PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 15, 2018
Access Fund and American Alpine Club Award $10,000 in Grants to Replace Aging Bolts
October 15, 2018 - Boulder, CO. The Access Fund and American Alpine Club are pleased to announce the 2018 Anchor Replacement Fund grant awards. Now in its third year, the grant program launched to address the growing concerns of anchor failure and the access issues that could result from these...
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October 12, 2018
Old Town® Extends Industry Best Warranty on Award Winning PDL Pedal Drive
Old Town, ME – Old Town, the century-old leader in innovative watercraft products, has expanded their warranty on the award-winning Pedal drive to an industry leading 5 years. The PDL pedal drive is the most advanced and reliable kayak pedal-propulsion technology on the market, built with Old Town’s expertise and...
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October 12, 2018
Brew Dr. Kombucha Brings Back Vanilla Oak
PORTLAND, Ore. (Oct. 12, 2018) — Back by popular demand, Brew Dr. Kombucha’s winter seasonal, Vanilla Oak, is now available nationwide and in Canada. The limited-edition flavor features a crisp combination of fresh-scraped organic vanilla bean and oak steeped in a kettle with black tea. “We love the bold flavor...
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October 12, 2018
Forsake Awarded in Fifth Annual 43North Startup Competition
Boston, MA – October 12, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is honored to have been selected as one of seven startup companies to receive $500,000 and a year-long onsite mentorship from 43North in Buffalo, New York. “Buffalo...
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October 12, 2018
Merrell Launches Documentary Featuring Jason Antin and Mike Chambers’ FKT on Greenland’s Arctic Circle Trail
ROCKFORD, Mich. — Endurance athletes and Merrell ambassadors Jason Antin and Mike Chambers set out in March 2018 to complete Greenland’s Arctic Circle Trail by foot in the fastest known time, a challenge of both temperature, endurance and demanding terrain. With Merrell Thermo Rogue boots on their feet, the duo completed...
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October 11, 2018
Grassroots Outdoor Alliance welcomes Farm to Feet, KAVU, Rab and Sierra Designs to national vendor partner network
DENVER, COLO. – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this fall welcomes Farm to Feet, KAVU, Rab and Sierra Designs to their national vendor network. The new vendors’ first event as members will be the Grassroots Connect show (Nov. 4-7,...
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October 11, 2018
ArchiTec Launches NZ Collection
San Francisco, CA — The highly anticipated second release, The NZ Collection, from the adventure travel focused brand ArchiTec launched officially on October 8th. Every ArchiTec collection is inspired by a place in time, with this one taking its cues from the South Island. This setting provided a unique opportunity...
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October 11, 2018
American Hiking Society Announces Launch of Vote Public Lands Campaign
October 11, 2018—Silver Spring, MD—Continuing the focus of protecting, preserving, and expanding public lands, American Hiking Society announces the launch of a Vote Public Lands campaign to encourage its members, supporters, and the public to get involved and get educated on public lands issues. Between now and the end of...
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October 10, 2018
LifeStraw Expands Global Safe Water Program In Mexico This Month
WASHINGTON, D.C. (October 10, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is expanding its safe water program to Chiapas, Mexico, where this week the company will deliver LifeStraw Community purifiers to rural communities providing access to safe drinking water for...
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October 10, 2018
Ridge Merino Launches Fall 2018 Collection & New Aspect Series
Mammoth Lakes, CA - (October 10, 2018) – Ridge Merino®, makers of outstanding merino wool clothing at an exceptional price, announced the launch of its 2018 Fall Collection. The new line features the Aspect Merino Wool Baselayer Series with (m)Force™ technology, a merino fiber spun around a continuous nylon core...
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October 10, 2018
Chums Introduces Ambassador Team
Salt Lake City, UT. (October 10, 2018) — Chums, eyewear retainer and outdoor accessory brand, announced today its sixteen-member ambassador team. The team includes anglers Blake Wilson, LeAndra Guerike, Tyler Woolcott and Noah Lynk; paddlers Shane Green, Tyler Bradt, Jo-Beth Stamm, Tyler Soule, Seaver Taylor and Bobby Perkins; and Explorers...
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October 10, 2018
Major Firmware Update Released for Popular Group-Talk Communication Brand BONX
TOKYO, JAPAN (Oct. 10, 2018) — BONX Inc. has released a major firmware update to improve audibility, including the volume of the BONX Grip. The volume has been increased by 1.5 times compared to the existing firmware version, and noise-cancelling performance in environments with strong headwinds (wind speeds of 25 to 40...
