PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 18, 2021
Julbo Eyewear Names Rick Randall as VP of US Sales
Burlington, VT (June 18, 2021) - Julbo Eyewear, the premium French eyewear brand based in Longchaumois France with its subsidiary based in the Green Mountains of Vermont, appoints Rick Randall as Vice President of US Sales. Randall was formerly National Sales Manager for Julbo and now moves into his new...
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June 17, 2021
Arc’teryx Unveils New Climbing Uniforms for Climbing Escalade Canada
NORTH VANCOUVER, Canada – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, unveils the official national team uniforms to be worn by the Canadian Climbing Team and Climbing Escalade Canada (CEC) high-performance athletes at all international competitions. In March 2021, Arc’teryx entered into a multi-year...
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June 17, 2021
USWE’s New EPIC™ Series All Mountain Pack
MALMӦ, Sweden - USWE, a leader in packs for action sports, today announces the launch of its new EPIC™ Series packs for mountain bike enthusiasts with performance in mind. Featuring USWE’s proprietary NDM™ 1.2 harness system, smart organization, and multiple size capacity options, the EPIC Series offers the perfect fit...
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June 17, 2021
Marmot and Industry Leaders Partner to Launch Two Grants Focused on Supporting Outdoor Creatives of Color
Rohnert Park, Calif. — Jun 17, 2021— L. Renee Blount was focused on innovation, helping brands rethink, and ideate when she graduated Harvard. Right before the pandemic, she quit her innovation & brand consulting job in New York City to chase her dream of becoming an outdoor creative and photographer,...
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June 17, 2021
KOM Cycling Expands into On-Bike Storage Category with Two New Products
East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line of cycling products – this time more focused on outdoor riding for the summer season:...
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June 17, 2021
Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...
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June 17, 2021
Kitsbow Debuts First Film in 36 Hours in Kitsbow Series for 2021
OLD FORT, North Carolina (June 17, 2021)— Kitsbow is thrilled to debut the first film in its 2021 36 Hours in Kitsbow series. 36 Hours in Kitsbow is a unique film series in which Kitsbow provides grants of money and gear to enable aspiring filmmakers to tell their unique and original...
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June 17, 2021
Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth
FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...
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June 17, 2021
The Big Gear Show welcomes Media
PARK CITY, UT (6/17/21) – The Big Gear Show, a premier outdoor industry gear event for summer 2021, has officially opened its media credential portal for the inaugural invite-only edition. The show will be held August 3-5 in Park City, Utah. Interested working media professionals should visit: https://www.thebiggearshow.com/media/and fill out...
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June 17, 2021
SnoPlanks launches Street Surfers in collaboration with Gerry Lopez, with 100% of proceeds supporting The Conservation Alliance
BEND, Ore. (June 17, 2021) –SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. SnoPlanks, creators of handmade snowboards and skis in Bend,...
