July 28, 2020

Liv Cycling Introduces Brava Advanced Pro Series

NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....

July 22, 2020

U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner

SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...

July 22, 2020

Hydro Flask Introduces Day Escape™ Soft Coolers

Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours...

July 22, 2020

Hiking Community to Celebrate Passage of the Great American Outdoors Act

Silver Spring, MD – In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements: Kate Van Waes, Executive Director, American Hiking Society: “Final passage of the Great American Outdoors Act is a major victory for the hiking community that will expand...

July 21, 2020

Snowsports Industries America Unveils Focus On In-Depth Educational Platform

Park City, Utah (July 21, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in...

July 21, 2020

BOGS° Footwear Introduces Fresh Styles, Expanded Collection and New Partnerships for Spring 2021

Portland, OR (July 21, 2020) - BOGS, the footwear brand known for innovative materials and original prints, plans to introduce a new backyard boot for men as well as a casual collection for women and kids for spring 2021. In addition to continuing a national partnership with 4-H into 2021,...

July 21, 2020

rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail

Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...

July 21, 2020

Geartrade is UnNew and Improved

Salt Lake City, UT (July 21, 2020) - Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior actually degrade the environment we claim to care so much about. What to do? Geartrade–the outdoor...

July 20, 2020

Osprey Announces New Styles and Full Series Update to Multi-Sport Talon/Tempest Series for Spring 2021

Cortez, CO – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics. One of the most versatile technical pack series ever created, Talon/Tempest is...

July 20, 2020

ECCO USA Offers Exclusive to Outdoor Specialty Retailers: New X-TRINSIC Water Sandal

Londonderry, NH  (July 20, 2020) – In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021. At a price point of $100 MSRP, constructed of premium materials, and featuring ECCO’s legendary...