PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 2, 2021
Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...
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February 2, 2021
ElliptiGO Celebrates Record-Breaking 2020
San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...
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February 1, 2021
Arc’teryx Welcomes Snowboarder Elena Hight to Global Athlete Team
(Global) NORTH VANCOUVER, Canada, February 1, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, welcomes snowboarder Elena Hight to the Arc’teryx athlete team. Kauai born and Lake Tahoe raised, Elena Hight started her career in the world of competitive snowboarding. After two decades spent pushing to progress the sport, including...
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February 1, 2021
Grassroots cancels June 2021 Connect buying show, encouraging partners to stay connected with help from digital support tools and nearby regional events
KNOXVILLE, TENN (FEBRUARY 1, 2021) - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the cancellation of their spring Connect buying show, originally scheduled for June 7-10, 2021. The cancellation is based on numerous business factors which remain impacted by...
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February 1, 2021
Lumos Solar chosen for Solar Installation for the Big Game
Lafayette, CO (February 1, 2021) -- Lumos Solar, the global leader in architectural solar, announced today the company’s new SolarZone structures will be featured at the Big Game on February 7th in Tampa, Florida. This marks the fourth time the leading solar design company has appeared at one of the...
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February 1, 2021
Responsibility Update: Summary of Gore Fabrics’ Division Sustainability Initiatives and Goals in 2020
PUTZBRUNN – W. L. Gore & Associates (Gore) has published its 2020 Responsibility Update for the Fabrics Division. The Responsibility Update 2020 shares details on how the Division plans to leverage the newly introduced sustainability framework by using sound science, transparency and cooperation with others to provide innovative solutions to...
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February 1, 2021
FORLOH and Montana Knife Company Launch Special Edition USA-Made Hunting Knives
WHITEFISH, Mont. (Feb. 1, 2021) — FORLOH, the first brand to manufacture high-end technical hunting apparel that is 100 percent made in the USA, has launched a new line of 100 percent USA-made hunting knives. Proudly built in Frenchtown, Montana, by world-renowned master bladesmith Josh Smith of Montana Knife Company,...
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February 1, 2021
Protekt Launches Liquid Pack Supplement Formulas To Enhance Energy, Hydration Immunity and Rest
SAN DIEGO (Feb. 1, 2020) – Protekt Products, a brand founded by two military veterans and renowned waterman Mark Healey, today launches a new product, Liquid Supplements Packs, its latest innovation to optimize overall health. The new Liquid Supplement Packs were formulated for athletes who want to reach optimal performance...
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February 1, 2021
Po Campo Zips Ahead with All-New Kids’ Line
New York, NY – February, 2021 –Po Campo, the leading maker of stylish, functional, and sustainable bags for the micromobility lifestyle, announces a new line of Po Campo for kids. Bringing the functionality and fun of Po Campo bags to the next generation, the new product line includes three new...
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February 1, 2021
Thule Tepui Foothill takes Gold at ISPO Award 2021
MALMO, Sweden - Feb. 1, 2021 - With the ISPO Award, the internationally leading sports network ISPO honors the highlight products of the sports industry every year. The independent ISPO Award Jury selects the best products for the award, which are the result of innovation, passion, and creativity. This year,...
