson and his newly formed agency Meteorite PR will once again be supporting the public relations and brand communications efforts of premium mountain sports brands SALEWA and DYNAFIT in North America. For...
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October 2, 2017
The New Primal Adds Grass-Fed Meat Sticks to 7-Eleven Snack Aisles Nationwide
Charleston, SC (October 2, 2017) - The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef Meat Sticks will be available at over 900 7-Eleven convenience stores nationwide beginning October 2, 2017. ...
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October 2, 2017
Seirus Invalidates Columbia’s Omni-Heat Patent
San Diego, CA (October 2, 2017) - A San Diego jury returned a verdict finding Columbia’s patent covering its Omni-Heat technology invalid. The jury also refused to find that Seirus’ HeatWave technology infringed Columbia’s patent. Columbia sued Seirus alleging Seirus’ HeatWave product line infringed a Columbia design patent in 2013. Columbia added two utility...
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September 28, 2017
United By Blue expands team; hires new Director of Marketing and E-Commerce
PHILADELPHIA, PA (THURSDAY, SEPTEMBER 28, 2017) -- United By Blue (UBB), an outdoor apparel brand committed to cleaning up the earth’s waterways, is pleased to welcome Joanna Schnell as their new Director of Marketing and E-Commerce. Schnell will be managing all of UBB’s digital, catalog, and retail marketing to support...
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September 27, 2017
GCI Outdoor Partners with Westminster College and their Westminster Expedition Semester on the Road
Higganum, CT – GCI Outdoor, the creator of portable, durable outdoor recreation equipment and furniture, is partnering with the Westminster Expedition, one of the nation's first semester-long, experiential-education programs to be offered at any college or university. GCI is providing students with chairs to keep comfortable and tables to help stay organized...
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September 27, 2017
Chad DeJong Joins Darn Tough Vermont as Director of Quality and Continuous Improvement
Northfield, VT. (September 27, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has appointed Chad DeJong as Director of Quality and Continuous Improvement. As the Darn Tough brand and product collections continue to experience accelerated growth, DeJong will lead systems and...
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September 27, 2017
BRICK. Digital Marketing Service Helps Retailers Build a Digital Foundation
September 27, 2017, Asheville, NC - BRICK, a subsidiary of Darby Communications, is a new digital marketing service offered exclusively to location-based retailers serving the outdoor recreation market. This service is designed to help specialty retailers drive foot and online traffic, and increase their competitive advantage by promoting products, services...
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September 27, 2017
Mountain Khakis Joins Boulder Community to Restore Historic Third Flatiron Descent Trail
CHARLOTTE, N.C. – (September 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, in partnership with Boulder Climbing Community, Boulder Open Space and Mountain Parks and The Access Fund restored over 100 square feet of the historic “Third Flatiron Descent Trail” on Monday. First climbed in 1906, the Third Flatiron...
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September 26, 2017
Petzl America Names Jon Rockefeller Marketing Director
SALT LAKE CITY, Utah (September 26, 2017) — Petzl, the leader in solution-based verticality and lighting equipment, today named Jon Rockefeller as marketing director for Petzl America. Rockefeller returns to Petzl after more than five years as a senior product line manager at Arc’teryx where he helped to develop innovative...
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September 26, 2017
LiFT23 and Paragon Sports Donate Socks to Kids in NYC Homeless Shelters
NEW YORK, NY (September 26, 2017) – LIFT23 Corp. is pleased to announce that in conjunction with retail partner Paragon Sports, they have donated an additional 500 pairs of socks to children in NYC homeless shelters just in time for the new school year. Ed Del Guercio, LIFT23’s Founder and...
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September 26, 2017
Dare 2b Introduces Women’s Athleisure Collection for Spring-Summer 2018
Portsmouth, NH (September 26, 2017) - Dare 2b is proud to debut the women’s versatile athleisure collection for spring-summer 2018, packed with style and technology that provides maximum comfort and performance. The women’s athleisure line brings in antimicrobial properties, high breathability, and quick drying features in lightweight 4-way stretch fabrics....
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September 25, 2017
Flylow Billie Coat and Donna Pant rack up 2018 Skier’s Choice Awards in POWDER Magazine
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this month with POWDER Magazine Skier’s Choice Awards for its women’s Billie Coat and Donna Pant. “To make the best gear, you’ve got to be willing to listen to what people really want. We talked to...
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September 25, 2017
The Conservation Alliance’s Backyard Collective Event Draws Six Member Companies to Asheville, North Carolina
ASHEVILLE, North Carolina (September 25, 2017) - More than 20 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Asheville, North Carolina on September 15. The volunteers worked in support of Asheville’s RiverLink to clean up the riparian area of the Swannanoa River, removing...
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September 25, 2017
5.11 Tactical Joins Forces with Backbone Media
Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations. Renowned for its award-winning military, EMS, firefighting and law enforcement products, 5.11 has recently expanded its offerings to include...
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September 25, 2017
TMF and Polygiene Offer Cycling Pads That Utilize Polygiene Permanent Odor Control
Italian cycling pad company, TMF Quality Cycling pads, announces the launch of fully-Polygiene-treated cycling pads. The new partnership allows TMF to treat their pads with Polygiene Odor Control Treatment, providing the ultimate in comfort, freshness and odor control in cycling pads. TMF aims to inspire athletes to surpass their limits...