January 19, 2021

LIV Cycling Grows Commitment to Women in Professional Cycling

NEWBURY PARK, Calif. (Jan. 19, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA), and Dani Johnson (USA) to the team. This news comes on the heels...

January 15, 2021

Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams

Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season.  The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...

January 15, 2021

Big Agnes Partners with Bluebird Backcountry Ski Area

STEAMBOAT SPRINGS, Colo. (Jan. 15, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, today announced a new partnership with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area, providing...

January 12, 2021

Professional Surfer and Filmmaker Hunter Jones Joins the Body Glove Athlete Team

REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones is a creative and influential member of the surfing community with goals to help foster a...

January 11, 2021

GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador

HIGGANUM, Conn. (January 11, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador. Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as,...

January 8, 2021

SWIX Athletes Make History at 2021 Tour de Ski

HAVERHILL, Mass. -- SWIX athletes Jessie Diggins and Rosie Brennan have made history, finishing first and second in two FIS World Cup Cross-Country races during the third and fourth stages of the 2021 Tour de Ski. Diggins and Brennan are the first women to take gold and silver in the...

January 7, 2021

Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons

Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...

January 7, 2021

Osprey Announces Sponsorship of Mountaineering Legend Nimsdai Purja in his Bid for a K2 Winter 2020/21 Ascent

Cortez, CO – January 7, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2, one of the last remaining grand prizes in mountaineering. Even in the most favorable summer...

January 7, 2021

Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021

OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...

December 29, 2020

The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group

Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...