February 2, 2026

Soča Launches at 2026 Consumer Expos Nationwide

DALLAS, TX (February 2, 2026) /OUTDOOR SPORTSWIRE/ - Soča, a newly launched brand of refined yet technical women’s fly-fishing apparel, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor clothing. Founded by four women and born from a shared love of fly fishing,...

February 2, 2026

BRANWYN Named to The Lead’s Foremost 50 List

Bend, OR (February 2, 2026) /OUTDOOR SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...

February 2, 2026

HydraPak Introduces PackFlask, a Modular Hydration System for Any Backpack

Oakland, CA (February 2, 2026) /OUTDOOR SPORTSWIRE/ – HydraPak, the innovative global leader in hydration solutions, proudly launches the ultra-light, efficient PackFlask Collection, designed to elevate any backpack with harness-mounted hydration. Available now via HydraPak and in all REI stores nationwide, the PackFlask line offers outdoor enthusiasts a versatile, hands-free...

February 2, 2026

Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner

Boston, MA (February 2, 2026) /OUTDOOR SPORTSWIRE/  — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...

February 2, 2026

REDARC Tow-Pro Link Now Available

LONSDALE, SOUTH AUSTRALIA (February 2, 2026) /OUTDOOR SPORTSWIRE/ – REDARC, the industry leader in power management systems and towing for over 45 years, introduces the Tow-Pro Link — a next-generation brake controller that makes towing simpler, safer, smarter, and more connected than ever. The dedicated Bluetooth remote delivers dependable braking...

January 29, 2026

RECCO Named Official Safety Partner of the 2026 Merrell Skyrunner® World Series

STOCKHOLM, Sweden (January 29, 2026) /OUTDOOR SPORTSWIRE/ — RECCO, the search-and-rescue technology, this week unveiled a new partnership with the Merrell Skyrunner® World Series, becoming the Official Safety Partner for the 2026 season. The Skyrunner® World Series was launched in 2004 and has grown to represent one of the most...

January 29, 2026

Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains

Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...

January 29, 2026

Power Your Vision

January 29, 2026/ OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear unveils its 2026 global advertising campaign, Power Your Vision, building on the performance-oriented approach established in 2025 and focusing on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Designed for individuals who consider sports a fundamental aspect...

January 29, 2026

Seirus adds to Heatwave Glove Collection in ’26-’27

SAN DIEGO, CA (January 2026) /OUTDOOR SPORTSWIRE/ – When winter hits, the fun is only beginning! Seirus Heatwave™ gloves keep your hands warm all day, anywhere, for comfort and convenience, so you can do whatever makes you happy outside. Seirus Heatwave™ gloves feature the proprietary Heatwave™ technology. This dual-stage heating...

January 29, 2026

Larry Weishuhn, “Mr. Whitetail,” Talks Deer, Habitat, and Helicopter Crashes on “The Michael Waddell Podcast”

DENVER (January 29, 2026) /OUTDOOR SPORTSWIRE/ – Hunter, Biologist, and Whitetail guru Larry Weishuhn joins Michael Waddell on the latest episode of The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Folds of Honor, Cigars International and The Texas Trophy Hunters Association. The two old friends sit...