PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 22, 2021
Stio is Climate Neutral
JACKSON, Wyo. (April 22, 2021) – With a commitment to being good stewards of the mountain life, Stio is proud to announce that it is officially Climate Neutral Certified. By partnering with Climate Neutral, Stio measured its carbon footprint for 2020, implemented steps to reduce its impact and has committed...
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April 22, 2021
ROAM Media Unveils New Class with World’s Most Accomplished Explorer Mike Horn
(BOULDER, CO - APRIL 2021) - ROAM Media, the Colorado-based start-up committed to quality storytelling and outdoor education, founded by the world’s best adventure athletes, photographers, and filmmakers, today unveiled a new online course led by world-renowned explorer Mike Horn, focused on adventure, motivation and drive. Entitled “Achieving Your Dreams,”...
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April 22, 2021
Over 230 Companies Complete Climate Neutral Certification
San Francisco, CA (Apr 22, 2021) — Climate Neutral, an independent nonprofit that provides a climate neutral certification for businesses, is extremely proud to announce its largest-ever cohort of Climate Neutral Certified companies. More than 230 brands completed the rigorous certification process, overseen by Climate Neutral, to measure, offset, and...
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April 22, 2021
Ashworth Awards Featured in Insights Magazine by Awards and Personalization Association
The July 2020 edition of Insights Magazine had been released digitally, featuring Ashworth Awards in the Retailer Profile starting on page 20. Check out how the family-owned company has changed the endurance industry, following through with sustainable, reliable, and custom “Made in USA” awards and medallions. This includes the sustainable...
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April 22, 2021
Tough Mudder Is Back, with New and Returning Partners for 2021 Global Event Season
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand announces a diverse roster of partners in advance of their 2021 season kick-off this weekend in Atlanta. The partnerships unite world renowned brands with a global community of outdoor enthusiasts who pursue Tough Mudder’s unique brand of teamwork-based extreme...
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April 22, 2021
Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll
Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%....
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April 21, 2021
Lael Wilcox Joins Gnarly Nutrition Athlete Team
Salt Lake City, UT -- Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide...
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April 21, 2021
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....
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April 21, 2021
The Perfect Bag Just Got Perfect-er: WANDRD Releases the All-New PRVKE Series
Orem, UT (April 21, 2021) — Always focused on comfort, access and versatility, WANDRD has redesigned the pack that started it all, the PRVKE, at wandrd.com. Ready for wherever you wander, the new PRVKE is now even more comfortable, has more organization and accessibility, and more versatility. The new PRVKE...
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April 20, 2021
Astral Unveils 3 New Trail Shoes and an Industry-First PFD
Asheville, NC – April 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to unveil their Spring ’21 new product lineup, including three new footwear styles and a brand new PFD material, marking the next big step in manufacturing. The footwear lineup includes two new additions to Astral’s...
