November 23, 2020

ECCO Outdoor Adds Sales Force to Four More Key Regions

Londonderry, NH  (November 23, 2020) – ECCO, the leading family-owned global footwear brand, has added sales rep groups in four key territories to further expand its business in the outdoor and athletic specialty category. Having recently appointed Erik Walcott to Global Head of Specialty sales, the brand continues moving toward furthering its...

November 20, 2020

Powder Magazine Unveils Cover Design For Final Edition

Jackson, Wyo. (November 20, 2020) - Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back...

November 20, 2020

Teton Gravity Research (TGR) Unveils New Sun Optics Program

Jackson, Wyo. (November 20, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and...

November 19, 2020

Grassroots Outdoor Alliance welcomes Oboz Footwear, Mystery Ranch and HydraPak to national vendor partner network

Nov. 19, 2020 ) ASHEVILLE, NORTH CAROLINA  – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and HydraPak to their national vendor partner network. Debuting as new members during the November buyer’s...

November 19, 2020

GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready

Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization...

November 19, 2020

Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back

Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones...

November 19, 2020

Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection

BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten...

November 19, 2020

HitchFire Expands National Sales Footprint

Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...

November 18, 2020

TAXA Outdoors Seeks Nominations to Gift a Habitat-Getaway for the Holidays

HOUSTON, TX (November 18, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile and adaptable human habitats for outdoor adventure, wants to offer a deserving person in the Houston area the opportunity to safely explore the outdoors during the holiday season with the gift of a free rental of...

November 18, 2020

Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021

DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...