PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 24, 2019
Tailwind Nutrition Named as Finalist for 2019 Wright Awards
Durango, CO – April 24, 2019 – Tailwind Nutrition is proud to announce that it has been selected as a finalist for the prestigious Wright Awards, hosted by Denver-based Something Independent. Tailwind made the cut from over 125 companies to join twelve others in the running for the award. The...
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April 24, 2019
ORTOVOX Beacon Retirement Program Records over 300 Antiquated Beacons Recycled and Replaced
LONGMONT, CO – There’s still time to take advantage of the Ortovox Beacon Retirement Program, wrapping up its third year on May 1, 2019, with over 300 obsolete transceivers upgraded for newer, more reliable safety technology, to make being found easier. ORTOVOX is committed to mountain safety. For the remainder...
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April 24, 2019
Grassroots Outdoor Alliance Welcomes Tecnica and Fjallraven to National Vendor Partner Network
KNOXVILLE, TENN. – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Tecnica and Fjallraven to their national vendor partner network. The new vendor partners will enjoy their first event as members at Grassroots Connect (June 9-12, 2019) in...
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April 24, 2019
CTS Announces A Partnership With Muir Energy That Will Propel Athletes Further
(April 24, 2019) — CTS announced Muir Energy, a San Diego real food and plant-based nutrition company, as the new Official Energy Gel Partner for all CTS Training Camps and Bucket List Events. The two companies both share in the value of creating the highest-quality products, without compromise, that empowers...
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April 23, 2019
Hyperlite Mountain Gear Launches New Ultralight Off-Trail Pack
BIDDEFORD, Maine (April 23, 2019) — Hyperlite Mountain Gear announces the release of the NorthRim Pack, a highly durable, ultralight pack designed for backpacking enthusiasts who enjoy exploring unchartered terrain, and for backcountry professionals who demand reliable, abrasion-resistant products for their field work. The NorthRim pack is built using a...
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April 23, 2019
4ocean Partners with Air Canada to Reduce Single-Use Plastics
BOCA RATON (APRIL 23, 2019) – 4ocean, the global ocean cleanup company, announced today it has partnered with Air Canada to reduce and eventually eliminate single-use plastics on the airline’s aircrafts and in its lounges. As 4ocean’s exclusive Canadian airline partner, Air Canada’s partnership marks a key milestone in its...
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April 23, 2019
One Up Your Recovery Game with New Superfeet Aftersport Slides, Available Now
FERNDALE, Wash. (April 23, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, announces the debut of the Superfeet® Aftersport™ slides available now at 140 retail locations nationwide and online at superfeet.com. Say goodbye to static recovery - the new Aftersport slide is...
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April 23, 2019
Powered by HeiQ Technology, Speedo Launches its New Elite Swimwear
(Zurich/Switzerland, April 23, 2019) — Swiss textile innovator HeiQ partners with Speedo on their new Fastskin line of suits with a drag reduction technology by modifying the surface of the fabric at a microscopic level. Founded in 1914, Speedo, the world’s leading swimwear brand, has a long heritage and dominance...
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April 23, 2019
Hobie Opens New Doors to Adventure on the Water with Release of Mirage Passport Kayak
OCEANSIDE, Calif. (April 23, 2019) – Hobie, the leading manufacturer of premium kayaks and watersport products, today introduced the Mirage® Passport as the newest addition to its renowned lineup of pedal kayaks, powered by the brand’s signature MirageDrive – the original pedal propulsion system for kayaking. Maintaining Hobie’s acclaimed quality...
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April 23, 2019
United By Blue and Maker’s Mark Team Up To Clean The World’s Waterways
(Philadelphia, Pennsylvania) April 23, 2019 – United By Blue, the outdoor brand focused on ocean conservation, is teaming up with Maker’s Mark® Bourbon, a premium bourbon with a passion for sustainability, to remove 75,000 pounds of trash from the world’s oceans and waterways as part of the bourbon brand’s #CocktailsForCleanups...
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April 22, 2019
The Conservation Alliance Welcomes Concept III Textiles
BEND, Ore. – April 22, 2019 – The Conservation Alliance welcomes its newest member, Concept III, the premier resource for the performance textile industry. Through the partnership, Concept III joins a group of more than 230 like-minded companies to support the grassroots conservation community working to protect the wild places...
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April 22, 2019
Oboz Footwear adds Freestone Sales Group for the Rockies
Bozeman, Mont., (April 22, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces that Freestone Sales Group will be representing the brand in Colorado, New Mexico, Utah, and Wyoming. Freestone Sales Group (www.freestonesalesgroup.com) is headed by Stephen Nance and Corbin Biehler. Following successful...
