PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 23, 2021
SWIX Announces First Episode in Year-Long Tuned In Podcast and Video Series
HAVERHILL, Mass. (June 23, 2021) --On Wednesday, June 23 at 8:00 am EDT Swix will debut the first video in their Tuned In podcast and video series on their brand’s YouTube channel. The series will be kicked off with an in-depth interview with Olympic Gold Medalist, and Swix athlete, Jessie...
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June 23, 2021
Pensacola Bud Light Fishing Rodeo Rescheduled Due to Weather
Pensacola Sports announces rescheduling of the 2021 Bud Light Fishing Rodeo. Angler and volunteer safety is the top priority for us and with that in mind, the 2021 Bud Light Fishing Rodeo Tournament Committee have made the tough decision to reschedule this year’s tournament. The new dates will be July...
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June 22, 2021
deuter Engages Doug Scott, Parallel 45 Sales Group to Lead Midwest Sales Efforts
LONGMONT, Colo. (June 22, 2021) — deuter, the global leader in backpacks and outdoor equipment, announces a new partnership with Parallel 45 Sales Group to lead sales and service efforts in the Midwest region. Parallel 45 will represent deuter across North and South Dakota, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska,...
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June 22, 2021
Title Nine Announces Fourth Annual Pitchfest Outdoor Edition
Emeryville, Calif, June 22, 2021-- -- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its fourth-annual Pitchfest Outdoor Edition. The pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell their story, and...
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June 22, 2021
ThermoWorks Partners with National Forest Foundation
Missoula, MT (June 22, 2021) –ThermoWorks, America’s leading thermometer manufacturer, today announces their partnership with the National Forest Foundation (NFF), a congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through this partnership, ThermoWorks will sponsor the planting of 100,000 trees in 2021 and is launching...
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June 22, 2021
Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO - June 22, 2021 - This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting June 22nd. The limited-time release of Blueberry Raspberry Pre-Workout joins a lineup of delicious flavors...
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June 22, 2021
Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact
OSLO, Norway (June 22, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by...
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June 22, 2021
NATHAN Sports’ Pinnacle 12L Hydration Vest Earns REI Co-op Editors’ Choice Award
Fountain Valley, CA - NATHAN Sports is thrilled to announce that its latest innovation in hydration vest technology, the Pinnacle 12L, has earned the REI Co-op Editors’ Choice Award. These awards honor the top-performing gear carried by the retailer, and the new Pinnacle vest struck testers with its ingenious storage...
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June 22, 2021
FORLOH Bags Pure Hunting Sponsorship for 2021
WHITEFISH, Mont. (June 22, 2021) — FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, announces the sponsorship of Pure Hunting, the popular hunting show on Sportsman Channel airing its 10th season beginning Monday, June 28th at 9pm EST. The...
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June 22, 2021
Outdoor Foundation 2021 Outdoor Participation Trends Report Shows Record Participation Rates and Long-Term Challenges
BOULDER, Colo. (June 22, 2021) —Outdoor Foundation today released exclusive insights about Americans’ engagement in outdoor activities in 2020, amid the COVID-19 pandemic. As detailed throughout the report, COVID-19 inspired huge participation growth, as outdoor spaces became places of refuge to safely socialize, improve physical and mental health, connect with...
