April 12, 2021

Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design

 LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a...

April 12, 2021

Black Diamond Equipment Announces Voluntary Recall for PIEPS DSP Avalanche Transceivers with Neoprene Carrying Case

SALT LAKE CITY, UT  -- Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the PIEPS DSP avalanche transceivers with the neoprene carrying case. Black Diamond is the North American...

April 12, 2021

Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey

STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...

April 12, 2021

Sun Valley Ski Resort Closes Out Successful 2020-21 Winter Season

Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held plenty of unknown barriers. “We are so thankful to our employees, guests and the wider community...

April 12, 2021

Mountain Gazette hires Conor Sedmak as Associate Editor

April 12, 2021 (North Lake Tahoe, CA) —Mountain Gazette, a bi-annual, large format print title founded in 1966, is pleased to welcome Conor Sedmak as Associate Editor. Sedmak joins Mountain Gazette, and parent company Verb Cabin, from the Colorado-based monthly Elevation Outdoors where he served as publisher. Sedmak is based in Denver,...

April 10, 2021

Western States, GU Energy Labs Reach Sponsorship Agreement

AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...

April 9, 2021

Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record

Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...

April 9, 2021

KINeSYS Announces 2021 Champions

Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...

April 9, 2021

Buddy Now Offers USAFL On-Demand Accident Insurance

RICHMOND, Va. April 9, 2021 — Beginning today, insurance technology startup Buddy (https://buddyinsurance.com) is protecting the United States Australian Football League (USAFL) with the league’s first-ever individual accident insurance offered to its players, officials, trainers and administrators. Participants in the rough-and-tumble sport will be guarded against medical costs that can...

April 9, 2021

Athletic Brewing Expands Partnership with Spartan into Canada and the UK

BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...