PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 19, 2019
PEARL iZUMi Introduces BikeStyle Line for Spring 2019
LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and functional on any type of bike, any road or trail, as well as off the...
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February 19, 2019
PEARL iZUMi Announces New Designs and Updates to Mountain Collection for Spring 2019
LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product offering for several seasons, and this year you’ll see a focus on updates to our...
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February 19, 2019
Gore Fabrics Outlines Sustainability Efforts Made in 2018
FELDKIRCHEN-WESTERHAM (February 19, 2019) – W. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material innovations that deliver uncompromised performance with a reduced environmental footprint. The Responsibility Update 2018 is...
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February 18, 2019
Honey Stinger Names Kelly Knowles Vice President of Sales
STEAMBOAT SPRINGS, Colo. (Feb. 18, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, announced today the appointment of Kelly Knowles as the company’s vice president of sales. Knowles brings a breadth of experience to his new role at Honey Stinger, having worked in the consumer packaged goods industry...
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February 17, 2019
MODe provides natural fuel for 20-year old top OCR athlete, Veejay Jones
COSTA MESA, CA — MODe LLC signs Veejay Jones, youngest ever Spartan Race winner and nationally ranked OCR athlete as brand ambassador to introduce lines of all natural sports nutrition products to the fast-growing world of obstacle course racing. Back in 2014, at the age of 15, while still running...
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February 15, 2019
AOB Launches BUBBA™ Fishing Lifestyle Brand
(Columbia, MO) February 15, 2019 – American Outdoor Brands (AOB) Outdoor Products & Accessories Division, announced the launch of BUBBA, a new lifestyle brand that refreshes the company’s original Bubba Blade, a fishing accessories brand known for its high-quality angling equipment ‘designed by fishermen, for fishermen’. The new BUBBA brand,...
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February 15, 2019
Crescent Moon Launches New Luna Snowshoe, Furthering their Non-Traditional Approach to the Category
Boulder, CO – With a smaller footprint and weighing in at just three pounds, Crescent Moon Snowshoes’ new Luna snowshoe was built with women, runners and children in mind. Available in Fall of 2019, the new Luna continues to blur the line between traditional snowshoes and running shoes. Along with...
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February 14, 2019
Ski Racer Henrik Kristoffersen Changes Eyewear Brand – Signing with Sweet Protection
(Oslo, Norway) As the youngest male ski racer to ever win an Olympic medal, Henrik secured his spot amongst the elite alpinist skiers in the 2014 Olympics with a bronze medal in Slalom and has never looked back since. He has been a part of the Sweet Protection athlete team...
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February 13, 2019
New Neptune bolsters Kokatat’s robust life vest offerings
ARCATA, California — For 2019, Kokatat adds greater depth and breadth to its award-winning PFD offerings by introducing the Neptune PFD, a rugged and durable technical touring and sea kayaking life vest with all the comfort, durability, pockets and organization you will need for a day, weekend or month on...
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February 13, 2019
Honey Stinger Announces “Hive Gold” Elite Team for 2019
STEAMBOAT SPRINGS, Colo. (Feb. 13, 2019) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its new elite athlete team for 2019: Hive Gold. Expanding on its already extensive “Hive” sponsorship programs, Honey Stinger created the Hive Gold team to provide additional support to its...
