PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 18, 2018
Lifestraw, Water Filtration Leader, Partners With The Conservation Alliance
LAUSANNE - LifeStraw®, a global leader in developing innovative water filtration and purification products for safe drinking water, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint”, with five percent of sales going to the group’s public lands programs. LifeStraw...
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October 18, 2018
Aaron Huey to Speak at The Conservation Alliance Breakfast
Bend, Ore., October 18, 2018 – Photographer Aaron Huey will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Winter Market. Huey’s presentation will provide a rare and intimate look at the embattled Bears Ears National Monument in Utah, with a focus on the creation...
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October 18, 2018
Honey Stinger Announces Equity Investment by Factory LLC
STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...
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October 17, 2018
Holden Outwear Partners with Backbone Media
LOS ANGELES (Oct. 17, 2018) – Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations. Holden was born in 2002 when LeBlanc and Zergebel decided they wanted to make technical...
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October 17, 2018
Mountainsmith Launches Game Changing Adventure Photography Pack
Golden, CO—Oct. 17, 2018 - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The pack is a result of Mountainsmith’s continued product collaboration with legendary outdoor lifestyle photographer Chris Burkard, who co-designed the TanuckLITE 40....
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October 17, 2018
ORTOVOX Partners with New Sales Representative in Northeastern Territory
LONGMONT, CO – ORTOVOX, the world leader in avalanche safety and wool-based mountain wear since 1988, announced its partnership with Rand Whitney, principal of Alpin Sport Group in the Northeast territory, covering Maine to Maryland. Whitney, a career outdoor industry professional based in Vermont, brings a wide range of experience,...
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October 17, 2018
AAC and Jones Snowboards offer $40,000 in grants to support your next adventure
Golden, CO (Oct 17, 2018) — The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, is pleased to accept applications for more than $40,000 in financial support for climbers and backcountry snowboarders with an epic adventure in mind. The grants, designed to help offset the costs...
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October 17, 2018
TREW Re-launches Kick-Ass Snap Jack
Portland, OR (October 17, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, are responding to calls from many consumers, exclaiming, “bring back the Snap Jack!!” A fan favorite, the TREW Snap Jack is the ultimate lifestyle layering piece for men, re-introduced with equal parts fun, functional and...
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October 16, 2018
Hoji Pro Tour: Dynafit’s Most Awarded Ski Boot. Ever.
The Hoji is a certified instant classic. This hard-charging touring boot is the brainchild of pro freeskier Eric “Hoji” Hjorleifson and Low Tech Binding inventor Fritz Barthel and has racked up more hardware this award season than any boot Dynafit has ever produced. Hoji, a Canmore, Alberta native who grew...
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October 16, 2018
Tepui Announces Pre-Sale of Much Anticipated Hybox for Holiday Arrival
SANTA CRUZ, Calif. (Oct. 16, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, announces today that the much anticipated Hybox™, a dual purpose rooftop tent and cargo carrier, will go on pre-sale with arrival before the holidays. Tepui Hybox is available on tepui.com for presale at...
