PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 1, 2019
Burley Set to Launch New and Improved Child Bike Trailer Collection
Eugene, OR (March 1, 2019) - Burley Design – known for its award-winning outdoor recreational transport gear, trusted by generations of families since 1978 – is celebrating, and kicking off, their 40th anniversary in 2019 by launching a new collection of redesigned and updated kids bike trailers. The new line...
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March 1, 2019
Wūru Wool Gaining a Foothold in Long-distance Running Circles
SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and other North American athletes are discovering the benefits and comfort of loose lanolin-rich wool. “I...
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March 1, 2019
Hit the Trails With GU Energy Labs’ Newest Gel Flavor, Hoppy Trails
Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training session or race, this latest flavor provides athletes with an Energy Gel that delivers perfectly...
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February 28, 2019
La Sportiva Bolsters Climbing and Mountain Running Teams for 2019 and Beyond
(BOULDER, Colo.) – La Sportiva today announces the expansion and solidification of its athlete rosters for 2019 and beyond. Focused primarily on climbing and mountain running athletes, the team is well positioned to not only compete in top races globally but also complete some incredible mountain adventures and linkups that...
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February 27, 2019
Honey Stinger Becomes the Official Energy Gel of New York Road Runners
New York – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official Energy Gel of NYRR. Energy gels are a popular staple among long-distance runners to help...
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February 27, 2019
MODe Sponsors Ultra-Endurance Cyclist Evens Stievenart
SEBRING, FL — MODe proudly announces the sponsorship of ultra-endurance cyclist Evens Stievenart. Stievenart recently rode a stunning 533 miles in 24 hours at the Bike Sebring 24-Hour RAAM qualifying race on February 9th and 10th. Powered by MODe’s line of all-natural sports nutrition products, Stievenart averaged 22mph for the...
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February 27, 2019
Merrell Announces Spring/Summer 2019 Trail Running Collection
ROCKFORD, Mich. — Merrell, the leading outdoor brand that provides all you really need to discover the simple yet profound power of the trail, has announced their Spring/Summer 2019 trail running line with technical features designed to deliver the most personalized connection to the trail based on personal preference. New Products...
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February 27, 2019
Historic Package of Public Lands Bills Protects Nearly Two and a Half Million Acres and Reauthorizes LWCF
Bend, Ore. – Congress passed a package of public lands bills today that protects nearly 2.5 million acres of public land and 676 miles of rivers throughout the U.S. The legislation also reauthorizes the Land and Water Conservation Fund, an important conservation and recreation tool that expired late September 2018....
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February 27, 2019
American Hiking Society Applauds Congress for the Passage of the Public Lands Package
SILVER SPRING, MD – Congress just passed sweeping bipartisan public lands legislation impacting hikers and other users of public lands. Included in the soon to be enacted bill is a permanent reauthorization of the Land and Water Conservation Fund, expansion of existing trails, and passage of the Every Kid Outdoors...
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February 26, 2019
UIAA World Cup Ice Climbing Finals Draws Record-Breaking Live Crowds and Online Viewing in Denver, CO
Golden, CO — On its inaugural stage in downtown Denver, CO, the 2019 UIAA World Cup Ice Climbing Finals broke international records with the largest-ever live audience for a World Cup Ice Climbing event and received a record number of online views with hundreds of thousands of viewers watching the...
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February 25, 2019
Aventura Clothing Reveals New Brand Look
Reno, NV – Women’s sustainable clothing company, Aventura Clothing, has debuted a fresh logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued partnership with Fair Trade™. The brand’s new logo and tagline, “clothing with conscious origins,” reflects...
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February 25, 2019
Kathmandu Announces North American Sales Teams
Bozeman, Mont., (February 25, 2019) — Kathmandu, the iconic New Zealand travel and adventure brand, announces new sales representation in the pacific northwest, rockies, and southwest by The Alta Group, Urban Outdoors, and Pacific Crest Trading accordingly. “We have assembled some of the most experienced and professional sales reps in...
