March 1, 2019

Wūru Wool Gaining a Foothold in Long-distance Running Circles

SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and other North American athletes are discovering the benefits and comfort of loose lanolin-rich wool. “I...

March 1, 2019

Hit the Trails With GU Energy Labs’ Newest Gel Flavor, Hoppy Trails

Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training session or race, this latest flavor provides athletes with an Energy Gel that delivers perfectly...

February 28, 2019

La Sportiva Bolsters Climbing and Mountain Running Teams for 2019 and Beyond

(BOULDER, Colo.) – La Sportiva today announces the expansion and solidification of its athlete rosters for 2019 and beyond. Focused primarily on climbing and mountain running athletes, the team is well positioned to not only compete in top races globally but also complete some incredible mountain adventures and linkups that...

February 27, 2019

Honey Stinger Becomes the Official Energy Gel of New York Road Runners

New York – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official Energy Gel of NYRR. Energy gels are a popular staple among long-distance runners to help...

February 27, 2019

MODe Sponsors Ultra-Endurance Cyclist Evens Stievenart

SEBRING, FL — MODe proudly announces the sponsorship of ultra-endurance cyclist Evens Stievenart.  Stievenart recently rode a stunning 533 miles in 24 hours at the Bike Sebring 24-Hour RAAM qualifying race on February 9th and 10th. Powered by MODe’s line of all-natural sports nutrition products, Stievenart averaged 22mph for the...

February 27, 2019

Merrell Announces Spring/Summer 2019 Trail Running Collection

ROCKFORD, Mich. — Merrell, the leading outdoor brand that provides all you really need to discover the simple yet profound power of the trail, has announced their Spring/Summer 2019 trail running line with technical features designed to deliver the most personalized connection to the trail based on personal preference. New Products...

February 27, 2019

Historic Package of Public Lands Bills Protects Nearly Two and a Half Million Acres and Reauthorizes LWCF

Bend, Ore. – Congress passed a package of public lands bills today that protects nearly 2.5 million acres of public land and 676 miles of rivers throughout the U.S. The legislation also reauthorizes the Land and Water Conservation Fund, an important conservation and recreation tool that expired late September 2018....

February 27, 2019

American Hiking Society Applauds Congress for the Passage of the Public Lands Package

SILVER SPRING, MD – Congress just passed sweeping bipartisan public lands legislation impacting hikers and other users of public lands. Included in the soon to be enacted bill is a permanent reauthorization of the Land and Water Conservation Fund, expansion of existing trails, and passage of the Every Kid Outdoors...

February 26, 2019

UIAA World Cup Ice Climbing Finals Draws Record-Breaking Live Crowds and Online Viewing in Denver, CO

Golden, CO  — On its inaugural stage in downtown Denver, CO, the 2019 UIAA World Cup Ice Climbing Finals broke international records with the largest-ever live audience for a World Cup Ice Climbing event and received a record number of online views with hundreds of thousands of viewers watching the...

February 25, 2019

Aventura Clothing Reveals New Brand Look

Reno, NV – Women’s sustainable clothing company, Aventura Clothing, has debuted a fresh logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued partnership with Fair Trade™. The brand’s new logo and tagline, “clothing with conscious origins,” reflects...