September 1, 2020

57Hours and SNEWS Collaborate on Survey to Highlight the Prevalence of Discriminatory Route Names in the Climbing World

New York, NY — 57Hours and SNEWS recently collaborated on a survey addressing climbing route names, particularly those that have been flagged as discriminatory or offensive. The goal of the survey was to understand the opinions of those in the outdoor industry—both adventurers and mountain guides—and bring attention to the...

September 1, 2020

Wedge Brands hires Northeast Sales Group to represent Briko, Level and Eisbär in New England

ASPEN, Colo. (September 1, 2020) Wedge Brands (formally ZG Holdings), a business focused on North American distribution of premier outdoor, snow-sports cycling and active lifestyle brands, hires a new rep agency in New England. Northeast Sales Group will now represent Wedge Brands: Briko, Level and Eisbär. Briko, an Italian company, is renowned for its snow and...

September 1, 2020

Filson Launches Collaboration with Buck Knives

SEATTLE, Wash. (Sept. 1, 2020)– Filson and Buck Knives, two iconic American heritage brands, announced today a limited-edition collection of branded knives designed for a life lived outdoors. “We’re thrilled to partner with a likeminded brand that shares a deep and rich history outfitting the outdoorsman,” said Doug Thielen, Director...

September 1, 2020

HitchFire Brand Launches with the Introduction of the Forge 15 Hitch-Mounted Grill

September 1, 2020 (Santa Cruz, CA) – From the founders  of Tepui, the leader in roof top tents,  comes HitchFire Grills, creator of the world’s first purpose built hitch-mounted grill daring you to Grill Where No One Has Grilled Before™. Made for all outdoor enthusiasts seeking to explore off the beaten...

September 1, 2020

Rumpl Teams with Unify Brand Partnerships to Lead United Kingdom Distribution Efforts

PORTLAND, Ore. (September 1, 2020) – Rumpl, the category leader in technical blankets, has announced a distribution agreement with Unify Brand Partnerships, a distributor in the United Kingdom known for representing pivotal brands within the lifestyle, sport and outdoor categories, effective on September 1, 2020. “We’re thrilled with our new...

September 1, 2020

Title Nine Movers and Makers Pitchfest Announces 2020 Finalists

Emeryville, Calif. (Sept. 1, 2020)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its third annual Movers and Makers Pitchfest. As finalists, these women rose to the top as...

September 1, 2020

Watershed Drybags Celebrates 25 Years Keeping Gear 100% Dry

Asheville, NC (Sept 1, 2020)- Eric Revels - founder of Watershed Drybags- fell in love with whitewater during his childhood time at Camp Mondamin in Tuxedo, NC. It was there, soaking up the magic of the Chattooga River, he was guided to follow his passion - not a paycheck -...

September 1, 2020

Canyon Ride Santa Barbara 100 Goes Virtual for 2020

SANTA BARBARA, Calif. – September 1, 2020 – The Canyon Ride Santa Barbara 100 (RideSB100) is going virtual for 2020, encouraging riders to #KeepYourDistance and ride one of four virtual challenges from October 17 to 25 along the world-class Santa Barbara course, on their own roads, or even stationary. “This...

September 1, 2020

Meet the Future of Sneakers: The Deckers X Lab K-ST 21

GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...

September 1, 2020

Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

LEBANON, NH. (September 1, 2020) – Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1. “The team at Pale Morning has a strong understanding of...