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February 22, 2019
World OCR names OCRM the global media outlet for OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCRM Network (OCRM) as the official provider for obstacle course racing news and media worldwide. OCRM will cover all major events by FISO and affiliates on a global basis. These events and videos will be available on...
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February 22, 2019
Happy Humans, Happy Sheep: Ortovox Earns Leader Status for Excellent Working Conditions
(Taufkirchen, Germany) — Ortovox , a leader in avalanche safety equipment and wool-based mountain wear, has been awarded Leader Status by Fair Wear Foundation (FWF), the highest level of distinction for fair working conditions offered by the apparel industry watchdog. The FWF is an independent nonprofit organization focused on improving...
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February 21, 2019
GORE-TEX Brand Challenges Users to Share their Life in Action
Elkton, MD, (February 21, 2019) – The GORE-TEX brand is the gold standard for living life outdoors. GORE-TEX technologies in apparel and footwear improve people’s active lives in a myriad of ways. But what, exactly, does that that look like in real life? The options are so limitless that W....
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February 21, 2019
Stio Names Noah Waterhouse President and Chief Marketing Officer
JACKSON, Wyo. (February 21, 2019) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the promotion of Noah Waterhouse as its president and chief marketing officer. Waterhouse will report to founder and CEO Stephen Sullivan. In his new role, Waterhouse is responsible for ensuring the efficient...
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February 20, 2019
Hydro Flask Honored as REI Co-Op Camp Division Vendor Partner of the Year
Bend, OR (February 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to be recognized as the REI Co-Op Camp Division Vendor Partner of the Year. Hydro Flask accepted...
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February 20, 2019
36-Hours in Kitsbow Film, “Not Quite Out of the Woods” to Showcase at Ciclismo Classico Bike Travel Film Festival
PETALUMA, Calif. (Feb. 20, 2019) — “Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for the 10th annual Ciclismo Classico Bike Travel Film Festival on March 20, 2019. Geis also has been honored with the...
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February 20, 2019
La Sportiva Continues Partnership with Access Fund Conservation Teams
Feb 20, 2019 (BOULDER, Colo.) – La Sportiva and Access Fund, two iconic organizations dedicated to climbing, have once again teamed up for 2019. La Sportiva has supported the Access Fund for many years and their Conservation Teams since 2017. The Access Fund’s Conservation Teams utilize La Sportiva footwear and...
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February 19, 2019
US Snow Sports Retail Sales Up 7.4% Year Over Year
Park City, UT.– Today Snowsports Industries America released their US Snow Industry Retail Market Report, featuring December 2018 sales data. This data reflects retail sales from the prime winter sports sales season, showing that US snow sports retail sales were off to a robust start, increasing 7.4% YTD versus the same period in 2017....
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February 19, 2019
PEARL iZUMi Debuts New Road Pieces and Designs
Louisville, Colo. (February 19, 2019)— PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing PEARL iZUMi has ever created. “Our mantra...
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February 19, 2019
PEARL iZUMi Introduces BikeStyle Line for Spring 2019
LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and functional on any type of bike, any road or trail, as well as off the...
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February 19, 2019
PEARL iZUMi Announces New Designs and Updates to Mountain Collection for Spring 2019
LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product offering for several seasons, and this year you’ll see a focus on updates to our...
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February 19, 2019
Gore Fabrics Outlines Sustainability Efforts Made in 2018
FELDKIRCHEN-WESTERHAM (February 19, 2019) – W. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material innovations that deliver uncompromised performance with a reduced environmental footprint. The Responsibility Update 2018 is...
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February 18, 2019
Honey Stinger Names Kelly Knowles Vice President of Sales
STEAMBOAT SPRINGS, Colo. (Feb. 18, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, announced today the appointment of Kelly Knowles as the company’s vice president of sales. Knowles brings a breadth of experience to his new role at Honey Stinger, having worked in the consumer packaged goods industry...