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April 22, 2019
Kammok Bobcat Synthetic Trail Quilt Now Available
Austin, Texas (April 22, 2019) — Kammok, designer of high-performance outdoor gear for elevated camping, is proud to announce the Bobcat Synthetic Trail Quilt is now available for purchase on Kammok.com. Joining the Thylacine, Firebelly and Mountain Blanket, the Bobcat Synthetic is a versatile 55-degree trail quilt filled with Ecoloft™,...
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April 22, 2019
Akuma Releases 2019 Obstacle Course Racing Championship Jerseys
Akuma’s country jerseys will be on full display at the 2019 OCR World Championships (Oct. 11-13) in London and North American OCR Championships (Aug. 9-11) in Stratton, VT, as Adventurey and UK sportswear titan introduce specially designed high-performance international jerseys and custom kits, which will reflect each country’s iconic heritage and culture. “The competitive world of obstacle...
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April 20, 2019
Oru Kayak’s New Customer Ambassador Program, “The Oruvangelists,” Take Action on Earth Day
San Francisco, CA – Oru Kayak, makers of the original origami-inspired folding kayak, is proud to establish a new customer ambassador program, “The Oruvangelists.” The Oruvangelist program was created to support the passionate Oru Kayak paddling community and to enable the brand’s most ardent paddlers to spread their love of...
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April 19, 2019
Kari Traa Invites Girls to GO ALL OUT this Spring
BROOMFIELD, Colo. (April 19, 2019) — This Spring, Kari Traa is inviting girls to put all their energy into their outdoor activities and challenging them not to hold back – inviting them to GO ALL OUT. Kari Traa is giving away three ALL OUT adventures to Hawaii, Iceland, and Svalbard,...
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April 19, 2019
When Air Zermatt’s Not Flying, They’re Riding A Benno Boost E
The Air Zermatt rescue team is legendary, making over 1700 rescues a year, using specially-equipped rescue helicopters to pull stranded mountaineers off the Matterhorn and surrounding peaks in the Swiss Alps. The pilots of Air Zermatt have chosen Benno Bikes to build a special edition Benno Boost E, our most...
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April 18, 2019
Darn Tough Vermont Earning its Name with Best in VT Award
Northfield, VT (April 18, 2019) – The Green Mountain state will soon become synonymous with socks, along with cheese or ice cream, as Darn Tough Vermont is again recognized by the Vermont Business Magazine (VBM) as a recipient of a 2019 Best of Business Award. Located in the Sock Capital...
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April 18, 2019
OluKai Introduces Small-batch, Artisanal Collection Colored By Nature
(Irvine, CA – Apr.18, 2019) – OluKai, the premium Hawaiian-inspired lifestyle brand, teamed up with artisans from Brazil and Hawaii to create the limited edition Liko collection. The styles feature natural material that is dyed in small batches using a 100% natural process resulting in one-of-a-kind color variations for completely...
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April 18, 2019
IMBA Announces Fourth Trail Labs Event in Bentonville, AR
(BOULDER, Colo., April 18, 2019) — The International Mountain Biking Association will host its fourth Trail Lab in Bentonville, Arkansas on June 10-12, 2019. Trail Labs are intensive two-day workshops designed to catalyze the next generation of great places to ride mountain bikes. Community stakeholders are encouraged to attend to...
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April 18, 2019
10 Years in the Making, LUNA Sandals Announces Huge Improvements
LUNA Sandals, known for high quality, made in the USA running sandals, has released their highest performance sandal line to date. The new Winged Edition LUNAs feature flexible, durable Performance Wings - to provide the simplest, most precise, secure and comfortable LUNA experience yet. While many other sandals have posts...
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April 17, 2019
Leatherman Launches the Next Generation of Multipurpose
Portland, OR — Today, Leatherman Tool Group announced the launch of the Leatherman FREE Collection, the most extensive product launch in Leatherman’s 35-year history. The Leatherman design and engineering teams used those 35 years of Leatherman fan insight and feedback as a foundation for the product development. The new collection...
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April 17, 2019
Grassroots Outdoor Alliance Announces 2019 Award Nominees to be Honored at Spring Grassroots Connect Buying Show
KNOXVILLE, TENN. (for immediate release) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards. From groundbreaking commitments to end the use of paper workbooks to gold medal efforts that connect retailers...
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April 17, 2019
360 Adventure Collective Announces Recipients of 2019 Outdoor Opportunity Grants
Asheville, NC — April 17, 2019 — 360 Adventure Collective, the most-trusted association for independent and non-independent outdoor sales reps on the East Coast, has announced the recipients of the 2019 Outdoor Opportunity Grants, an initiative to support programs that get young people outdoors. First implemented in 2012, the Outdoor...
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April 16, 2019
International Mountain Biking Association (IMBA) Grows Leadership Team in 2019
(BOULDER, Colo., April 16, 2019) — Over the last year International Mountain Biking Association (IMBA) has been steadily building out its leadership team; promoting long-time employees to leadership roles while also adding three new directors with unique skill sets in their respective specialty areas. IMBA’s nine leaders live in seven...