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October 10, 2018
BeAlive Announces Partnership with Top Bass Fishing Influencer and 2017 Toyota Bassmaster Angler of the Year Brandon Palaniuk
Oakland, CA – October 10, 2018 – BeAlive, a new digital video entertainment network for the mobile, social generation of outdoor adventure enthusiasts, has inked a partnership with top bass fishing influencer and 2017 Toyota Bassmaster Angler of the Year Brandon Palaniuk. At 30, Brandon has accomplished more than most...
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October 9, 2018
Outdoor Research Hemispheres ski-specific apparel earns awards from Powder, Backcountry
SEATTLE, Wash. (Oct. 9, 2018) – The first North American brand to use a new stretch GORE-TEX fabric that dramatically improves mobility in waterproof apparel, Outdoor Research earned awards this fall from two of the industry’s most prestigious ski media for its new Hemispheres Jacket and Bibs. The Hemispheres Jacket...
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October 9, 2018
Head Of The Charles® Regatta 2018 to Showcase Major Collegiate Teams
CAMBRIDGE, MA. (October 9, 2018) – The Head Of The Charles Regatta (HOCR) today announced the top collegiate teams competing in the 2018 Regatta. This year’s field has created a highly anticipated competition with more than 10,600 athletes, representing 2,300 entries from 24 countries and 43 U.S. states. In all,...
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October 9, 2018
Yuba Bikes Responds to Recent Anti-Dumping Tariffs
Cotati, CA (October 9, 2018) – Yuba Bicycles, industry leader of both electric and pedal cargo bicycles, has issued their response to the rounds of Anti-Dumping tariffs issued on August 10th and September 17th resulting in a 25% tariff to be applied to electric bikes and a 10% tariff to...
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October 8, 2018
Cascade Designs® Welcomes David J. McDonald as Sr. Vice President and Chief Operations Officer
SEATTLE, Wash. (DRAFT) – Cascade Designs, Inc.®, parent company to some of the most respected and iconic brands in the outdoor industry, welcomes Dave McDonald to their team as the new Sr. VP and Chief Operations Officer. McDonald brings more than 25 years of operations experience to the position and...
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October 8, 2018
AKU Footwear’s North American Sales Soar 16% in 2018
Montreal, Canada (October 8, 2018) -- AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, has experienced 16% growth in the past year in Canada and the U.S. The driving force behind AKU’s growth in North America is attributed...
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October 8, 2018
Sweet’s All-Mountain Switcher MIPS Wins Outside Magazine’s Gear of the Year
(Broomfield, CO) Award season has been good to Sweet Protection’s Switcher MIPS, a revolutionary new helmet with 22 vents, adjustable by a simple twist of a glove-ready dial. The lid’s most recent accolade is the prestigious Gear of the Year award from the powder-fiends at Outside Magazine. “Accommodating a wide...
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October 4, 2018
Conservation Alliance Stewardship Event Draws 110 Outdoor Industry Volunteers
Westminster, Colo. (October 4, 2018) – More than 110 volunteers from 12 Conservation Alliance member companies participated in the organization’s 11th Annual Backyard Collective stewardship event near Boulder, Colorado on Friday, September 28. The volunteers worked in support of Wildlands Restoration Volunteers and The City of Westminster to plant over...
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October 4, 2018
Darn Tough Vermont Announces VP of Product Design and Development
Northfield, VT. (October 4, 2018) — Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the promotion of Lyn Feinson to VP of Product Design and Development. Feinson is stepping into a higher level role after three years with the...
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October 4, 2018
BeAlive Closes $3.5M in Seed Funding Led by KittyCat Capital to Launch the First Digital Consumer Entertainment Brand for Outdoor Enthusiast Millennials
Midland, MI – October 4, 2018 – BeAlive announced today a $3.5M seed round to fund the first digital consumer entertainment brand and cross-platform network built to deliver short-form video, episodic series, live events, and social content for the young, 18 to 34-year-old, outdoor cultural lifestyle. BeAlive’s founding team has experience in consumer...
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October 3, 2018
Rylo Secures $20 Million in Series B Funding, Announces New Hires and Partnerships
SAN FRANCISCO – Rylo, a technology company that is transforming the way people capture and share life’s meaningful moments, announced three key growth milestones this week, building on the momentum that has quickly propelled the brand to the forefront of the action camera market since its initial product launch late...
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October 2, 2018
Smartwool Welcomes New Canadian Sales Manager
Steamboat Springs, CO and Montreal, Quebec – Smartwool announced it has hired Josh Novis as its Canadian Sales Manager, a new position created to allow Smartwool to better serve its customers in Canada. Canada is the fastest growing region globally at Smartwool. This team expansion shows how Smartwool is continuing...
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October 1, 2018
The Conservation Alliance Contributes a Record $879,000 in Grants to 22 Organizations
BEND, Ore. (October 1, 2018) - The Conservation Alliance sent grants totaling $879,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation Alliance was founded in 1989. The grants put the organization on track to contribute $1.9...