PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 7, 2021
Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners
ASHEVILLE, NC (July 7, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners. The new retailers include Active Endeavors...
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July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....
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July 7, 2021
Oberalp Group Reaffirms Commitment to Sustainability
Boulder, CO (July 2021) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, recently unveiled its 2020 Sustainability Report and reaffirmed its commitment to a unique and comprehensive strategy focused on employee wellness, safe factory conditions, philanthropy, and environmental sustainability. The Oberalp Group published its Sustainability...
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July 7, 2021
Norrøna Goes Ultralight for Spring 2022 Collection
OSLO, Norway (July 7, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and...
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July 7, 2021
Leslie Jordan, Inc. Certified by the Women’s Business Enterprise National Council
[Portland, OR]—Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other women who have worked...
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July 7, 2021
Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...
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July 6, 2021
Vasque Introduces New Core Hiking Styles for Spring/Summer 22 Line
Red Wing, MN – July 6, 2021 - Vasque footwear, a family-owned company with over 55 years of experience in the outdoor footwear sector, is pleased to introduce two new styles for Spring/Summer 22. The Torre AT GTX and Torre XT GTX are built upon Vasque’s legacy of supreme comfort...
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July 6, 2021
Buddy Now Protects Connecticut from Outdoor Mishaps
RICHMOND, Va. July 6, 2021 —Connecticut, the Constitution State, is the 43rd state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors — and is a resident of a state...
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July 2, 2021
Gain Retail Knowledge and New Perspective at The Big Gear Show
PARK CITY, UT (7/2/21) – The Big Gear Show, a premier bike, camp, climb, hike, overland and paddle industry gear event for summer 2021, is pleased to announce an extensive range of retailer education opportunities during the August 3-5 show, held in Park City, Utah. The 3-day event will feature...
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July 2, 2021
Wilderness Risk Management Conference To Host 28th Conference Online from October 18 – 22, 2021
Lander, Wyo—July 1, 2021—NOLS (National Outdoor Leadership School), in partnership with Outward Bound USA and the Student Conservation Association (SCA), announced that the annual Wilderness Risk Management will return as an all-online event after the success of the 2020 online conference. Scheduled for October 18-22, registration is now open. As...
