PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 14, 2018
Connelly Skis Acquires Assets of North Sports, Inc. DBA Aquaglide
Lynnwood/White Salmon, Washington, U.S.A – Connelly Skis announced today that they have signed a purchase agreement to acquire substantially all the assets of North Sports, Inc., a leading producer of commercial inflatable waterparks, inflatable kayaks, standup paddleboards, and related watersports products under the Aquaglide brand name. The company was originally formed...
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August 13, 2018
New MSR® Athlete Dani Arnold Breaks Speed Record
SEATTLE, Wash. (August 13th, 2018) — Seattle-based Mountain Safety Research® (MSR®), is proud to add Swiss mountaineer and alpinist Dani Arnold to its team of athlete ambassadors. MSR is excited to announce that Arnold has set a new speed record for ascending the north face of Grandes Jorasses, completing the...
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August 10, 2018
World T.E.A.M.’s Face of America Liberty Cycling Challenge Honors Adaptive Military Veterans
Holbrook, New York, August 10, 2018 – An anticipated 100 cyclists and hand cyclists from the greater New York region will pedal together in national non-profit World T.E.A.M.’s September 29 Face of America Liberty cycling challenge. The 56-mile ride from historic Sleepy Hollow along the Hudson River to the United...
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August 10, 2018
Liv to Host Women’s Only Trail Session at Crankworx Whistler
WHISTLER, Canada (Aug. 10, 2018) - Liv Cycling, the company dedicated to getting more women on bikes, along with Crankworx Whistler, are proud to host the Liv Women’s Only A-Line Session on Sunday, August 12. That same morning, Liv Canada will also offer demo of the Liv Hail Advanced, the...
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August 9, 2018
Liv Cycling Introduces All New Intrigue Series
NEWBURY PARK, Calif. (Aug. 9, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced all-mountain trail bike. Featuring an advanced composite frame, aggressive trail geometry and capable 140/150mm travel, the new Intrigue Advanced offers both climbing agility with downhill command suitable...
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August 9, 2018
Orange Mud’s Josh Sprague Previews The Leadville 100 MTB
“For some, it’s a race – but for many of us, it’s an experience. Josh Sprague, Founder and CEO of athletic goods company Orange Mud, today announced the release of a video preview for the upcoming Leadville 100 MTB. Accompanied by colleague Marvin Sandoval and equipped with Orange Mud’s Gear Vest,...
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August 9, 2018
MSR® Introduces Ultralight Pro™ Bivy
SEATTLE, Wash. (August 9th, 2018) — Since 1969, Seattle-based Mountain Safety Research® (MSR®) has set the standard for creating high-performance outdoor products meant to withstand the harshest conditions of the mountains. New for 2019, MSR introduces the Pro Bivy, the ultimate bivy for professional alpinists on fast and light missions....
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August 9, 2018
Pure Project Joins The Conservation Alliance
BEND, Ore. – August 9, 2018 – The Conservation Alliance welcomes San Diego-based craft beer producer Pure Project as its newest member. In joining The Conservation Alliance, the brewing company is helping to protect public lands for future generations. “Pure Project is committed to sustainable practices to minimize its...
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August 9, 2018
Brooke Kaplan Joins Darn Tough Vermont as Director of Marketing
Northfield, VT. (August 9, 2018) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the appointment of Brooke Kaplan as Director of Marketing. Kaplan began her career at Procter & Gamble and joins the Darn Tough team with 16 years’...
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August 8, 2018
SoftScience Footwear Announces Performance Water Shoes Designed for Women
Denver, CO - SoftScience™ footwear announces performance water shoes designed for women. From fishing to sailing and watersports, SoftScience created three styles designed to not only fit the female foot, but to deliver top-line performance and stability as well. SoftScience footwear offers a lightweight, stable and shock absorbing wearer experience....
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August 8, 2018
Hydro Flask Garage Sale Raises Nearly $80,000 for The Conservation Alliance
Bend, OR (August 8, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award over $79,500 in charitable contributions to The Conservation Alliance as beneficiary of its annual garage sale...
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August 7, 2018
Lensbaby Inspires New Audiences With the Fun and Accessible Sol 45
Portland, OR (August 7th) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45. “Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO....
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August 7, 2018
MSR® 4L Trail Base™ Water Filter Kit Provides Two Filter Modes in One
SEATTLE, Wash. (August 7, 2018) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the 4L Trail Base™ Water Filter Kit for 2019, expanding the capacity of its previously-release 2L filter kit. Both water filter kit sizes deliver gravity filtration for camp, a pocket-sized filter for the...
