News Topics
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January 27, 2020
Suffer Better Announces Its First Do Good Grant Recipient:
Denver, Colo. – Colorado-based nonprofit Suffer Better today announced the first recipient of its new Do Good Grant program, which supports endurance athletes carrying out innovative endurance projects with thoughtfully embedded philanthropic goals. Kunlong Von Cousin, a Colorado ultra distance runner, with a number of 100-mile races under his belt, has...
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January 27, 2020
Sierra Designs Unpacks New Insulated Apparel for Fall ‘20
January 27, 2020 – Boulder, CO – Known for the competitive cost-to-weight value of their award-winning camping equipment and apparel, Sierra Designs is excited to announce an expansion of their insulated apparel collection. Come Fall 2020, the heritage brand will welcome three new jacket styles, rounding out the line with...
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January 23, 2020
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet®...
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January 23, 2020
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the range of performance mountain sports for Fall 2020. In skiing, after introducing a powerful freeride...
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January 23, 2020
Mons Royale and Ghosts Team Up to Exclusively Outfit Freeride World Tour Riders Craig Murray and Jess Hotter
Lake Wanaka, NEW ZEALAND (January 23, 2020)—Mons Royale, New Zealand-based merino apparel company, announced today the exclusive outfitting of top Freeride World Tour athletes Craig Murray and Jess Hotterand a partnership with Ghosts, a new outerwear brand based around sustainability. The partnership will deliver a full layering system from base layer...
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January 23, 2020
Goldwin Debuting New Line of Premium Ski Apparel at ISPO 2020 in Munich, Germany
(January 23, 2020 - San Francisco) Japanese technical outdoor apparel brand, Goldwin, will exhibit its fall/winter 2020 collection at ISPO Munich 2020, the world’s largest winter sports trade fair. Among the products shown will be standouts from Goldwin’s new line of ski apparel, as well as products from the brand’s Outdoor,...
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January 23, 2020
mountainFLOW Announces Partnerships With Nine Pro Athletes
(BOULDER, CO - January 2020)- mountainFLOW, the innovative Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is has partnered with nine professional athletes from the world of skiing and snowboarding. Two-time World Extreme Skiing Champion Chris Davenport leads the...
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January 23, 2020
Open Sky Wilderness Therapy Celebrates Therapist, Jonathan Mitchell’s 10 Year Anniversary
Durango, Colo., (January 23, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is proud to celebrate Clinical Therapist for Adolescent Boys, Jonathan “Badger” Mitchell’s 10-year anniversary at Open Sky Wilderness Therapy. For the past decade, Jonathan has...
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January 23, 2020
Osprey Builds on Success of Arcane Everyday Collection with Introduction of Limited-Edition Hemp Styles for Fall 2020
Cortez, CO– January 23, 2020 – Building on the success of the Spring 2020 launch of the Arcane collection of everyday bags, Osprey announces the introduction of limited-edition Arcane styles featuring a hemp blend fabric. With a straight forward feature set and minimalist design aesthetic, the expansion of the Arcane...
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January 23, 2020
Snow Peak Enlists Industry Veteran Jason McGibbon to Lead and Expand Sales Organization
Portland, OR – Jan. 23, 2020 – Snow Peak, the innovative outdoor lifestyle company, kicked off a year of sales team growth by adding Jason McGibbon as Chief Revenue Officer. Starting this month, McGibbon will enhance the leadership team, helping to drive the brand’s expansion in 2020 as it celebrates...
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January 23, 2020
Smartwool Announces International Leadership Changes
Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and Africa (EMEA). These appointments elevate the brand’s commitment to focusing on key markets and driving...
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January 23, 2020
Ruffwear Partners with Groundswell PR as Agency of Record
BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing...
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January 23, 2020
Superfeet Secures New Balance License Agreement
FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and New Balance are announcing Superfeet has secured the New...
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January 23, 2020
TINCUP® Mountain Whiskey Announces the Release of New TINCUP® Rye
DENVER (January 23, 2019) – TINCUP®, the Mountain Whiskey, is proud to introduce TINCUP® Rye, a bold and smooth straight rye whiskey inspired by the daring settlers of the American west and the partners with whom they clinked their cups. In celebration of the launch, the brand is putting a...
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January 23, 2020
Norrøna Brings Style, Durability and Sustainable Design to Fall 2020 Collection
BOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights include the lofoten Gore-Tex Pro Plus Jacket, the lofoten Gore-Tex Pro Anorak,...
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January 23, 2020
Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack
SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling the world, the brand’s newest collections show how the Gregory design team is thinking across...
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January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The bottle cage is a vital part of the riding...
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January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in...
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January 23, 2020
The Suunto Elite Team Announces its Athlete Selections for 2020
OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will be comprised of 50 elite athletes and coaches pushing the...
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January 23, 2020
Make your content marketing more inclusive, engaging & profitable
Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders and other groups? How can you make it more inclusive? What's the business case for doing so? How can you learn to speak to different groups? One of the biggest challenges in reaching new audiences is figuring out how...
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January 22, 2020
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously know that the nomination window is now open for the Kahtoola Team Giveaway - for two lucky runners to run in the 14th annual...
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January 22, 2020
Osprey Calls on Outdoor Industry to Support CORE and Protect Public Land in Colorado
Cortez, CO – January 22, 2020 – Today, Osprey President, Layne Rigney, issued a statement urging the Outdoor Industry to unite and encourage U.S. Senator Cory Gardner to co-sponsor the Colorado Outdoor Recreation and Economy (CORE) Act. U.S. Senator Michael Bennet and U.S. Congressman Joe Neguse introduced the CORE Act to protect...
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January 22, 2020
Toray To Showcase 40 years Of Entrant® Development at OR Show
When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes. As they often do, Toray spotted an opportunity to broaden the market. Working with top outdoor and snowsports brands like Burton and Patagonia, Toray introduced Entrant and led the evolution of...
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January 22, 2020
Cascade Designs Welcomes Kelly Kraus as Newest Board Member
SEATTLE, Wash. (January 22, 2020) - Cascade Designs, Inc.®, the iconic American outdoor company known for product innovation, is pleased to welcome outdoor industry veteran Kelly Kraus as the newest member of their board of directors. Kelly will be sharing her 35 years of experience in outdoor industry sales, product, and marketing...
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January 22, 2020
Salomon’s New Stance All-Mountain Ski Collection Delivers Performance, Stability and Versatility
OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance 102 for men, and the Stance 88...