May 19, 2021

NYC-based Tour Operator, Outerthere, Announces First Annual WKND Campout in New Paltz, NY

NEW YORK, NY, May 19, 2021 – Outerthere, a NYC-based tour company that caters to locals of the New York metro-area by providing outdoor activities, has announced the dates of its first annual WKND Campout, to take place at the Unison Arts Center Sculpture Garden the first weekend in June....

May 19, 2021

Dakine Introduces New Surf Products with World Champion Surfer John John Florence

LOS ANGELES (May 19, 2021) — Today, Dakine further solidifies its commitment to innovation and progression by announcing building on its partnership of over 20 years with World Champion professional surfer John John Florence on a collection of surf products and accessories. The Hawaiian-born surfer is one of only five...

May 19, 2021

PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure

BOULDER, COLO (May 19, 2021) —The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them...

May 19, 2021

A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign

KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...

May 19, 2021

Arc’teryx Launches Circularity Program: ReBird™

NORTH VANCOUVER, Canada, May 19, 2021 - Arc’teryx Equipment is the global design company specializing in technical high-performance apparel and equipment, is launching ReBird™ – a new program that connects guests to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair. ReBird™ marks an organization-wide commitment...

May 19, 2021

MT500 Smok’n Prints

May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head-to-toe outfitting for him and her. With a reputation for dialed style on and off the tracks, the Athertons will showcase this unashamed fashion campaign.  Inject flare and energy...

May 19, 2021

Honey Stinger Helps Fuel Spartan Race Athletes

STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...

May 19, 2021

Chrome Introduces The BLCKCHRM Stone Grey Collection

PORTLAND, Ore., - May 18, 2021 - The new BLCKCHRM 22X Collection offers a technically refined approach to a selection of Chrome’s best-selling bags, now in Stone Grey. Chrome’s BLCKCHRM line reflects the relentless pursuit of making the most functional, bombproof gear for living in the city. Chrome’s new BLCKCHRM...

May 18, 2021

TriggerPoint Rolls Out Fresh New GRID 1.0 Colors

CARLSBAD, Calif. (May 18, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...

May 18, 2021

Snow Peak Opens Portland-Based Takibi Restaurant

PORTLAND, Ore. (May 18, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of Takibi, its much-anticipated culinary partnership with the award-winning Submarine Hospitality group and bartending legend, Jim Meehan. Designed to evoke the feeling of gathering around the fire, forming bonds over a...