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August 7, 2018
Hydro Flask Raises $79,000 for The Conservation Alliance at Annual Garage Sale
Bend, Ore., August 7, 2018 – Hydro Flask named The Conservation Alliance the beneficiary of its annual Garage Sale in Bend, Oregon, hometown for both the company and the organization. The event, which took place in July, raised more than $79,000 for The Conservation Alliance, as Hydro Flask contributed 100...
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August 7, 2018
Eagle Creek Hires Adams Outdoor Sales For Great Lakes Territory
San Diego, Ca. (August 7, 2018) – Eagle Creek announces a new partnership with Adams Outdoor Sales as representatives for the Great Lakes East territory, including MI, IN, OH, and KY, effective immediately. Managing one of the larger territories for Eagle Creek, Adams Outdoor Sales will leverage nearly a decades...
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August 6, 2018
Adaptive Athletes Paddle Sea Kayaks in World T.E.A.M.’s Coastal Team Challenge
Holbrook, New York, August 6, 2018 – Developmentally-disabled athletes from non-profit Independent Group Home Living Program will join with able-bodied athletes in national non-profit World T.E.A.M.’s Coastal Team Challenge August 14-15. The ocean based athletic endeavor will see 32 athletes maneuvering two-person sea kayaks 16 nautical miles along the waters...
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August 6, 2018
Song Sleuth birding app now available for Android
BOSTON, MASS (August 6, 2018) – Song Sleuth (www.songsleuth.com), the popular and powerful birding by ear learning tool and bird song identifier app, is now available for Android devices. Developed by Wildlife Acoustics in collaboration with world renowned bird expert and illustrator David Sibley, Song Sleuth is a simple to...
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August 6, 2018
Eagle Creek Meets Consumer Demand, Introduces Smaller ORV Wheeled Duffels
San Diego, CA – Eagle Creek, inspirtator of experiences beyond the known, introduces a new medley of ORV bags that offer all the reliability and versatility of the original, but now in sizes that can go anywhere and everywhere. A staple in the Exploration Series for years, Eagle Creek’s Off-Road...
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August 6, 2018
FAR OUT Is The Place Where Teton Gravity Research Is Going Take You
Jackson, Wy - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, is proud to announce its 2018 annual ski and snowboard film, FAR OUT, presented by REI. The film will premiere in Teton Village, Wyoming, in early September kicking off an international tour. Supporting sponsors...
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August 6, 2018
Salomon Appoints Lazzaroni to Lead Nordic Ski Business in the Americas
OGDEN, Utah — Salomon announces the appointment of Robert Lazzaroni as nordic regional commercial manager for the Americas, effective August 27, 2018. Lazzaroni, a 25-year industry veteran and most recently the nordic domestic program director for U.S. Ski & Snowboard, will direct Salomon’s nordic business in the United States, Canada and...
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August 2, 2018
OluKai Partners with Inaugural REI Outessafest
Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music. The first-of-its-kind festivals will be filled with activities such as yoga and rock climbing, inspirational...
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August 2, 2018
Mountain in the Hallway a Film by Teton Gravity Research
Teton Gravity Research (TGR), best known as the global leader in action and adventure sports media has tackled something far larger than a steep ski line in their recent documentary, The Mountain in the Hallway. The Mountain in the Hallway explores the stark realities that surround Colorectal cancer. Told through...
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August 2, 2018
Sierra Designs Takes Top Honor from Backpacker Magazine at ORSM18
August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice award to Sierra Designs for its Nitro...
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August 2, 2018
MSR® Introduces Ultralight, Thru-Hiker Mesh House Shelter for Soloists
SEATTLE, Wash. (August 2, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Thru-Hiker Mesh House 1, the new lightweight long-distance backpacking shelter for minimalist soloist travelers. Ultralight micromesh fabric offers maximum moisture control, ventilation and bug resistance for long-distance backpackers seeking lighter pack weights. “The Thru-Hiker Mesh House 1...
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August 2, 2018
2019 Therm-a-Rest® NeoAir® UberLite™ Mattress Collects 6 Awards At Outdoor Retailer Summer Market
SEATTLE, Wash. (August 2, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years, and there’s no sign of stopping. Recently, the iconic brand took home six trade and consumer awards for its ground-breaking, industry-leading NeoAir UberLite mattress at the...